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Dynamic Creatives Answers 2022
1. What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?
First-party, third-party, and Google Audience data
First-party, internal, and Google Audience data
First-party, second-party, and third-party data
First-party, second-party, and internal data
2. What’s one way DoubleClick Dynamic Creative saves advertisers’ time?
It helps advertisers skip QA and go straight from creative build to trafficking
t provides a simple interface that lets non-developers make professional-looking creatives
It enables advertisers to build, QA, and traffic unique creatives extremely rapidly
It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach
3. Which DoubleClick products can serve creatives?
Google Analytics 360 Suite and Google Web Designer
DoubleClick Bid Manager and DoubleClick Campaign Manager
DoubleClick Studio and Google Web Designer
They all can
4. Where can advertisers define all the different versions of a DoubleClick dynamic creative?
Dynamic creatives can only have one version
On DoubleClick Bid Manager’s Iteration screen
In a DoubleClick Studio data feed spreadsheet
In DoubleClick Campaign Manager’s Versioning screen
5. What are data insights for DoubleClick advertisers?
Data signals from impressions that tell advertisers about who’s looking
Logs from impressions that help advertisers predict visitor profiles
Educated strategies for crafting effective creatives
Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when
6. Where does the advertiser’s dynamic creative data feed live?
In the DoubleClick Campaign Manager profile
In the DoubleClick Bid Manager profile
In a DoubleClick Studio data feed spreadsheet
In DoubleClick Campaign Manager’s Versioning screen
7. What’s the basic goal of an advertiser’s dynamic creative strategy?
To reconnect with customers who visited the advertiser’s site previously
To reach consumers right when they’re looking and help them along their purchase journey
To reconnect with customers after they’ve had time to process an initial ad contact
To reach as many different kinds of people as possible with the same quality messag
8. How do DoubleClick impressions capture information about the viewers advertisers wants to reach?
DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
Impressions provide data signals about their viewers and the moment they’re looking
The impressions determine this and update DoubleClick with the result
Advertisers provide the impression ID numbers
9. Which is the correct order for launching a dynamic campaign?
Build creative, gather insights, test and launch, learn and optimize
Define digital brief, build creative, gather insights, test and launch, learn and optimize
Learn and optimize, define digital brief, build creative, test and launch, gather insights
Gather insights, define digital brief, build creative, test and launch, learn and optimize
10. How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?
Build in JS code that calls the DoubleClick server
Build their dynamic creative with Google Web Designer
Use a data feed with an advanced creative
Elect to link HTML5 creatives to the data feed
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