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About DoubleClick Search Mobile Assessment
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1 – Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?
(A) With cross-device conversion reporting
(B) By using Adwords conversion tracker
(C) By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
(D) No action is required, as it’s a single version of the website that works across all devices
2 – When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?
(A) Offline activity
(B) Selected conversions
(C) All actions
(D) All transactions
3 – In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?
4 – To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?
(B) Affinity category
5 – Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?
(A) Bid strategy opportunities
(B) Device bid adjustment
(C) Manual cost-per-click (CPC) bidding
(D) Custom Floodlight variables
(A) Follow cross-environment conversions
(B) Installs of app and website visits
(C) Drive click-to-calls
(D) Track Floodlight tags
7 – Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?
(A) Ensure that mobile bid modifiers are automatically optimized
(B) Add a formula column that assigns this weighted value to each device
(C) Use custom Floodlight variables
(D) Define the weighted values in a separate application and work with a third party to upload this data
8 – Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?
(A) Link to the company’s website to avoid the store altogether
(B) Link to each store so the user can click on the correct one
(C) Provide a survey question up-front and ask the user what type of device they’re using
(D) Create a separate ad group for each store
(B) AdWords conversion tracker
(C) Pure downloads
(D) Google Tag Manager
10 – Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?
(A) Use the Call metrics report
(B) Add the “Actions cross-env” column
(C) Segment by device
(D) Use a formula column
(A) The first and last click
(B) Just the last click
(C) More than just the last click
(D) Customer intent
12 – Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?
(A) Create a formula column that manipulates the existing data in her reports
(B) By specifying offline activity as the conversion source in her report
(C) Create a custom Floodlight column containing the offline Floodlight activities
(D) She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
(A) Offline conversions
(B) Cross-device conversions
(C) Mobile in-app conversions
(D) Mobile web conversions
(A) Create a formula column
(B) Manually set device bid adjustments for each ad group
(C) Use cross-environment conversions when computing bid adjustments
(D) Ensure that mobile bid modifiers are automatically optimized
15 – Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?
(A) Click to calls
(B) Call duration
(C) Call start and end time
(D) Caller area code
17 – What type of data can be collected when using a Google forwarding number with a call extension?
(A) Call location
(B) Call duration
(C) Caller phone number
(D) Caller name
18 – A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
(C) Cell signals
(D) Customer profiles
19 – Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?
(A) The Sports Gear website looks great on large desktop screens.
(B) Sports Gear’s research has shown that their customers also enjoy good coffee.
(C) Sports Gear does not sell snowboards.
(D) Sports Gear has a mobile app on both iOS and Android.
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