Google Analytics for Power Users Answers 2022 (All Assessments 1 to 4)

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No. Of Assessment – 4
Score Required – 80%

Google Analytics for Power Users answers, Google Analytics for Power Users answers 2022
Google Analytics for Power Users answers 2022

Assessment 1 of Google Analytics for Power Users Certification Answers 2022

Bold Texts are ANSWERS!

Most users who converted were using desktop.

The Google Store should optimize their site for tablet.

The Google Store shouldn’t bother developing for mobile.

There must be an issue with the checkout flow on desktop.

2. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

Conversions > E-commerce > Overview

Audience > Mobile > Overview

Audience > Cross-Device > Device Paths

Or Audience > Mobile > Devices

3. Which feature enables you to analyze up to 3 dimensions at once?

Explorer report

Primary dimension

Pivot table

Table filter

Click here to get the answers

4. Which setting do you use to change the metric displayed in the table?

A

B

C

D

Google Analytics for Power Users Exam Answers 2022 – Assessment 2

Bold Texts are ANSWERS!

1. If one of your site’s paid traffic sources had a low e-commerce conversion rate, which actions should you take?

(Select all That Apply)

Immediately stop investing in marketing for the source.

Immediately increase marketing spend for the source.

Determine whether the traffic source fulfills other site goals.

Determine whether the source assists in conversions.

2. You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

A

B

C

D

Click here to get the answers

3. You want to see Revenue, Transactions, and Average Order Value per traffic source. How can you find this data?

View the All Traffic > Source Medium report and select “E-commerce” in the Explorer tab.

View the E-commerce > Sales Performance report.

Or View the E-commerce > Overview report.

View the Mobile > Overview report.

4. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

View the All Traffic > Source/Medium report and select “E-commerce” in the Explorer tab.

View the E-commerce > Sales Performance report and add Source/Medium as a secondary dimension.

Or View the E-commerce > Overview report and select “Avg. Order Value” as a metric in the time graph.

View the Mobile > Overview report and select “E-commerce” in the Explorer tab.

5. In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

Organic Search and Social

Youtube.com and Mall.googleplex.com

Mall.googleplex.com and Analytics.google.com

Google and Direct

Click here to get answers

6. What does “(Other)”? indicate in the Channels report?

(Select all that Apply)

(Other) sessions have no campaign value attached to them.

Or (Other) sessions have no source value attached to them.

(Other) sessions cannot be categorized in any of the channels in this channel grouping.

You may want to drill down into the (Other) channel to see if those sessions should be categorized into a defined channel or need different campaign tracking parameters.

7. Where can you view a heatmap reporting users by time of day?

Analytics > Home

Analytics > Audience

Or Analytics > Acquisition

Analytics > Real-Time

8. You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

Users, Time, Day

Day Index, Hour, Sessions

Hour of Day, Sessions, Transactions

Day of Week, Hour, E-commerce Conversion Rate, Sessions

Click here to get answers

Google Analytics for Power Users Answers 2022 – Assessment 3

Bold Texts are ANSWERS!

Google Analytics for Power Users answers 2022, Google Analytics for Power Users answers
Google Analytics for Power Users answers 2022

1. You are using Average Time on Page as a KPI. What does a high Average Time on Page indicate about a specific page’s performance?

It indicates strong performance: Users are highly engaged with the page.

indicates poor performance: Users are confused and struggling on the page.

It depends on the specific page and its purpose.

Average Time on Page should never be used as a KPI for a content site.

2. In what scenario would you use a custom metric?

To track the number of minutes played for each video on your site

To find out the average number of page views per user

Or To see how often Page A was the landing page for sessions including Page A

To record the title of a video watched on your site

Click here to get answers

3. What can be used to measure scroll depth in Google Analytics?

You can set up a custom dimension to track scroll depth.

You can set up Event-Tracking to track scroll depth.

Scroll depth is a standard Google Analytics metric.

It’s not possible to track scroll depth with Google Analytics.

4. When tracking both e-commerce and goals, what are two ways to analyze Page Value based only on e-commerce?

(Select all that Apply)

Use a table filter to exclude goal pages.

Define a segment to exclude sessions where a goal occurred.

Create a view that tracks e-commerce but doesn’t define any goals.

Assign goal values based on average revenue calculated outside of Google Analytics.

5. Assuming that e-commerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

Landing Pages

All Pages

Source/Medium

Mobile Overview

Click here to get answers

6. What are two benefits of the Reverse Goal Path report?

(Select all that Apply)

Discover common goal paths you may not have considered.

Identify top goal paths and optimize navigation or messaging for even more conversions.

Identify drop-off points between steps in various goal paths.

Automatically track conversions without manually configuring goals.

7. How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.

Identify the Page Value for the “About Us” page and compare this metric across all other pages.

Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the E-commerce Overview report and compare conversion rates.

Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Answers for Google Analytics for Power Users 2022 – Assessment 4

Bold Texts are ANSWERS!

1. What actions must you take to enable Enhanced E-commerce in Google Analytics?

(Select all That Apply)

Implement Enhanced E-commerce on your website.

Enable Enhanced E-commerce Reporting in your Analytics view.

Enable Checkout Labeling in E-commerce settings.

Assign values to all Analytics goals.

Click here to get answers

2. What can the Product List Performance report be used for?

(Select all that Apply)

Identify a list of products to remove from your website.

Identify low performing Product Lists for optimization opportunities.

Analyze how the order of products in a product list may impact performance.

Compare product performance across multiple Product Lists.

3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

Position 1 on the Homepage Promo list

Position 1 on the Similar Products list

The Position 3 on the Homepage Promo list

Position 3 on the Similar Products list

4. You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

Cart-to-Detail Rate

Buy-to-Detail Rate

Average Price

Product Adds

Click here to get answers

5. In this Product Performance report, which product indicates potential issues with the product details page?

22 oz. Mini Mountain Bottle

Travel Journal

Organic Basic T-Shirt

Men’s Heather T-Shirt

6. What can the Shopping Behavior Analysis report tell you?

(Select all that Apply)

How users moved from one stage of purchasing to the next.

Where users abandoned the shopping funnel.

Errors on the “Billing and Shipping” page.

Top channels driving sessions with check-outs.

7. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

Billing and Shipping

Payment

Review

Sessions with Transactions

Click here to get answers

8. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

Shopping Behavior Analysis

Product Performance

E-commerce Overview

Checkout Behavior Analysis

(Select all that Apply)

Shopping Behavior Analysis

Product Performance

E-commerce Overview

Sales Performance

Finally you have answers all the answers correct and got the Google Analytics for Power User Certificate

Google Analytics for Power Users answers 2022
Google Analytics for Power Users answers 2022

Google Analytics for Power Users Completed

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