Doubleclick Studio Answers 2022

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Doubleclick Studio Certification Exam Answers, Doubleclick Studio Certification Exam Answers 2022
Doubleclick Studio Answers, Doubleclick Studio Answers 2022

Doubleclick Studio Answers 2022 (1-17)

1. Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?

View location data under the “Verification” tab

Create a Cross-Dimension Reach report to view the overlap metrics

Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics

Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours

2. How does Campaign Manager track conversion activities on an advertiser’s site?

1×1 impression trackers

Remarketing tags

Ad tags

Floodlight tags

3. Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?

Select advertiser

Download placement tags

Create ads

Assign campaign

4. Which system integrates with Campaign Manager?

DoubleClick Studio

Google Play

Bid Manager

All of the above

5. You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?

Click rate by time of day

Unique users reached

Impression reach

Optimization

6. Why do advertisers choose to use ad servers?

Targeting and optimization

Centralized management

All of the above

Standardized reporting

7. Which report shows conversion-specific information about your campaign?

Reach Basic report

Reach True View report

Floodlight report

Standard Dynamic report

8. Which of the following groups of statements about placements, ads, and creatives are true?

Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.

Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.

Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.

The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.

9. How are default ads created?

Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level

Automatically, as soon as a trafficker adds a creative to the advertiser

Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level

Automatically, as soon as a trafficker adds an image creative at the campaign level

10. Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

Campaign Manager allows you to reach millions of publisher sites

Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

Campaign Manager enables sophisticated targeting to reach specific customers

Campaign Manager lets you manage all of your campaigns in one place

Doubleclick Studio Certification Exam Answers 2022 (11-17)

11. Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?

Audience list

Custom variable

Unique counter

Geography

12. Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

Create all campaigns within a parent Surf-N-Board advertiser

Create two separate accounts for Surf-N-Board East and Surf-N-Board West

Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West

Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East

13. What metric does a Reach report provide?

Number of unique users your campaigns reached over a period of time

Conversion rate

Clicks

Total impressions served by your campaign over time

14. How is a display ad served through an ad server?

An ad tag calls the ad server when a site wants to show one of the ads

An ad trafficker manually selects the best match for the ad on a website

An ad trafficker uploads search banners to the ad server

Targeting criteria gets assigned to the ad tag

15. How does a Unique Floodlight Counter tag count conversion activities?

A user is only counted once per 48 hours

A user is only counted once per lookback window

A user is only counted once per day

A user is only counted once per session

16. What does a placement specify?

The look and feel of the advertisement

The dimensions and run dates of the ad slot

The click-through URL

The creative type

17. How does Campaign Manager benefit traffickers?

Traffickers get separate performance reports from each website

Traffickers manage creative assets in one centralized system

Traffickers place ads on a small number of publisher sites

Traffickers manually send ads to publishers

Doubleclick Studio Certification Exam Answers Completed

Doubleclick Studio Certification Exam Answers, Doubleclick Studio Certification Exam Answers 2022
Doubleclick Studio Answers, Doubleclick Studio Answers 2022

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