An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

Here is the answer for the question – An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?. You’ll find the correct answer below

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
Delete the keyword and add a synonym of the keyword to the campaign
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Delete the keyword and use Keyword Planner to find more Relevant keywords
Set an ad group bid adjustment of +20% for the keyword

The Correct Answer is

Modify the ad associated with that keyword to direct to a highly-relevant landing page

Reason Explained

Modify the ad associated with that keyword to direct to a highly-relevant landing page is correct for An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

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