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1. A Partner Program channel can serve ads on YouTube once it reaches 100 views.
False
True
2. How does an advertiser create a blacklist of apps and sites where their ads will never serve?
Create a list of negative keywords, and set it as a blacklist for that advertiser.
Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
Create a spreadsheet of URLs and apps, and share it with your account manager.
Enable the API for blacklisted channels, and submit through a structured data file.
3. An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings. Which targeting option should they use?
Digital content labels
Motion picture ratings
Video ad position
Viewability of 20 percent or greater
4. To be eligible for advertising, which of the following must videos comply with?
Advertiser friendly content guidelines
AdSense Program Policies
Search Network Policies.
Nothing
5. These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
Google Display Network Policies
AdSense Program Policies
YouTube Community Guidelines
YouTube Partner Program
6. How does Google determine which content is suitable for advertising on the Display Network?
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Publishers tell Google which content is suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
It categorizes content into three categories: low, medium, and premier.
7. Who controls the type of site content that’s acceptable for your ads to appear on?
You
Industry-respected certification organizations
Consumers who watch ads
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