Here is the answer for the question – Devon is in the market for a new car. After having done her research, she has determined that the Jeep Grand Cherokee is the best car for her, as she enjoys and regularly participates in outdoor recreational activities when she’s not working. This indicates that Devon was primarily influenced by what individual influence factor of consumer behavior in making this choice?. You’ll find the correct answer below
Devon is in the market for a new car. After having done her research, she has determined that the Jeep Grand Cherokee is the best car for her, as she enjoys and regularly participates in outdoor recreational activities when she’s not working. This indicates that Devon was primarily influenced by what individual influence factor of consumer behavior in making this choice?
The Correct Answer is
lifestyle
Reason Explained
lifestyle is correct for Devon is in the market for a new car. After having done her research, she has determined that the Jeep Grand Cherokee is the best car for her, as she enjoys and regularly participates in outdoor recreational activities when she’s not working. This indicates that Devon was primarily influenced by what individual influence factor of consumer behavior in making this choice?
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