Display & Video 360 Certification Exam Answers 2022

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Time Given for Exam – 1 Hour
No. of Questions – 74
Min. Required Score – 80%

 

Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022
Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022

 

Display & Video 360 Certification Exam Answers

 

1. What environment supports proximity targeting?

 

Mobile App

 

Mobile Web

 

TrueView

 

Desktop Web on Mobile

 

2. What are two ways to make bulk changes within Display & Video 360 campaigns?

 

Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit

 

Use Structured Data Files (SDF)

 

Navigate to optimization within line item view

See also  Which of the following Sales Hub tiers have access to workflows (HubSpot’s automation platform)?

 

Update within Campaign Manager

 

3. How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

 

The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

 

Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting

 

The publisher needs to agree on the targeting and categories for an open auction deal

 

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

 

4. What is required for creative approval?

 

A 3rd-party verification tracker

 

HTML5 formatting

 

Data sharing is enabled

 

A valid landing page

 

5. How can an advertiser be granted access to TrueView inventory?

 

Accept Terms & Conditions and Fees in the Partner’s settings

 

Add a 4 percent media fee to the partner revenue model

 

Add YouTube to the targeted sites in the TrueView channel

 

Add YouTube to the list of accepted exchanges in the Partner’s settings

 

6. What step should be taken to track and secure a programmatic deal with a publisher?

 

Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID

 

Contact your customer support representative

 

Go to Marketplace Negotiations to review and accept deals in Display & Video 360

 

Go to Inventory targeting within a line item and search within “Inventory Source

 

7. To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

 

Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager

 

Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details

 

Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section

 

Associate the Display & Video 360 partner ID in Campaign Manager’s Properties

 

8. To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

 

Add a custom variable for audience targeting

 

Add a Display & Video 360 macro to the Floodlight Tag

 

Assign the Floodlight tag to an audience list

 

Set the Floodlight tag to accept Dynamic tags

 

9. How would you add third-party verification to a creative when Campaign Manager is your ad server?

 

In Display & Video 360, use the custom tag wrapper feature

 

Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link

 

Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload

 

Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

 

10. Which environments and inventory sources cannot run within a single line item?

 

YouTube and open exchange

 

Mobile app and mobile app interstitial

 

Mobile web and mobile app

 

Desktop and mobile web

 

11. Which two views show the revenue and conversion metrics for line items? (select two)

 

Optimization view

 

Quality view

 

Pacing view

 

Performance view

 

12. What step would an advertiser take to target a list of email addresses?

 

Create a Customer Match list for TrueView

 

Add the email addresses to keyword targeting

 

Assign a Floodlight tag to an audience list in Campaign Manager

 

Create a Custom Affinity audience list

 

13. Which ad format supports pre-bid verification with Integral Ad Science?

 

Bumpers

 

TrueView

 

Mobile app

 

Display

 

14. Where can a preferred deal be assigned?

 

In the line item’s audience targeting

 

In the partner settings, under inventory source

 

In the line item’s creative assignment

 

In the line item’s inventory source targeting

 

15. What is one way to control ad frequencies across multiple insertion orders?

Create insertion order budget segments

Assign a frequency cap to each creative

Set campaign-level frequency caps

Set recency targeting

 

16. What report can identify when a campaign overspent the budget?

 

A Verification report, grouped by “Advertiser Currency”

 

An Inventory Availability report grouped by “Time of Day

 

Basic or Standard report, grouped by “Time of Day

 

17. What report can help verify if pixels load correctly on a webpage?

 

Reach

 

Gross Rating Points

 

Floodlight

 

Inventory Availability

 

18. What report shows the number of unique users for a specific website?

 

Inventory Availability

 

Page-Category

 

Audience Composition

 

Standard

 

19. What step would be taken to verify that conversion pixels are implemented and load correctly?

 

Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency

 

Generate a Standard or General report and include conversion metrics

 

Check the line item performance metrics for conversions greater than zero

 

Generate a pixel load report grouped by the conversion pixel(s)

 

20. When creating a new TrueView campaign, how long should be allocated for creative review?

 

Up to 12 hours

 

Up to 2 hours

 

Up to 6 hours

 

Up to 24 hours

 

Display & Video 360 Certification Exam Answers (21-74)

 

21. What feature allows users to adjust fixed bids for different geographies or device types?

 

Viewability targeting

 

Partner revenue model

 

Recency targeting

 

Bid multipliers

 

22. What inventory sources allow for exclusive publisher partnerships?

 

Automatic Deals and preferred deals

 

Automatic Deals and private auctions

 

Preferred deals and private auctions

 

Exchanges and preferred deals

 

23. What data cannot be evaluated with a Standard or General performance report?

 

Clicks and conversions for individual creatives

 

Impressions and eCPM by website

 

Viewability metrics across each IO and line item

 

The match ratio of third- and first-party audience segments

 

24. What is the correct Display & Video 360 account hierarchy?

 

Insertion order > Partner > Line > Advertiser

 

Partner > Advertiser > Campaign > Insertion order > Line item > Creative

 

Partner > Campaign > Advertiser > Insertion order > Line item > Creative

 

Account > Line item > Advertiser > Insertion order > Partner

 

25. What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

 

Check that the advertiser has been automatically added to the line item’s deal

 

Add the advertiser’s name to the inventory access field

 

Ask the publisher to activate the deal in Display & Video 360’s insertion order

 

Assign the advertiser using a Google form

 

26. How can a profit margin be applied to the revenue metric?

 

Assign a media cost markup to the partner revenue model

 

Assign the pixel to a line item’s conversion tracking

 

Add a column and manually calculate revenue

 

Add a percent markup in the billing profile

 

27. When is a “view” counted for TrueView campaigns?

 

Each time the user watches at least two seconds of the video

 

Each time the user clicks or watches 30 seconds or the entire video

 

Each time Active View recognizes TrueView

 

Each time a video’s screen is 50% viewable on the page

 

28. What format cannot share a frequency cap with other media formats?

 

TrueView

 

Native

 

Video

 

Display

 

29. What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

 

The “Line Item Settings” CSV

 

The line item’s impressions lost chart

 

A General or Standard report grouped by channel

 

The Inventory Marketplace forecast

 

30. To activate the creative approvals process for a new creative, what step must be taken?

 

See also  There are 12 rabbits in a cage. The ratio of white rabbits to all rabbits is 3:4. How many white rabbits are in a cage?

Set the creative to active

 

Assign the creative to an active line item

 

Resubmit the creative for approval

 

Upload the creative to Display & Video 360

 

 

Campaign and Advertiser

 

Advertiser and Insertion Order

 

Partner and Advertiser

 

Partner and Insertion Order

 

32. What line items are impacted by insertion order default targeting?

 

TrueView line items

 

All current line items

 

Only video line items

 

New line items only, not current line items

 

33. For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

 

YouTube Programmatic Guaranteed reporting

 

Deals Troubleshooter

 

Creative status field

 

Advertiser’s History

 

34. How can a site be blacklisted from an advertiser’s media buys?

 

Add the URL to the advertiser’s URL field

 

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

 

Use the audience composition report and exclude audiences that visit that site

 

Identify the website’s key phrases and use them in keyword exclusion targeting

 

35. When users make changes to a line item or insertion order, where are those changes displayed?

 

In the Partner’s Basic Details

 

In the downloadable Structured Data File

 

Under Change History in the change log

 

In the left panel after searching for the user name

 

36. What insertion order settings must be set before a campaign can go live?

 

Bids and creatives

 

Budgets and flight dates

 

Bid multipliers and goals

 

Auto-budget allocation and targeting

 

37. How can a creative be submitted for audit after it’s been rejected and fixed?

 

Select the creative and select “Activate”

 

Assign the creative to another line item

 

Select the creative and click “Resubmit for approval

 

On the Creative’s page, click the refresh button

 

38. What does an audit status of “Pending, servable” mean?

 

The creative will not serve for 24 hours

 

The creative will serve, but is prohibited due to unsuitable content

 

The creative will serve, but may be rejected after policy review

 

The creative will not serve until resubmitted for approval

 

39. Which two settings can be edited in Campaign Settings?

 

(Select all that Apply)

 

Bidding Strategy

 

Creative

 

Frequency caps

 

Campaign goal

 

40. To optimize the campaign towards viewability, which two approaches can an advertiser take?

 

(Select all that Apply)

 

Add a pixel to the Default tag in Campaign Manager

 

Only target inventory displayed on mobile apps

 

Assign viewability targeting

 

Set the bid strategy to viewable CPM (vCPM)

 

Display & Video 360 Certification Exam Answers (41-74)

 

Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022
Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022

 

41. What steps should be taken at the Advertiser level to run TrueView?

 

Enable TrueView in Advertiser settings

 

Link the YouTube video

 

Enter the channel code in Advertiser settings

 

Link the YouTube channel

 

42. What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

 

Access to YouTube masthead inventory

 

Access to earned metrics, like shares, and channel subscribers

 

Availability to frequency caps on all media buys across YouTube and other exchanges

 

Access to Floodlight tag tracking without using dynamic pixels

 

43. How is the daily budget calculated for an insertion order with Flight Even pacing?

 

The campaign’s budget, minus the flight budget spent, divided by the number of days remaining

 

The flight budget divided by the number of remaining days and multiplied by 1.5

 

The remaining flight budget multiplied by the number of days remaining

 

The remaining flight budget divided by the number of days remaining

 

44. What are two ways to check why a private deal is not running?

 

(Select all that Apply)

 

Use the Deals Troubleshooter

 

Search the history logs for the deal

 

Check the creative approval status

 

Generate an Audience Composition report

 

45. What step should be taken to view performance data for targeted audience segments?

 

Go into the insertion orders default targeting and use the potential reach metric

 

Generate an audience performance report and select “include only targeted audience lists”

 

Generate an audience composition report and filter for line items targeting audiences

 

Generate an Inventory Availability report and filter by all targeted audiences

 

46. How are line items affected when a user edits the default targeting for insertion orders?

 

Existing line items are uneffected and new line items inherit the new default targeting

 

New line items inherit the new default targeting and existing line items inherit edits to default geotargeting

 

New and existing line items inherit the new insertion order targeting

 

Existing and new line items apply the original default targeting

 

47. Where can an advertiser set their campaign goal?

 

Campaign Settings

 

Partner Settings

 

Insertion Order Default Targeting

 

Line Item Basic Details

 

48. What timezone is applied to inline charts and metrics data?

 

US Eastern timezone

 

The advertiser’s timezone

 

US Pacific Timezone

 

49. How can a campaign be activated after creating it?

 

Submit an IO to your support agen

 

Upload a campaign Structured Data File with “Live” in the status column

 

Set the campaign’s start date to “Today”

 

Select the Activate dropdown for the campaign, line items, and insertion orders

 

50. Which ad formats cannot be assigned to a single line item?

 

(Select all that Apply)

 

Video and Display

 

TrueView and Video

 

VPAID and VAST

 

Image and HTML5

 

51. Which campaign setting impacts how the associated insertion orders deliver?

 

Planned spend

 

Frequency capping

 

Performance goal

 

Campaign name

 

52. When creating new video line items, what are two execution methods that save time?

 

(select Two)

 

Use Structured Data Files to bulk upload new video line items

 

Convert display line items to video line items, then make inline adjustments to targeting

 

Use the audience composition report, then exclude audiences that visit that site

 

Duplicate video line items, then make bulk edits to targeting

 

53. Which two objectives can be selected as a campaign goal?

 

(select Two)

 

Drive offline or in-store sales

 

Raise awareness of my brand or product

 

Behavioral audience targeting

 

Remarket to existing customers

 

54. When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

 

Time and Day

 

Keyword

 

Geography

 

Demographics

 

55. What are two ways to troubleshoot a non-spending line item?

 

(Select Two)

 

Adjust the partner revenue model

 

Confirm that media fees are invoiced

 

Check the creative approval status

 

Check the line item’s Impression lost chart

 

56. Which three settings could prevent deals from meeting their ad-serving goals?

 

(select three)

 

Brand safety and sensitive category targeting

 

Geotargeting and bid strategies

 

Demographics and audience targeting

 

VAST and VPAID creatives that are approved

 

57. How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

 

Remove targeting such as keywords and exclusionary site lists

 

Add targeting such as channel and environment

 

Add budget segments to the insertion order

See also  Which of the following is a basic principle of improvement?

 

Increase the bid and budget

 

58. What step should be taken to determine which creatives had the lowest eCPM over the last month?

 

Generate a Standard report grouped by creative with the eCPM metric selected

 

Generate an Audience Composition report grouped by audience with the CPM metric selected

 

Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

 

Go into the creative section for the advertiser and compare the inline metrics for eCPM

 

59. At what levels can pacing be set?

 

Insertion order and line item

 

Line item and ad group

 

Campaign and insertion order

 

Campaign and line item

 

60. What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

 

The system automatically provides budget suggestions to the Quality metrics

 

The system will apply new budgets based on the insertion order’s goal

 

The system automatically moves budget to higher performing line items

 

Budget segments will automatically actualize and allocate to future segments

 

Display & Video 360 Certification Exam Answers (61-74)

 

61. What are two Google Audiences?

 

(Select Two)

 

In Market

 

Affinity

 

First-party

 

Third-party

 

62. What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

 

Select the deal from the the insertion order’s Inventory Source targeting

 

In My Inventory, find the deal and select configure

 

Find the deal in Marketplace and assign the creative

 

Add the Deal ID in the advertiser’s Basic Details

 

63. What ad format cannot run with Even pacing set on the insertion order?

 

TrueView

 

Display

 

Video

 

Native

 

64. What is the difference between Programmatic Guaranteed deals and preferred deals?

 

Programmatic Guaranteed deals are imcompatible with conversion pixels

 

Programmatic Guaranteed deals have required minimum spend

 

Preferrred deals do not allow targeting edits in Display & Video 360

 

Preferred deals have required minimum spend

 

65. How are creatives assigned to a line item?

 

Select the creative to assign in the line item’s creative section

 

In the line item’s settings, search and select the correct 1×1 pixel

 

Bulk upload a creative spreadsheet in the advertiser’s creative section

 

While setting up a new creative for the advertiser, assign the line item and click Save

 

66. How can a group of URLs be excluded across advertisers?

 

Contact support to exclude the list of URLs

 

Upload an Inventory Availability report into the line item’s verification settings

 

Create a channel of URLs and exclude it in advertiser or partner-level targeting

 

Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

 

67. What is the result of using a VPAID tag instead of a VAST tag when running video ads?

 

More available inventory across all devices

 

Less available inventory across all devices

 

The ability to run on TrueView inventory

 

Less functionality for engagement and interaction with ad

 

68. What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

 

Upload the categories into Campaign Manager’s Verification system

 

Implement tracking tags with 1×1 pixels that call the third-party’s verification system

 

Contact support with a list of the categories that need to be excluded using a specific third-party verification service

 

Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

 

69. Which exchanges have their own creative audit process?

 

Every exchange has its own creative audit process

 

Google Ads Manager only

 

AppNexus, Google Ads Manager, BrightRoll

 

AdRoll, Pubmatic, Rubicon

 

70. To duplicate a line item, what steps must be taken?

 

Select the line item, click “Action,” and then “Download”

 

Select the line item, click “Action,” and then “Duplicate”

 

Select the line item, click “Action,” and then “Bulk Edit

 

Use the default targeting to duplicate line items

 

71. Which two pacing scenarios represent spend-behavior that’s working as intended?

 

(Select Two)

 

Ahead pacing line item spends 120% of its expected daily spend

 

ASAP pacing line item spends the entire budget within the first couple of hours

 

Even pacing line item spends 200% up front then evens out by the end of the month

 

Even pacing line item overspends in the first six hours, and then pauses insertion order spend

 

72. What percentage of the daily budget is applied when using “Ahead” pacing?

 

150% of the budget, based on budget segments and KPIs

 

120% of the daily budget, based on the flight dates

 

200% of the daily budget, based on inventory

 

It’s not a specific percentage, it’s soley based on performance

 

73. Where are video ads hosted for a TrueView campaign?

 

On Campaign Manager

 

Through a third-party video hosting tool

 

On Display & Video 360 using a 1×1 pixel and a Native ad tag

 

On the advertiser’s public YouTube channel

 

74. Which two insertion order and line item settings are required?

 

(Select Two)

 

Pacing

 

Budget

 

Automated bid strategy

 

Auto Budget Allocation

 

 

Display & Video 360 Certification Exam – Certificate Achieved

 

Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022
Display & Video 360 Certification Exam Answers, Display & Video 360 Certification Exam Answers 2022

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Display & Video 360 Certification Exam Answers 2020

1. What environment supports proximity targeting? ANS - Mobile App 2. What are two ways to make bulk changes within Display & Video 360 campaigns? ANS - Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit, Use Structured Data Files (SDF) 3. How does the setup for a Programmatic Guaranteed deal differ from a preferred deal? 4. What is required for creative approval?

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