DoubleClick Search Campaign Management Exam Answers 2022

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About DoubleClick Search Campaign Management Exam

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Total Questions and Passing Score – 10 Questions and the Passing score is 100%

Exam URL – https://skillshop.exceedlms.com/student/path/1926-manage-campaigns-in-search-ads-360

 

1 – Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?

A) Using a numbering system that only she understands

B) Define them all as “DinoWorld,” since all the parks have the same name

C) A random series of letters and numbers

(D) The name of the theme park, plus the city where it is located

2 – Why would you want to set goals at the campaign level?

A) To accurately account for global location targets

(B) To automatically adjust campaign settings to optimize to a conversion-based goal

C) To more clearly display real-time advertising spend

D) To automatically capture user search preferences

3 – Applying business data to a campaign also applies it to what other elements?

A) Engine accounts for the same campaign

(B) Ad groups and keywords in the campaign

C) Only the campaign affected

D) All campaigns within an account

4 – Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?

A) Label every object in his account.

(B) Apply the label “Interested in craft coffee” to keywords like “craft coffee”.

C) Apply the label “Interested in craft coffee” to each of his campaigns.

D) Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.

5 – Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?

A) Create a Dynamic Ad Insertion goal.

B) Set a campaign goal, then a revenue goal with user purchase as the conversion source.

C) Automate his direct programmatic ad buying.

(D) Set a campaign goal, then a conversion goal with form completion as the conversion source.

6 – How can bulksheets help you efficiently create campaigns?

A) Bulksheets provide a streamlined user interface.

(B) Bulksheets allow you to create multiple campaigns at once.

C) Bulksheets let you specify settings unavailable in the DoubleClick Search interface.

D) Bulksheets let you avoid compatibility issues when managing different engine accounts.

7 – Applying a label to an ad group enables you to create remarketing lists based on what user action?

(A) User clicking on an ad while searching for any keyword in the ad group

B) User clicking on an ad while searching for any keyword in the campaign

C) User performing a search for any keyword in the ad group

D) User performing a search for any keyword in the campaign

8 – Which adjustment could be best addressed with an automated rule?

A) The maximum bid on an ad group needs to be adjusted on Sunday, May 22.

(B) The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.

C) A new ad group needs to be created with the settings from an existing ad group.

D) The budget for several ad groups needs to be increased by $200.

9 – What is the first step you would take to edit an existing campaign using bulksheets?

A) Copy and paste the campaign’s settings into a blank spreadsheet document.

(B) Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.

C) Download the bulksheet from the campaign’s engine account.

D) Download a blank bulksheet template and import the campaign’s settings.

10 – Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?

A) Campaign copy

(B) Bulk edits

C) Automated rules

D) Scheduled edits

Google DoubleClick Search Campaign Management Exam Completed

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