Dove Men’s Care has segmented their consumer markets using a specific variable of segmentation which resulted in the consumer segments of those who view themselves as adventurous, those who view themselves as risk-adverse, and those who view themselves as fashion-forward. The variable of segmentation that Dove utilized is called ________.

Here is the answer for the question – Dove Men’s Care has segmented their consumer markets using a specific variable of segmentation which resulted in the consumer segments of those who view themselves as adventurous, those who view themselves as risk-adverse, and those who view themselves as fashion-forward. The variable of segmentation that Dove utilized is called ________.. You’ll find the correct answer below

Dove Men’s Care has segmented their consumer markets using a specific variable of segmentation which resulted in the consumer segments of those who view themselves as adventurous, those who view themselves as risk-adverse, and those who view themselves as fashion-forward. The variable of segmentation that Dove utilized is called ________.

The Correct Answer is

self concept

Reason Explained

self concept is correct for Dove Men’s Care has segmented their consumer markets using a specific variable of segmentation which resulted in the consumer segments of those who view themselves as adventurous, those who view themselves as risk-adverse, and those who view themselves as fashion-forward. The variable of segmentation that Dove utilized is called ________.

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