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Total Questions and Passing Score – 82 Questions and Passing Score is 80%
1 – After 30 days of becoming an Ad Manager NPM partner, ad requests from unclassified domains will not deliver any ads.
(A) 5 / five
(A) client side implementation
(B) server side implementation
6 – A creative fails to render on a client’s page even though the line item wins ad selection when you look in Charles. What tools would be most helpful in troubleshooting the issue?
(A) Clean test page to isolate the creative code
(B) Google Publisher Console to see if the line item is winning on the page
(C) Chrome Developer Tools to see how the creative is interacting with the tag and the page
(D) All of the Above
(E) Both A and B
7 – A Channel with a semi-transparent branding type will reveal the Publisher ID to potential buyers in a bid request.
10 – During implementation the client has indicated that they will need to serve pop-ups to various areas of the site. When generating ad tags what must be done?
(A) All of the above
(B) Specify the various pop-up sizes in the googletag.defineSlot() function.
(C) Define the name within the div id
(D) Check the Out-of-page unit checkbox in the ‘Generate tags’ window.
(E) The tag is missing the parameter dw=1, which will surround the response in document.write(‘’);
11 – What creative type would I use if I’m hosting the creative asset in Ad Manager but looking to track impressions in two other third-party servers?
(A) Custom creative
(C) Creative template
(A) True and they’re created at the line item level
(B) True; however, they do not require the creation of a line item
(D) B and C
(E) True; they’re created via a system defined template
13 – True or False? You can use both synchronous and asynchronous GPT tag types together on a single page.
14 – A publisher typically uses Ad Manager to traffic Ad Manager ads in order to streamline their direct demand source.
15 – Which type of macro is needed to track clicks for an image creative asset uploaded in Ad Manager?
(A) no macro is required
(B) escaped click macro
(C) click macro
(D) unescaped click macro
(A) Ad Manager Buyer 4 net bid: $4.60 CPM
(B) Ad Manager Buyer 1 net bid: $4.75 CPM
(C) Ad Manager Buyer 3 net bid: $5.00 CPM
(D) Ad Manager Buyer 2 net bid: $4.50 CPM
17 – I have the following ads 1. A sponsorship ad at priority 4 and frequency capped at 5 per day (which it has reached) 2. A sponsorship ad at priority 10 and booked for 75% of daily volume, of which it has only 68% 3. A standard normal ad at priority 8 that is booked for 15,000 impressions but has only delivered 13,000 and ends its campaign in 2 months 4. A standard normal ad at priority 8 that is booked for 12,000 impressions, has only delivered 11,000 and ends its campaign in 1 week. Which will Ad Manager serve first and why?
(A) Ad 2 because it’s a sponsorship ad
(B) Ad 2 because it’s has a percentage goal and this gets higher priority than absolute goals
(C) Ad 1 because it is priority 4
(D) Ad 3 because it’s at priority 8 and is standard high
(E) Ad 4 because it’s at priority 8 and has a lower Satisfaction Index (SI)
(A) Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.
(B) Network Partners are bound by the same program guidelines as all Ad Manager publishers.
(C) Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.
(D) Network Partners are not allowed to further subsyndicate and monetize inventory not owned by them.
(E) Publishers should always be aware of the content their Network Partners are monetizing.
19 – A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?
(A) Include some related or popular articles at the bottom of each article.
(B) Avoid including links to related articles to allow the user to focus on the article they chose to read.
(C) Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
(D) Split the content into 5 pages, to have more page views.
The correct order of steps is:
Step 1 – A publisher creates an offer in their Ad Manager account.
Step 2 – The offer gets sent to the buyer to be reviewed, or the buyer discovers the offer in the Ad Manager Marketplace.
Step 3 – Changes are suggested through negotiations
Step 4 – Terms are accepted to create a deal
21 – This is your clients hierarchy: > Top level ad unit: Sports > Second level ad unit: Basketball (under Sports) > Third level ad unit: Lakers (under Basketball) > Third level special ad unit: Spurs (under Basketball) If an ad should serve to the ad unit Sports, which ad units are eligible?
(A) Sports and Basketball
(C) Sports, Basketball, and Lakers
(D) Sports, Lakers
(E) Sports, Basketball, Lakers, and Spurs
(A) Standard line item (Priority10) with $6.50 temporary CPM
(B) AdSense (Priority 12) with $7 CPM
24 – A client wants to serve a roadblock. However, they are using GPT format tags without SRA. What is a potential issue?
(A) They will be unable to deliver guaranteed roadblocks
(B) A and C
(C) GPT format tags do not support roadblocks with more than 3 companions
(D) The GPT tags must be asynchronous
25 – Which source type requires a URL in order to sync with the content source and ingest content metadata?
26 – When creating a new video ad tag, which “Technology” option would you select if your video player is integrated with Google’s IMA SDK?
(A) IMA Adapter
(B) Direct SDK
27 – To block the general category of ‘Home & Garden’ ads from showing on your Mobile In-App inventory for tablets, what should be selected in the targeting section of a blocking rule?
(A) Device categories
(B) Mobile apps
(C) Operating systems
(D) Inventory sizes”
(C) MAY BE
29 – Estimated revenue is the exact amount a publisher will be paid in the next eligible payments cycle.
30 – Since all Ad Manager networks are automatically enabled with Mobile In-App, a user can target either a mobile or desktop Ad Manager web property alias in Ad Manager without needing any initial setup from the Google support team.
(A) Ad Manager backfill creatives
(B) AdSense backfill creatives
(C) Direct-sold Ad Manager creatives
(D)Third-party network creatives
(E) Admob backfill creatives
(A) App events
(B) Manual impression counting
(C) Conversion tracking
(D) Ad unit refresh rate
(B) Smart banner
(C) Image banner
36 – When serving mobile ads directly to an app, tags do not need to be size specific or specific to a mobile operating system.
37 – What would you recommend to a retail publisher who is trying to run a forecast for Black Friday (a day when users buy a lot more goods than usual) in Ad Manager?
(A) A and C
(B) Forecast Adjustments & Historical Basis Rules
(C) Ad Manager’s forecasting team creates a statistical model that it uploads to all networks globally to adjust for increased Black Friday delivery
(D) Nothing, Ad Manager will automatically know to increase inventory based on what happened last year
(E) None of the Above
(A) MAY BE
39 – Which ad rules setting allows you place short video ads before or after the actual video ad runs?
(A) Frequency caps
40 – For ____________ ads, impressions are delayed by default until the ad is displayed to the user.
41 – In Ad Manager, Google collects payments from buyers and pays the seller, but does not take on the collection risk. Therefore if Google does not collect from the buyer, the seller will not get paid.
42 – Preferred Deals is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.
43 – Ad Manager takes into account 28 days of historical data when running forecasts. Today is Monday. Which of the following accurately describes how the system forecasts what it believes will serve to a publisher’s homepage ad unit next Monday.
(A) Ad Manager looks back to the 1st Monday in the sample file and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
(B) None of the above
(C) Ad Manager looks back to the 2nd Monday in the system and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
(D) Ad Manager takes a flat average of all of the past 4 Mondays and assumes every Monday from now on will have that average number of impressions, including next Monday, for the publisher’s homepage ad unit.
(E) Ad Manager does trend analysis from the last four weeks to try to estimate how many impressions you’ll receive next Monday on the publisher’s homepage ad unit.
44 – When creating a new rule, in which targeting option can you find the ability to include ‘Interstitial’ inventory?
(A) Mobile apps
(B) Operating sytems
(C) Inventory sizes
(D) Device categories
(A) Yes but the risk is reporting will be difficult to reconcile
(B) Yes and there’s no risk
(C) Yes but the risk is users will be confused how to target an ad unit
(E) Yes but the risk is placements may not work as intended
46 – (True or False) All information included in a publisher profile is systematically entered by Google. No manually inputted information is required.
(D) MAY BE
(A) Maximize the number of blocks they set on their inventory.
(B) Be sure to review the Ad technologies section periodically to make sure they allow any new ad technologies on the exchange.
(C) Be wary of setting floor prices without analyzing their account performance.
(D) Combine inventory that requires the same pricing or blocking into the same rules to minimize their list of rules.
(E) Keep their most important rules at the top of the list to ensure they are reviewed first.
50 – An SDK enables the video player to run video ads. Which one of the following is not a function of the SDK?
(A) Select the media file for playback
(B) Compile spam & viewability signals
(C) Ping impression and tracking URLs
(D) Request and parse VAST responses
(E) Traffic the ad in Ad Manager
(F) Render the ad
51 – A publisher has just switched over to Ad Manager 360 from another product 10 days ago. They are concerned the forecasting data they are seeing isn’t correct. What can you tell them to do?
(A) Check key-values in the tags on the webpages and make sure they’re correct.
(B) Ad Manager is most accurate with 28 days of data so some forecasting may not be accurate
(C) Ad Manager needs only 7 days of data before being able to forecast so the forecast must be correct
(D) A and D
(E) Remove house ads from serving to specific ad units in question
52 – A publisher is trying to keep their users happy while maximizing their revenue. Which of the following does NOT agree with user experience guidelines?
(A) Give users as many options as possible.
(B) Turn casual visitors into loyal users.
(C) Tailor your experience to your users’ situation.
(D) Focus on your users’ goals.
(E) Ensure that users know what action to take on your site.
(F) Employ a clear structure to guide users.
53 – Which of these troubleshooting tools is NOT able to identify the line item id of a particular ad?
(A) Chrome Developer Tools
(B) Google Publisher Console
(C) Google Publisher Toolbar
(D) Ad Manager Dashboard
55 – What is the effect of a trafficker changing a key-value pair from pre-defined to freeform (and changing back 5 minutes later)?
(A) No effect since the change happened within 5 minutes
(B) Line items using this key-value pair will need to have targeting redone
(C) All keys AND values will be lost and both types need to be reentered
(D) Forecasting will be lost
(E) All values will be lost and need to be reentered
(B) Vast inline
(C) Vast redirect
57 – Your Publisher has contacted you about a possible malicious ad displaying on their site. What information do you need and how can they obtain it, to allow you to further troubleshoot?
(A) Image location; right click, copy image address
(B) Click String; right click, copy link address
(C) Click URL; from the advertiser
(D) Image creative; right click, save image
(A) Advertiser URLs
(B) Sensitive categories
(C) Cookie and data uses
(D) General categories
59 – A publisher reports that they do not see a campaign with a 970×90 creative that is created as Sponsorship. Which one of the following is NOT a troubleshooting step?
(A) Create a test page
(B) Use Ad Manager Troubleshooting Tool
(C) Check tags on the page
(D) Validate the line item using the VAST Inspector
60 – Which of these features are app specific and not available for Mobile web? Select all that apply.
(A) Video interstitials
(B) Frequency capping
(C) SDK mediation
(D) Splash creative
(B) MAY BE
62 – The “Override blocks” button was designed to disregard specific blocking rules in your Ad Manager account that may prevent a Preferred Deal or Private Auction from transacting.
(A) Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.
(B) Positioning ads next to violent content is allowed.
(C) Placing ads in webmail applications is allowed.
(D) Positioning ads next to pornographic or mature content is allowed.
64 – A client writes in that they’re seeing 117,149,387 unfilled impressions (over 25% of their inventory) What steps should the client take to troubleshoot?
(A) Run a sell through report to show a forecast of what’s available and how much inventory is unsold
(B) All of the above
(C) Run a query that shows number forecasted unfilled impressions and traffic a run of network house ad with that number as its delivery goal
(D) Traffic house ads that cover ad units where there are unfilled impressions
(E) B and C
65 – Violation of the Ad Exchange program guidelines could lead to the suspension of the publisher’s account.
(A) The URL that describes the publisher’s business goals.
(B) The URL of the publisher’s “”About Us”” page on their website.
(C) The URL that best describes the video content playing on the page. Usually, it’s the page that houses the video player, but could also be a page with text that describes the video.
67 – A publisher based in New York complains no one in their office can see an ad on their homepage that should be delivering. You check Ad Manager and see the line item is a sponsorship at 100% and is targeted correctly on the page. You notice the ad is geotargeted to the cities of New York, San Francisco, and Los Angeles. You check and you are able to see the ad. You’re based in San Francisco. You run the Google Console and it shows the ad should always win. You check with a teammate in Chicago and he can’t see that ad. What is most likely the issue?
(A) The publisher is using the wrong browser
(B) The publisher has malware
(C) The publisher’s firewall is blocking all traffic to and from DoubleClick
(D) The publisher’s network is routing their IP through another city
(E) The publisher AND your teammate have malware
68 – According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-6520710435163184&slotname=8487431944&ad_type=skippablevideo_text_image_flash&description_url=http%3A%2F%2Famazingnewssite.com%2Fsports&videoad_start_delay=0
(B) Skippable instream
(C) Standard instream
70 – If your video player is not integrated with Google’s IMA SDK, the following Ad Manager line item priority types are available to use except …
(B) Ad Manager
71 – When creating a new video ad tag, one step involves filling out a tag generator form. However, you need not fill out this form if ____________________________________.
(A) you are using the DoubleClick for Publishers ad server with an IMA SDK compatible video player
(B) you are not using the DoubleClick for Publishers ad server with an IMA SDK compatible video player
72 – Which of the following destination options for mobile in-app ads could be used to open an application listing in the Google Play app?
(A) Phone number
(B) Click-through URL
(A) Add more custom targeting to broaden the reach of the line item
(B) Run a forecast at the line item level and broaden targeting criteria for the line item.
(C) Delete ad units to which the line item is targeted until the forecasting system says it will deliver in full
(D) All of the above
(E) Both B and C
75 – Which feature uses metadata to package videos based on their content into dynamic bundles and then target ads to those bundles?
(A) Content ingestion
(B) Pattern match macros
(C) Dynamic allocation
(D) Ad rules
76 – Which one of the following industry standard video ad types allows you to create or schedule a playlist of video ads?
(A) Ad manager
(B) AFV ads
(C) Non-linear ads
(D) Linear ads
(E) Companion ads
78 – A client has two 728×90 ad units and a 300×250 running on a page. They have a 728×90 & 300×250 sponsorship, but the sponsorships aren’t always delivering. What are the steps to troubleshoot?
(A) Check the tags on the page
(B) Check the ads are trafficked properly in Ad Manager
(C) All of the above
(D) Check the creative code returns a valid asset
(E) Create a test page with just one ad tag and see what returns
79 – When testing if conversion tracking has been correctly implemented, where would you find a ping from I/GoogleConversionReporter?
(A) Activity group
(B) Application log
(C) Activity tag
(D) Conversion tracking SDK
80 – Which SDK will you need to integrate if you want to show video ads before, after, or during video content in your app?
(A) Google Mobile Ads SDK
(B) Google Interactive Media Ads SDK
(C) Google App Engine SDK
(D) Google Conversion Tracking SDK
The correct Match is:
(1) AdID – Mobile app (Android)
(2) Cookie – Mobile web
(3) IDFA – Mobile app (iOS)
(4) PPID – Cross -device
(A) Google Conversion Tracking SDK
(B) Google Interactive Media Ads SDK
(C) Google App Engine SDK
(D) Google Mobile Ads SDK
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