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About FEMA IS 42
FEMA IS 42: Social Media in Emergency Management Answers has 20 questions. These Questions are given below. Learning is free and so is this page. We recommend studying well and practicing and check the answers in case you get stuck in a doubt.
1. Which type of Social Media platform is the most like Old Media?
Twitter: Fewer characters are allowed per post so information must be precisely worded
Blogging: allows for a single author with limited public interaction
Facebook: Most postings are carefully researched and unbiased
Youtube: the use of video mimics the format of televised news broadcasts
2. When adopting the use of social media in emergency management, it is important to have:
Only people who are internet savvy handling social media correspondence
An outcome you wish to achieve through the use of social media tools
At least three social media platforms in use
Very little community input so as to not detract from your organization’s goals
3. What is a major internal concern that could affect the incorporation of social media into emergency management?
How to track, use and protect citizen’s privacy and personal information
Security policies and restrictions related to IT systems
Staff may not be familiar with the applications
All of the above
4. By posting a video on Youtube, displaying an emergency response drill to a domestic terrorism situation, an emergency management agency succeeds in not only preparing first responders, but also in ___________________
Informing the public and helping the community feel at ease
Fostering understanding of other cultures
Helping viewers receive information in an emergency
Promoting the need for interagency coordination
5. The best reason for evaluating the measurement of your social media impact is to:
Compare the success of your agency to those in neighboring counties and states
Identify the most popular social media platforms for posting messages
Look at ways to adjust content to reach a wider audience
All of the above
6. Which transition level is designed to begin the process of public participation?
Level 1: Monitor
Level 2: Command
Level 3: Coordinate
Level 4: Cooperate
Level 5: Collaborate
7. Social media is a valuable tool because it:
Greatly accelerates the speed of sharing information
Is widely available to the public
Provides the capacity for the public to influence the decisions and actions of the government
All of the above
8. By allowing a community group to repost your content, and following them in order to support them where you can and to insure your content is represented properly, your organization is able to:
Reach a larger group of constituents
Build situational awareness
Foster transparency and accountability
Respond to new, incorrect, or conflicting information
9. In order to be more cost effective, it is important when establishing a support structure to:
Find employees with social media experience and put them in charge of your program
Be creative in using current staff and to cross train on the different platforms used
Enlist local graduate students to manage your social media presence
Hire enough staff to assure 24hour coverage to monitor social media
10. Taking information, gathering tasks, that would normally be done by in house, dedicated staff, and outsourcing to the public is known as:
Community collaboration
Crowd sourcing
Public assistance
Volunteer reinforcement
11. What is the most useful advantage of social media in an emergency response effort?
Being able to communicate directly with constituents
The ability to build situational awareness
The speed in which information can be delivered directly to the public
All of the above
12. In order to increase your capacity to manage social media communication, in particular during a crisis when social networks are very active with posts, an option would be to:
Only focus on posts from or about victims
Block users from posting information about anything other than the crisis at hand
Defer monitoring of social media until the workload dies down
Use preidentified, trained volunteers
13. An example of fostering transparency and accountability would be to:
Stream live video from the agency’s Emergency Operations Center
Correct misinformation concerning a failing pumping station during a severe rainstorm
Post information about a wildfire in a neighboring county
Tweeting the location of vaccination sites during a flu pandemic
14. What advantages does the Internet offer for sharing news that Old Media does not?
There are more people who use the internet than there are that listen to AM radio
Only very reliable sources can post information
The social media are updated 24 hours a day so news can be shared when it occurs
When information is posted, people can comment on it and share it with others
15. One key benefit that the use of social media gives emergency response organizations during times of disaster is?
The ability to connect directly to people in need of assistance
It can pinpoint the location of disaster victims
It is accessible by a limited number of people who will pass the information along
The ability to reach elected officials
16. Which best exemplifies the use of social media to save lives in a fast moving disaster event?
Updating a blog with the locations of application centers for disaster assistance loans
Posting pictures of property damage to Flickr after a tornado
Tweeting warnings of road closures and hazardous conditions during a snow storm
Using Youtube to post videos from the County Executive at a ceremony honoring disaster survivors
17. One example of how social media can be used to build community resilience by the promotion of participation in government, would be to
Allowing community groups to repost your content and offering support in their discussion of the materials
Engage community groups through their social media presence.
Interacting with community members regarding their expectations of your organization
All of the above
18. What is the most important change the internet and social media has brought to sharing information?
Not much has changed
Average citizens are given a voice and can interact with others about information given or received
Press releases are more important than they were with Old Media
The internet is available 24/7
19. It is important when you first start using social media, to create a trial account because this will allow you to:
Become familiar with the program
Decide which social media outlet best fits your needs
Make small mistakes without having to worry about the impact
All of the above
20. The benefit of posting pictures of flooding after a major storm is?
Communicating directly and responding to false or conflicting information
Building community resilience through prevention, mitigation and preparedness
Building situation awareness throughout the community
Saving lives in a fast moving disaster event
21. An RSS feed allows an organization to publish new content on a website, blog or other platform and syndicate this to subscribers. RSS would be useful in establishing a social media presence because it:
Makes it easier for people to subscribe to your webpage without having to go and visit it
Automatically signs the user up to follow your Twitter and Facebook posts
Forces people to visit your website in order to boost your site’s visitor count
There is no real benefit because it allows users to get information without having to support your organization’s social media pages
22. You notice that an association of nursing homes in your county has an active Twitter account. Your association has been having trouble getting them involved in emergency preparation drills, so you decide to monitor their accounts, to follow their tweets and participate in the conversation when appropriate. By doing so you are able to:
Reach a larger group of constituents
Build community resilience through prevention, mitigation and preparedness efforts by promotion of participation in government
Communicate more directly and effectively with constituents
Save lives through rapid communication
23. Someone has spread a rumor about an ongoing disaster and the emergency management organization uses its Facebook page to correct the information. This exemplifies how social media can be used to:
Foster transparency and accountability
Build situational awareness
Communicate more effectively and directly with constituents
Respond quickly and effectively to new, incorrect or conflicting data
24. This transition level allows emergency managers to study the social media medium and language used in order to better understand the workings of the service.
Level 1: Monitor
Level 2: Control
Level 3: Coordinate
Level 4: Cooperate
Level 5: Collaborate
25. In the event of a tornado, the most effective social media platform to use to warn citizens would be?
Blogs
Flickr
Youtube
26. Which of these advantages to social media as a New Media, could also be viewed as a disadvantage?
Multiple channels and ways of presenting information
Anyone with access and minimal skills can post and repurpose information gathered
Information is shared faster by cutting out the middle man
Often free to join and use and can be used by billions of people
27. An emergency management agency uses Youtube to post videos on how to prepare for disasters. Which level of transition does this fall under?
Level 1: Monitor
Level 2: Command
Level 3: Coordinate
Level 4: Cooperate
Level 5: Collaborate
28. What is the most important external issue when using social media in emergency management?
Nationally, 22 percent of adults do not use or have access to the internet
Advertising can limit the reach of social media
An extended power outage could limit its effectiveness
Social media servers are only able to host a small number of users
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