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You Can Find the Exam Link here – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
No. Of Modules – 26
No. Of Questions – 115
Score Required – 100%
Google Digital Garage Exam Answers 2022
Google Digital Garage Answers – Check Your Knowledge – Module 1 (Skippable)
A. Intro to the Digital Garage
Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of?
Finding lots of new customers – everyone’s online these days
Selling your products or services straight from your website or app
Delivering targeted advertising to customers
Saving money on your heating bills
Learning more about what your customers love
Using analytics to power your online sales
B. Your digital opportunity
Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?
He’d be more visible to customers
He can target ads at local customers
It’s easier to communicate with customers
Less need for customer conversations
More insights into customers’ online behaviour
He can modernise his company logo
Small business owners
2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
Sending flyers with your web address to customers
Creating a business listing in online local directories
Increasing print and billboard advertising
Building a team of digital advertising experts
3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?
Getting a free ‘taster’ of one of your products when they sign up to receive emails
Listening to an audio file that auto plays whenever someone visits your site
Browsing your product pages and reviewing the Frequently Asked Questions page
Reading the terms and conditions for your products on your site
The ability to sell products directly to customers through social media
Being visible when people search for a business like yours
Sending users emails to update them on new products
Being able to offer new customers promotional discounts
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Google Digital Garage Answers – Check Your Knowledge – Module 2 (Skippable)
A. Your Online Goals
Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?
Attract new customers
Gather customer feedback
Source new hair colouring products
Advertise extended opening hours
B. Building Your Online Presence
Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.
Gather customer feedback – Email Survey
Tell customers about the extended opening hours – Social Media Page
Show customers Hamish’s latest hair looks – An online gallery
Help local customers find the new salon – A Map
C. Marketing Your Online Presence
Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
Buy ad space on a search results page
Bid for keywords to display your content in search engines
Tag keywords within your website content
Optimise your website’s design
D. Analyse and adapt
Despite his digital presence, the number of hits on Hamish’s website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
Show which pages of a website are most popular – Yes
Log which items of the website are clicked on – Yes
List which parts of the website a user doesn’t like – No
Identify where in the world visitors are logging on from – Yes
Ad Preview Tool
Stick to what you are doing and don’t make changes
The same content works across online and offline platforms
Use analytics to make informed decisions
Use analytics to track your customers across the Internet
7. Which term best describes the business activity that occurs when website visitors buy products or services from you online?
Search engine marketing
Pay per click
You need a website to show up in search results
You’ll reach a similar client base to the one you have in the real world
You’ll be seen by the same volume of customers whether you use search advertising or not
Social media is a great way to engage your audience
Google Digital Garage Answers – Check Your Knowledge – Module 3 (Skippable)
A. Choosing your online presence
Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence.
What do you think Addie should set up first:
A social media profile
A mobile app?
B. How websites work?
Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?
An IP address is made up of a string of numbers that can be located by any device connected to the internet – True
A browser figures out where online content is hosted and displays it to the user – True
Every website is hosted on a server – True
When users navigate to a website it is known as ‘hosting’ – False
C. Key website ingredients
Addie owns the Knead to Know Bakery and has decided to open a website.
But first she needs to choose a domain name.
Take a look at her ideas and select the best domain name by crossing off the rest.
D. Websites and your business goals
Addie is drafting a description for the About Us page of her bakery website.
Which do you think works best?
Love cake? So do we. Here at knead to know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.
E. Make your website easy to use
Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website?
About Us information
Bakery logo leading to homepage
F. Website design do’s and don’ts
To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.
Different elements will cause the page to take longer to load, so she needs to get the right mix for the site.
Can you put the following elements in order from the ones with the longest load time to the shortest?
2 minute HD advertising video for the bakery
Large high res, full screen background image
20 second explainer animation
Low res compressed thumbnail image
Twitter button that links out to twitter page
9. Which of the following statements is true when it comes to developing a web presence for a business?
Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on your website
All businesses must have a website to sell products
The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the components of your website
The device that determines the speed of your mobile connection
11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
A lot of deep scientific information and detailed statistics
Certifications to show you’re qualified to provide a service
A list of phone numbers customers can use to get in contact with you
A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases
What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not
Google Digital Garage Answers – Check Your Knowledge – Module 4 (Skippable)
A. The benefits of an online strategy
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
What should his first step be? – Define business goals
What should his second step be? – Write a mission statement
What should his third step be? – Identify his USP
B. Taking a business online
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
He should focus on duplicating his successful offline marketing efforts to an online audience – False
He should sell at a cheaper price on the website to attract more customers – False
He should identify his various online and offline audiences, and how best to engage them – True
He should consider paid online advertising as the sole means of promoting his business online – False
C. Understanding customer behaviour
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
D. How to stand out from the competition
Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?
Hire a financial planner
Identify a USP
Ship to new countries
Build a SWOT analysis
Distribute feedback forms to suppliers
Review competitor websites
E. Using goals to improve business performance
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
Ensure 80% of clients use the gym’s online system to book personal training appointments
Increase how much money customers spend in the gym’s juice bar
A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
Ensure 90% of new gym members book an induction session within the first two weeks of joining
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers
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18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
Google Digital Garage Answers – Check Your Knowledge – Module 5 (Skippable)
A. Search engine basics
Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?
Customers can locate Seth’s products and services when they search for them online
Search engines can help to get the word out locally about Seth’s new business
Search engines can help Seth to target customers who are already looking for his business
Customers will see advertisements for Seth’s business whenever they use a search engine
B. How search engines work
Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
Point out unique aspects of his business
Write a blog to sing the praises of his Peruvian beans
Make sure his shop appears on Google maps
Paste in a product description of his Peruvian beans that he found on another website
Try to get other coffee-enthusiasts to review his business/website
C. How search engines see the web
Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results.
What are a few things he could pay attention to in order to achieve this?
Image file names
Key words in the content
Keyword meta tags
D. Organic search explained
Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts.
Which of the images shows the organic search results from this particular search?
E. Paid search explained
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
Seth’s adverts are shown to people who are already interested in his type of business. – True
Seth will only be charged for advertising when his ad appears in the search results. – False
The paid search results are given a more prominent position on the search results page. – True
Seth will be charged for advertising only when someone clicks on his ad. – True
F. Google search console
Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
How can Google Search Console help Seth with this?
It can help show whether he’s using proper keywords in his content
It can recommend better page titles for Seth to use
It can recommend content that will drive more traffic to his site
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People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or services
Search engines are a big trend these days
Search engines guarantee new customers
The date it was published
The number of images used
The total number of words
The title tag
23. Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results
The search results page
Display advertising networks
How famous your brand name is
How cool your logo is
How long your business has been around
How relevant your ads are
It helps you increase your social media following
It helps you optimise your Google My Business listing
It helps you understand which keywords people are searching for on Google
It helps you run A/B tests on your home page
Google Digital Garage Answers – Check Your Knowledge – Module 6 (Skippable)
A. Intro to search engine optimization (SEO)
Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results?
B. The importance of an SEO plan
Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?
Do keyword research
See where I appear in search results for specific keywords
Look for gaps in my SEO performance
Review results and adjust plan
C. The SEO process
Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he not take?
Contract an agency offering top organic search positions
Don’t change your keywords as it confuses search engines
Stay up to date with search engine changes
Read about the trends in your industry and use them to create content for your page
Get opinions from your customers on what might be missing from your site
D. How to choose keywords
Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?
Buy organic potatoes from a family farm
E. Setting realistic SEO goals
Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?
Where website visitors are located
Which website visitors turn into paying customers
What content visitors interact with
Whether customers enjoy the fruit and veg they buy
26. Which of the following factors should you consider when optimising your website for search engines?
Inspiring business name
Identifying your ad budget
Buying an analytics software
Setting up your presence on social media sites
28. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following
Average number of visitors to the company’s website
29. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Increasing social media likes and follows
Increasing how many relevant people visit your website
Showing your website to as many people as possible
Being in first place in SERP for any keyword
Google Digital Garage Answers – Check Your Knowledge – Module 7 (Skippable)
A. Making your web pages search friendly
Eric Blake sells the produce from his farm online.
He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy.
Can you help Eric choose a suitable title and meta description?
Click to select title – Blake’s Produce: Fresh Fruit and Vegetables
Click to select meta description – Fresh fruit and vegetables grown locally and delivered straight to your door
B. How other websites can work for you
Eric is working on his website, which sells produce from his farm.
He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic.
Which of these ideas will help improve his search visibility?
Write recipes that use vegetables that he sells
Get lots of likes or followers on social media
Encourage others to write about his website
Add lots of links to the website
C. Cross borders with SEO
Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well.
Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing?
Select the things Eric should avoid then select Submit to remove them.
Separating out each language into different pages
Having different languages on the same page
Adding language annotations to his webpage
Using automated services to translate content
31. Which of the following page titles would be most suitable for a website page describing a store’s return policy?
How to Send Stuff Back
[Company Name’s] Return Policy
Keep linking to them until they link to you
Send them emails until they link to you
Building relationships with similar sites
Use as many relevant keywords on the page you’d like them to link to
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33. When expanding a business internationally, which of the following is most important to provide on your website?
Products and delivery details in the correct currency
Time and dates written in the local format
Exchange rate information
Free giveaways for local customers
Google Digital Garage Answers – Check Your Knowledge – Module 8 (Skippable)
A. Introduction to search engine marketing (SEM)
Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website. Where will her website appear if she uses search engine marketing?
B. The SEM auction
Michelle has created some adverts to promote her wedding photography business in Cardiff. She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well they align with the keywords?
Cardiff wedding photographer – 25% discount
Cardiff wedding photographer
C. What makes a good keyword
To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Cross off the keywords which she shouldn’t use.
Wedding photography Cardiff
Wedding photography business based in Cardiff
D. Make your ads stand out
Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.
Which of these text statements would work best as an ad?
Cardiff wedding photography. Get 25% off your first order. Make your reservation now.
Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!
Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.
Search box marketing
36. Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
A call to action
A catchy headline
A close-up photo
A social media link
Google Digital Garage Answers – Check Your Knowledge – Module 9 (Skippable)
A. Achieve relevance with good structure
Anna is a commercial photographer.
She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.
Take a look at the ad below:
Capture your special day with beautiful photographs
Call to book your date now!
Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
Bridal party photos
Candid wedding photos
Newborn baby photography
Professional website photos
B. Get the most from your keywords
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site.
She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.
Which of the following keywords are the negative keywords?
C. Fine-tune with keyword match types
Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.
Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Put the keywords in order of the broadest to the most restrictive.
Portrait photography studio
Movie themed portrait photography
Film themed portrait photography, low cost
D. How to know what’s working and what isn’t
Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?
Enquiry confirmation page Newsletter sign-up page
Increased cost for ad placements
Higher ad positions on the search results page
Higher cost per clicks on your ads
Ads that will ensure more purchases
Keywords with no association to your site
Keywords with a poor search volume
Keywords that are excluded from a campaign
Keywords that are typed incorrectly
40. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
How many transactions are completed on your site overall
How many people click on your SEM ad and end up browsing your site
How many people visiting your site from a search ad end up completing a purchase
How many customers your ad has converted into brand ambassadors
Google Digital Garage Answers – Check Your Knowledge – Module 10 (Skippable)
A. Marketing to the locals
Jim is running a bike shop in a popular tourist city and he’s started a bike hire service.
What would be the better way for Jim to attract more tourists – a map feature or a social media page?
B. The power of local directories
Jim owns a local bike shop and wants to be noticed more by the people in his town.
He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business.
Help Jim create his listing by choosing the minimum information he should add.
10 Bird Way, Cowseld, West Sussex, RH11 5XN
Phone number 01269 559632
Open 9–5 Mon–Sat
Image of a bike
Translate your website into at least two more languages
Offer free phone support during business hours
Ensure you have good analytics on your website
Make sure your phone number, address and business hours are easy to find
“bike shop near me”
“bike shop in UK”
“local bicycle shop”
Discounted pricing on your search advertising campaigns
Increased likelihood of being discovered through search engines
More mentions on social media platforms
Guaranteed sales to local customers
45. Which three pieces of information are essential to include first in your local directory listing?
Business address, website, telephone numbers
Business name, business address, telephone numbers
Website, telephone numbers, email address
Business name, email address, website
Google Digital Garage Answers – Check Your Knowledge – Module 11 (Skippable)
A. Using digital to advertise locally
Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively?
Show ads to people within 10 miles of her shop
Display the ad during the shop’s opening hours
Tailor her ads for people who live locally
Hand out flyers and business cards to local shops
B. Reaching locals on their mobiles
Esmeralda runs a local bike shop.
She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.
She has a couple of ideas how to use the app to engage her customers.
Can you remove the ideas that do not need GPS?
Send sales alerts when customers are near the shop
Notify people of promotional events like a free tune-up
Direct customers to Esmeralda’s shop
Send personalised coupons to repeat customers
Let customers schedule appointments for repairs
C. SEO for local businesses
Esmeralda owns a bike shop and wants to make her website interesting for local customers.
She’s currently planning blog content that will help her show up on searches for local shops.
She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with?
Location details on the website, quality content and how mobile friendly the website is
Location details on the website, list of shops local to you and a contact form
Quality content, list of local suppliers and location details
Location GPS tags on photos, quality content and how mobile friendly the website is
47. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Because local users tend to use their mobile devices when they’re out of the house
Because mobiles will replace desktop computers
Because all online users browse on mobile devices these days
Because marketing for mobile is more cost effective
Adding relevant content that highlights the location of your business
Including your address on your Twitter account
Optimising your site for desktop devices only
Adding a list of shops local to you on your website
Google Digital Garage Answers – Check Your Knowledge – Module 12 (Skippable)
A. Social media basics
Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?
Start a conversation with your followers
Comment on all of your followers’ personal posts
Delete all negative comments
Name and shame competitors
B. The right social media sites for you
Lily has drafted a number of different posts for her social media accounts. Can you match the post to the best social network for each of the following scenarios?
Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details – Linkedin
Loving these recent photos of the new range by my fantastic photographer friend Rae – Instagram
So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? – Facebook
C. Setting your goals for social media
Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious. Which of Lily’s business goals can she achieve with social media?
Raise the profile of the business
Keep expenditure within the stated budgets
Attract new customers and grow the customer base
Control the flow of stock
Discuss new products with customers
D. Getting on social media
Lily is setting up a Twitter profile for her business. She’s put together a list of the key things she’ll need to get her profile up and running. Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?
A business email account
Annual membership fee
A company logo or photo
Business description and contact details
Number of employees in the business
Attract new audiences
Build a good reputation with customers
Meet sales goals
Increase traffic to their website
The biggest reputation
The most expected engagement
A relevant audience
The most users
Acquire genuine reviews on products
Drive more traffic to your store
Develop one-way communication with customers
Mimic your competition’s approach
Details about the CEO
Link to a local listing site you’re on
Description of the business
Cost of products and services
Google Digital Garage Answers – Check Your Knowledge – Module 13 (Skippable)
A. Your long-term social media plan
Lily runs a vintage clothing shop and wants to engage more with her customers online.
She currently posts to two social media networks but wants to develop a full social media strategy.
Review the possible options. Can you place them into the right order, starting with what Lily should do first?
Create a social media plan
Set up accounts on appropriate social media sites
Sign up to a social media management tool
Create a list of posts to be automatically posted in the coming weeks
B. Advertising on social media
Lily has decided to use some of her social media budget for targeted Facebook adverts. She’s keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?
Users who have posted about buying vintage clothes
Users who have ‘liked’ vintage clothing
Users who live within 20 miles of Lily’s shop
Users who live in countries that she’d be happy to mail her products to
C. Measuring success in social media
Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question. Can you help her by crossing off the things that analytics won’t be able to help her with?
Tell Lily how many visitors interact with her website
Show Lily how visitors found the site
Schedule content to be posted automatically at specified times
Send custom posts to specific visitors
D. Avoiding social media pitfalls
Lily sees a negative post on Twitter about her vintage clothing business:
“Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”
How do you think she should respond?
“So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.”
“@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
“@sophie112 That’s a shame, sometimes the zips just break.”
A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content
A list of friends who can post on the accounts
54. What is the best way to put your social content in front of people who don’t already follow you?
Increase your email marketing campaigns
Ask people to share your content to their networks
Use paid promotion to reach new audiences
Put links to your social on your website
Whether the campaign was more successful than your competitors
Whether the visitors liked the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing
2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner
Spending too much time reviewing social media analytics
Google Digital Garage Answers – Check Your Knowledge – Module 14 (Skippable)
A. The evolution of mobile devices
Phil runs a local plumbing business. He has a website but it isn’t mobile-optimised.
He’s deciding whether to make his site responsive or create a customised app.
Help him to decide which route to take first.
B. Understanding mobile web and mobile apps
Now that Phil has decided on a responsive website, he needs to select a great design. Have a look at these website layouts. Which do you think is best suited for mobile?
C. Understanding mobile apps
Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers.
It’s important to select the right approach when making an app.
Which of the following routes would you not recommend to Phil?
A professional app developer
An online self-service tool
Repurpose an existing app
Make the app himself
57. When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Redesign your website colour scheme
Optimise your site
Create a mobile app
Shorten your website content
Your visitors can manually adjust the size of your website
Your website will adapt to suit whichever device it is being viewed on
Your customers can provide feedback on the design of your site
Your website will respond to clicks faster
59. When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?
Short content and fewer images
Performance and usability
Usability and short content
Less video content
Google Digital Garage Answers – Check Your Knowledge – Module 15 (Skippable)
A. Introduction for advertising on mobile
Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?
How to fix a burst pipe in your bathroom
Pressure has failed in boiler, how can I fix it myself?
Why is my dishwasher making a gurgling sound?
B. Search campaigns for mobile
Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?
Google Keyword Planner
C. Display campaigns for mobile
Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?
D. Social media campaigns for mobile
After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience. Which parameters should he use to decide who to target?
Age, interests, location
Internet speed, age, interests, hair colour, location, job title
Marital status, gender, interests, age
E. Video for mobile
Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?
Google Digital Garage Exam Answers 2022 (61-115)
61. When considering how mobile users will search for your business, which types of keywords should you focus on?
Long tail keywords
Shorter keywords and phrases
Longer keywords and phrases
Exact match keywords
62. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
The business has a mobile app instead of a website
The site include business phone numbers
The site works on different mobile devices
The site does not include any videos so it loads quickly
People’s pet names
People’s relationship status
Videos are entertaining, long and include a CTA
Videos are relevant, short and include a CTA
Videos are relevant, long and include a URL
Videos are short, informative and include a phone number
Google Digital Garage Answers – Check Your Knowledge – Module 16 (Skippable)
A. Intro to content marketing
Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?
Could it help her find cheaper suppliers? – False
Could it help her develop a stronger brand identity? – True
Could it help her understand her customers’ shopping preferences? – False
Could it help her connect with the right audience? – True
B. Get to know your online customers
Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media. He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?
Find out who his audience is
Segment his audience into groups
Create specific content targeted to these audience profiles
Publish the content and promote it to his audience
C. Choosing the right format for your content
Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?
List of the top 10 sports equipment outlets/shops
A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
10% discount vouchers for all new customers
A blog about the store’s recycling scheme for old trainers
D. Writing for online audiences
Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
Focus on your target audience
Only write about the products or services you offer
Be consistent in your writing style and tone of voice
Add the hook to the end of your blog post
The longer the post, the better
E. Help your content be seen
Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?
The Perfect Order is as under
Consider all the channels available
Decide what content to create, and when, based on the target audience
F. Measuring your success in content marketing
Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
How long users spend on each blog post
Which websites are referring traffic to her blog
The number of new subscribers to her email marketing list
How many people click the “Buy Now” CTA at the end of each blog post
Creating and posting content ad-hoc when you have the time
The creation of time-sensitive content that can be published through various channels
Regularly emailing customers with news about a business’s products or services
The creation and promotion of online materials with the goal of increasing interest in a product or service
66. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
67. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
68. Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information
Certain blogging platforms have a limit on the word count you can publish
Online readers only like to engage with long-form pieces of content
Online audiences are typically younger, so the language used needs to reflect this
Creating a content calendar
Designing illustrations to support content
Segmenting your audience
Identifying social media influencers
70. Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Unique page views
Google Digital Garage Answers – Check Your Knowledge – Module 17 (Skippable)
A. Email marketing basics
Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?
It’s a good way of keeping customers informed about products
It helps customers talk to each other via email
It will let me send info about dog-related products to customers who have dogs
It lets customers email me if they have problems or questions
B. Your email marketing options
Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
They make it easier for customers to sign up to receive marketing emails
They can help you create a customer database
They write marketing emails for you
They make it straightforward to send out personalised emails
C. Crafting great marketing emails
Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she select to use in the subject line of the email?
Hi John, do you have a new puppy?
Save ££££s on PUPPY FOOD!!!!
MEGASALE on food for PUPZ!
D. Managing successful email campaigns
Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?
E. Measuring success in email marketing
Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric?
The reason for the rate being higher or lower is not known
The less people that open the email, the lower the rate
It doesn’t track the number of bounces
A collection of email templates
A ‘Contact Us’ form
A way to collect people’s email addresses
A set budget
Personalised, custom templates
A free list of email addresses you can target
A feature allowing users to unsubscribe from your emails
Automation of your search ad campaigns
Run an A/B test on your subject line to determine which one works best
Send the same generic and simple message to your entire contact database
Include enough content in the email so there is no need for them to click away to read further elsewhere
Only include a call-to-action on the landing page you’re linking to in the email
Redesign your website
Change the colour of the buttons inside your email
Send your emails to more contacts
Adjust the subject line of your email
75. Which of the following statements is true when it comes to running email campaigns for a business?
There’s no need to use sponsored ads within your email marketing
There’s no need for analytics when it comes to email marketing
You need to include personal contact details
You can use any imagery, despite copyright
Google Digital Garage Answers – Check Your Knowledge – Module 18 (Skippable)
A. What is display advertising?
Colin has been running a film review website for his podcasts for the past two years. He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners. Who do you think Colin should contact?
A forum for movie fans
Film production agency
An offline business directory
A network that matches businesses with ad space to sell
B. Search advertising vs. display advertising
To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
Home movie watchers – Create a search ad with keywords based on Colin’s film reviews
Cinema-goers – Place a display ad on a cinema listings site
C. The ins and outs of display advertising
Colin’s favourite director has launched a new film. Colin has written a review and wants to use it to bring in visitors with a digital campaign. Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?
Filmography page of the director
His friend’s culinary blog
Local news website
76. If you own a film blog, which type of customer can you expect to reach with display advertising?
People who use ad-blockers and are interested in your subject
People who haven’t read your blog before but are interested in your subject
Only people who have read your blog previously
Only people interested in films and movies
Only on search engines
Only on websites
On search engines and websites
On websites and social media
People with specific names
People who speak different languages
People who already own specific products
People with a specific address
Google Digital Garage Answers – Check Your Knowledge – Module 19 (Skippable)
A. Making display ads meet your goals
Colin distributes a popular movie review podcast called ‘Film Talk’ from his website.
He wants to use display advertising to attract new visitors to his site.
Take a look at the three adverts. Pick the one you think will draw the most visitors.
Image and text ad
B. Understanding ad networks
Colin has created his first video ad, and identified quite a few film-related websites where he’d like to display it. What one solution will allow Colin to easily place his ad on as many relevant websites as possible?
Tweet the video link to his friends
Email website owners to ask if they will feature his video
Use an ad network such as Google Display Network
Share the video on his Facebook page
C. How retargeting works
Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.
People who visit his site
People who search for TV-related podcasts
People who have started (but not finished) the subscription process
People who download his e-catalogue
Commentators on film forums
It guarantees more visitors to your site
It guarantees increased sales
It drives traffic to your website
It improves your ranking in search engines
81. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
The number of sales you make from the ad
The cost of each ad you publish
The cost of creating the ad
A prediction of sales you can make from your ad
You always need to contact the owner of the website to buy ads on their page
The network provides data on the click-through-rate
The network provides names of the people who click your ad
The network will continue to show your ad for 7 days once your budget has expired
83. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up
Redesigning your website
Creating a Facebook page for your business
Retargeting with a display ad that has a discount coupon
Defining your audience
Setting a call to action
Google Digital Garage Answers – Check Your Knowledge – Module 20 (Skippable)
A. The rise of online video
Justin is a passionate cook. He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video?
Upload cooking videos to YouTube
Advertise on other videos to promote his recipes
Add video to his own website
Advertise on online games
Buy a TV commercial slot
Share video on his social media pages
B. How video fits into your online strategy
Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world. Can you help him plan where to put a promo video so it will most effectively reach his target audience?
In an email to his customers
Cookery section of YouTube
Websites selling speciality vegetarian ingredients
Local directory listings
C. Creating video content within your budget
Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog. Can you help him order his to-do list?
Plan the video release schedule
Storyboard the video content
Decide on a location and source props
Find a video crew and film the videos
Edit then upload the videos
D. Sharing and promoting your videos
Justin is uploading some new videos. What can he do to increase the chance of them being promoted and shared?
Post it on his website as well as other sites
Use a title and keywords that the target audience will use to search
Have a call to action such as a ‘share’ option
Add hashtags to your videos for social networking sites
E. Advertising on video sharing sites
Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which keywords should he choose for the Google Ads programme?
F. Measuring video performance
Justin is studying his food blog’s analytics. He notices that most people give up on his videos after 60 seconds. He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.
Change his preview image and video title
Update the video description
Keep new videos under 60 seconds
Review the comments to see what viewers have said
85. When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Setting up live streams of the business’s physical shop on their website
Publishing a how-to video on their website
Producing sale campaign videos
Sharing personal vlogs
Content that will go viral
A channel to engage with customers
A variety of different brand perceptions
An online following and fanbase
87. Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
An agency, professional crew and equipment
Creativity, lots of experience and a large budget
Creativity, planning and any budget
Creativity, planning and high-quality equipment
Increase word of mouth referrals
Engage and grow your audience
Guarantee sales of your product or service
Lower the cost of developing content
This isn’t possible
Advertise on other people’s videos
Use images with a call to action instead
Share other people’s videos
90. When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider removing the video from the platform
Consider re-shooting your video based on comments
Consider updating your preview images, video titles or descriptions
Consider asking people to watch the whole video in the description
Google Digital Garage Answers – Check Your Knowledge – Module 21 (Skippable)
A. What is web analytics?
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor’s experience. Take a look at the following terms – do you know what they mean in the web analytics world?
Time spent on site – Metric
Visitor’s device type – Dimension
Visitor’s location – Dimension
Signing up to the newsletter – Conversion
B. Making web analytics work for you
Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse. Linda gets some advice from her friends. Whose advice should she take?
“Stop sending newsletters as people aren’t reading them”
“Review the content of the newsletters to check they’re suitable”
“Check you’re not sending too many newsletters”
“Send more newsletters reminding customers to book a room”
C. Tracking specific goals with web analytics
Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website.
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
Number of visits to the site per month
Number of site pages users explore on average
Amount of time visitors spend on the site
Number of people clicking on the links in her newsletters
Percentage of orders made on smartphones and tablets
Google Digital Garage Exam Answers Module 21 ( Unskippable)
What time of day your website gets the most traffic
How many mentions or likes you get on social media
How well your competitor’s ad campaigns are doing
The email addresses of visitors to your landing pages
Previous and current customers
Current and future customers
Previous and future customers
Offline and online customers
93. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How long people spend on your ‘How To Find Us’ page
Which day of the week is most popular for bookings
Whether your funny Tweet goes viral
How many people visiting your site book a room with you
Google Digital Garage Answers – Check Your Knowledge – Module 22 (Skippable)
A. Web analytics and organic search
Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports?
Which search engines visitors use
How traffic is trending over time
How relevant the content is for keywords
How many visitors are using mobile devices
B. Tools to measure SEM
Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today! 478 clicks 6% conversion rate
Family friendly guesthouse Lots to do nearby Come and see what we have to offer! 830 clicks 2% conversion rate
Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now 630 clicks 4% conversion rate
C. Breaking down your data for insights
Linda runs a successful guesthouse in the centre of Guildford. She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance. Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?
The visitor’s city
The visitor’s country
The number of clicks on a page
Google Digital Garage Exam Answers Module 22 ( Unskippable)
Their contact details, their behaviour and their operating system
Their location, type of device they’re using and pages visited
Their location, type of device they’re using and contact details
Their interests, when they delete their browser cookies and their location
Try a different search engine
Tweak the ad’s copy and analyse the results
Hire a professional ad agency
Delete the ad and try again
96. Which section of Google Analytics can tell you whether visitors have found your website via social media?
Google Digital Garage Answers – Check Your Knowledge – Module 23 (Skippable)
A. Using data to understand audiences
Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing?
Data can be accessed and analysed in real time
Data helps you make informed decisions
Data allows you to regard every customer as a number, removing the need for personalisation
Digital data reaches more customers
B. Understanding the Data Cycle
Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible. Rearrange the steps below in the correct order to help Jo understand what should happen first.
Identify the goals of the campaign and plan the next actions to take
Collect the relevant data
Check and investigate the findings
Take action to test the hypothesis
C. Creating actionable insights from your data
Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered:
Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
D. Managing numbers using spreadsheets
Cassie has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal. Which graph best shows that the open rate of her emails has decreased over time?
E. Presenting data effectively
Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. Anya has created the following four graphics to illustrate the growth demand. Which graphic would be the clearest and make the most impact on the investors?
Image of a table of figures
Image of bar graph
Image of pie chart
Image of a heat map
Google Digital Garage Exam Answers Module 23 ( Unskippable)
It helps you make the most of the data collected from marketing activities
It helps you evaluate your competition
It provides information about what users like about your website
It presents collected data in a visually appealing way
99. Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
Vast quantities of data can be stored, sorted and analysed quickly
Data can only be accessed when all users are online
Valuable customer and market insights can be delivered quickly
Spreadsheets are the only way to collect data and extrapolate results
101. If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
Google Digital Garage Answers – Check Your Knowledge – Module 24 (Skippable)
A. Using e-commerce to sell
Jo owns a furniture shop, and she’s just started using the internet to boost sales. She has some ideas on what to do to sell products on her website. Help Jo decide on one idea and cross off the rest.
Publish her inventory on a third party site
A forum to get feedback on her services
Use a money transfer provider to take customer payments online
B. Taking payments and manage orders
Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores?
Order management via a backend system – Yes
Customer reviews pane – Yes
Products browser – Yes
Over-the-phone payments via a web-based calling system – No
Google Digital Garage Exam Answers Module 24 ( Unskippable)
Previous versions of the product
Links to other suppliers
Reviews of the product
More relaxed checkout procedure
Low operational costs
Minimal interaction required with the customer
Segmentation of audiences
It collects the addresses of your online store visitors
It provides a backend system with order management
It provides a quicker checkout process than a physical store
It allows you to feature more sales and discounts than a physical store
105. What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Second-party payment processing
Third-party payment processing
External payment processing
Internal payment processing
Google Digital Garage Answers – Check Your Knowledge – Module 25 (Skippable)
A. Creating a smooth e-commerce experience
Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
Customers access the shop a lot on mobile – Introduce responsive design
Customers want to find a specific product – Add a search feature
There are lots of website visits but no one is buying the products – Add customer reviews
Repeat customers add products to their cart but are not checking out – Create registration for customer accounts
B. Product promotion and merchandising
Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?
Create a ‘Suggested products’ banner
Use analytics to understand who is visiting the site
Add a video tour of the shop
C. Retargeting for e-commerce
Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers?
Number of people clicking on each ad type
Comments on her social media profile
How many pages visitors check before they leave the site
Google Digital Garage Exam Answers Module 25 ( Unskippable)
106. Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
A specific product is not selling much compared to your other products
You get a lot of questions about your return policy
People are having trouble using a promo code for a current sale
Running an ad for your products
Adding a way for customers to filter your products
Displaying very specific, featured products on your home page
Cross-selling products in the checkout process
Retargeting ads are visible to people who haven’t been on your website yet
Once a user visits your site, the code drops an anonymous browser cookie
Once your customer purchases, you can not turn off the retargeting ad
Retargeting will always drive customers to your site
Google Digital Garage Answers – Check Your Knowledge – Module 26 (Skippable)
A. Introduction to international marketing and export
Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin.
What tools can help him choose his new market?
Market insight tools
Search trends by location
B. Validating your new market
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?
High search traffic on vintage record terms from Portugal – Google Market Finder
Low competition on search ads in Portugal – Google Keyword Planner
People in Portugal are looking at his website – Google Analytics
C. Being understood abroad
Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks.
Which items on his list relate to localisation?
Adjusting colloqualisms so they make sense in Portuguese
Adding his UK office’s address to the main site
Calculating prices of the products in local currency.
Adjusting humourous product descriptions so they make sense in Portuguese
D. Advertise across borders
Matt’s chosen his market, now it’s time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas?
Advertise on Portuguese music websites
Send English emails to current UK customers
Use search ads driven by translated search terms
Set up a Portuguese fanpage for his store
E. The support systems you will need
Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check?
Custom duties and tariffs
Product safety requirements
F. Helping customers abroad buy your products
Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website. What things will Matt definitely need to do now he has customers in a new market?
Use an international payment system
Research the Portuguese music scene
Visit Portugal frequently
Use an automated translation service
Learn to speak Portuguese
Check his site from an international point of view
G. Delivering to customers across the globe
Matt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.
Can you cross it out for him?
Research label requirments for international shipping
Set up a few Portuguese social media accounts
Choose an international shipping partner
Set up customer service for international orders
Google Digital Garage Exam Answers Module 26 ( Unskippable)
110. Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Keyword planning tools
Interviews with people from that country
A range of search ads in different countries
Have a ‘translate’ button that pulls a translation from an external provider
Translate your content with consideration to particular words and phrases
Translate your content directly, word for word
Localise the name of the business owners
Hire an agency to translate its website into the local language
Open a new office in the capital city
Determine its ability to deliver products and review all tax and legal information
Invest in major ad campaigns to raise brand awareness
114. When selling to people in different countries, what payment form should you consider using if you aren’t already?
Paypal or Worldpay
115. Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
What times of the day international shoppers are online
The legal and tax considerations in that market
Which social channels are popular in that market
Which couriers offer the cheapest services for global shipping
Google Digital Garage – Digital Marketing Final Quiz Exam Answers
Take a business online
Planning a budge
Developing a plan
Optimising a website
Defining a customer base
2.) When Looking To Advertise A New Business Online, What Is One Of The Major Benefits Of Display Ads?
They are seen by everyone
They have higher click-through rate
They can come in many different formats
They don’t cost too much to set up
Numbers and letters
Letters and symbols
Understand the target audience
Change your mission statement to match the goals
Create goals and identify a USP
Define and segment your audiences
5.) When Defining A Strategy For Your Business, How Can Competitor Analysis Help You Establish A USP (Or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors’ pricing
It can identify how your offering is different in comparison to your competitors
It can give you deeper insight into the market and their approach
It can reveal which additional regions you could be operating in so that you can grow your business
If You Don’t Find the Digital Garage Final Quiz Exam Answers You can find all Possible Questions here. Digital Garage Final Quiz Exam Answers
Make it Easy for People to find a business on the web
6.) Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?
Place them well within your text
Make them eye-catching
Put branding on them
Give them descriptive names
If potential customers can access your web pages
If Google can view your web pages
How people interacts with your website
What information Google records about your site
8.) When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?
How long the content on the page is
If you mention keywords over 50 times in a short piece of content
Unique, engaging, relevant content
Where you are in the world when adding content to your site
9.) When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?
They are hidden messages that have no bearing on search engines
They are the on-page content that appears on your homepage, telling search engines what you do
They are automatically generated and help websites rank within search engines
They are embedded messages that help the search engine determine what’s on the page
10.) Gaining Backlinks To Your Website Is A Great Way To Improve The SEO Performance. What Best Practice Will Encourage People To Link Back To Your Site?
Pay people to link back to your site
Write some great content they will find useful
Ensure your staff link back to your site
Link to them first, regardless of whether they have anything interesting on their site
Reach out to potential customers actively looking for your product or service
Create different types of ad formats to show to potential customers
Target people based on their interests and habits
SEM is a lot cheaper than any other advertising medium
12.) When Advertising On Search Engines, If You Bid The Same As Your Competitor, Having A Higher Quality Score Will Mean You Appear Where In Comparison?
On the next page after them
13. What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?
Drive more traffic to your website
Target more people in different areas of the world
Ensure people see relevant ads that relate to their search query
Stop using negative keywords
14. If You Want To Track A Completed Order In Your Website, What Would Be A Proper Place To Add The Conversion Tracking Code?
Order confirmation page
Order form page
Contact us page
Reach more people locally, on social media or on mobile
15. Local Directories Are A Great Tool For Getting Noticed Locally Online. What Would Be The First Step In Using A Directory?
Create a listing
Create an ad
Post a link
16. Fill The Blank: When It Comes To Promoting A Business Locally, Search Engines Can _______________ Your Business In The Search Results Page If The User Is Near Your Location.
17. Why Is Social Media A Great Tool For Your Business To Build Trust And Engagement With Your Audience?
You can share offers and discounts exclusively to your following
You can share blogs from other businesses to cover more than what you do
You can share honest reviews about your product or service
You can connect with customers at any time of the day
18. When Looking To Promote A Business On Social Media, What Is A Good Way To Grow Your Social Media Following Or Engagement Quickly?
Pay for followers
Follow all of your competitors’ followers
The visitor’s time navigating your sitev
The visitor’s experience on your site
The visitor’s general time on your site
The vistior’s purpose when on your site
20. Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?
Optimised for different devices
Full of relevant information
21. How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?
Reach more customers with advertising
The amount of links contained in the email
The number of images in your email
The opportunity for customers to opt-out
The subject line of the email
23. When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called…
Search Engine Optimisation
Display advertising is cheaper than search advertising
Appearing on relevant websites offering advertising space
Ads can appear at the top of search engine results pages
Display ads are more likely to be clicked on
Target users, based on the specific actions they take on your site
Target people, based on their likes and interests
Appear higher within the search results
Target people before they come to your website
26. When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing?
Shooting as much as you can and culling it later
Finding editing software
Finding equipment to use
Planning your content
Make the content really interesting
Give detailed descriptions of its content
Clearly brand your videos
Include calls to action within the videos
Track and measure web traffic
28. When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Dimension?
The device users access the site with
The time a user spends on the site
The browser a user uses to visit the site
The geographical location of the user
29. In The World Of Analytics, The Time The User Spent On Your Site Is Considered Which Type Of Data?
What websites users visit after leaving your website
How you currently rank in search engines
How people interact with your website
How people interact with your competitors’ websites
Vast quantities of data will take a long time to process
Large amounts of data are harder to store online
The right information, at the right time, is more valuable
Spreadsheets have a limit on the amount of information they can store
It can help you make informed decisions and improve online performance
Digital data is always 100% accurate
Digital data allows you to save money on offline analytics
Using digital data allows you to automatically reach more customers
Sell products or services online
34. When Building Your Online Product Store, To Make It As Effective As Possible You Should Look To Optimise The Performance By Using Images In What Kind Of Way?
Use images direct from the internet to ensure accurate file size
Use images direct from the original manufacturer
Ensure images are of a high quality
Use detailed descriptions instead of images to help search engines
The ability to track shipping
Automated complaints process system
36. If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is?
37. Fill In The Blank: When You Are Considering The Layout Of The Product Pages, It Is Important To Put Them In ________ Order?
a constantly changing
Take a business global
38. Fill In The Blank: When Considering Expanding A Business Internationally, The Best Place To Start Is To__________?
use online tools to help you understand where there’s a strong demand for your products
move the whole business to that country
replicate your current business in as many countries as possible
buy new domains for the country
39. Fill The Blanks: When Advertising Internationally, You Should Make Your Business ______ To The New Market, Consider The ___________ And Any Possible ___________ Implications.
accessible | supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal
Treat all social media channels the same
Use popular phrases and memes for that area
Analyse platforms popular in that area
Not advertise at all, as other countries don’t like social advertising
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Google Digital Garage Exam Answers Completed
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