Google Digital Garage Exam Answers – Fundamentals of Digital Marketing

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No. Of Modules – 26
No. Of Questions – 115
Score Required – 100%

Google Digital Garage Exam Answers 2022

Module: 1/26 – The online opportunity

Google Digital Garage AnswersCheck Your Knowledge – Module 1 (Skippable)

A. Intro to the Digital Garage 

Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of?

Finding lots of new customers – everyone’s online these days

Selling your products or services straight from your website or app

Delivering targeted advertising to customers

Saving money on your heating bills

Learning more about what your customers love

Using analytics to power your online sales

B. Your digital opportunity 

Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

He’d be more visible to customers

He can target ads at local customers

It’s easier to communicate with customers

Less need for customer conversations

More insights into customers’ online behaviour

He can modernise his company logo

Google Digital Garage Exam Answers Module 1 ( Unskippable)

1. The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses

Small business owners

International businesses

Local businesses

2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers

Creating a business listing in online local directories

Increasing print and billboard advertising

Building a team of digital advertising experts

3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails

Listening to an audio file that auto plays whenever someone visits your site

Browsing your product pages and reviewing the Frequently Asked Questions page

Reading the terms and conditions for your products on your site

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4. What is a key benefit of having an online presence for a business?

The ability to sell products directly to customers through social media

Being visible when people search for a business like yours

Sending users emails to update them on new products

Being able to offer new customers promotional discounts

You may also like Google Digital Garage All Modules

Module: 2/26 – Your first steps in online success

Google Digital Garage AnswersCheck Your Knowledge – Module 2 (Skippable)

A. Your Online Goals  

Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?

Attract new customers

Gather customer feedback

Source new hair colouring products

Advertise extended opening hours

B. Building Your Online Presence  

Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

Gather customer feedback – Email Survey

Tell customers about the extended opening hours – Social Media Page

Show customers Hamish’s latest hair looks – An online gallery

Help local customers find the new salon – A Map

C. Marketing Your Online Presence 

Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

Buy ad space on a search results page

Bid for keywords to display your content in search engines

Tag keywords within your website content

Optimise your website’s design

D. Analyse and adapt  

Despite his digital presence, the number of hits on Hamish’s website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

Show which pages of a website are most popular – Yes

Log which items of the website are clicked on – Yes

List which parts of the website a user doesn’t like – No

Identify where in the world visitors are logging on from – Yes

Google Digital Garage Exam Answers Module 2 ( Unskippable)

5. Which tool helps you measure the success of your website?

Keyword Planner

Ad Gallery

Ad Preview Tool


6. Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes

The same content works across online and offline platforms

Use analytics to make informed decisions

Use analytics to track your customers across the Internet

7. Which term best describes the business activity that occurs when website visitors buy products or services from you online?


Display advertising

Search engine marketing

Pay per click

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8. Which of the following statements is true when marketing your business online?

You need a website to show up in search results

You’ll reach a similar client base to the one you have in the real world

You’ll be seen by the same volume of customers whether you use search advertising or not

Social media is a great way to engage your audience

Module: 3/26 – Build your web presence

Google Digital Garage AnswersCheck Your Knowledge – Module 3 (Skippable)

A. Choosing your online presence  

Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence.
What do you think Addie should set up first: 

A social media profile

A mobile app?

B. How websites work?  

Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?

An IP address is made up of a string of numbers that can be located by any device connected to the internet – True

A browser figures out where online content is hosted and displays it to the user – True

Every website is hosted on a server – True

When users navigate to a website it is known as ‘hosting’ – False

C. Key website ingredients  

Addie owns the Knead to Know Bakery and has decided to open a website.
But first she needs to choose a domain name.
Take a look at her ideas and select the best domain name by crossing off the rest.

D. Websites and your business goals  

Addie is drafting a description for the About Us page of her bakery website.
Which do you think works best?

Love cake? So do we. Here at knead to know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.

E. Make your website easy to use  

Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website?

Side menu

About Us information

Bakery logo leading to homepage

Search field

F. Website design do’s and don’ts 

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.
Different elements will cause the page to take longer to load, so she needs to get the right mix for the site.
Can you put the following elements in order from the ones with the longest load time to the shortest?

2 minute HD advertising video for the bakery

Large high res, full screen background image

20 second explainer animation

Low res compressed thumbnail image

Twitter button that links out to twitter page

Text descriptions

Google Digital Garage Exam Answers Module 3 ( Unskippable)

9. Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app

Building a new website requires a large budget

Mobile apps enable your customers to purchase your products without being on your website

All businesses must have a website to sell products

10. What is a web server?

The customer service representative you can call when you have questions about your website

The answer you get when you search a term on the web

A computer connected to the Internet with software that allows it to host all the components of your website

The device that determines the speed of your mobile connection

11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.


Return link

Menu bar


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12. Which of the following is something you’ll probably want to exclude from your website?


A lot of deep scientific information and detailed statistics

Special offers

Certifications to show you’re qualified to provide a service

13. Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you

A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

An icon button that takes the customer to your social media accounts

A hotline phone number that helps users complete their purchases

14. What should you consider when developing your website content?

What your customers are looking for

Your latest promotions and discounts

Your brand values

Whether the content will go viral or not

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Module: 4/26 – Plan your online business strategy

Google Digital Garage AnswersCheck Your Knowledge – Module 4 (Skippable)

A. The benefits of an online strategy 

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.

What should his first step be? – Define business goals

What should his second step be? – Write a mission statement

What should his third step be? – Identify his USP

B. Taking a business online 

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?

He should focus on duplicating his successful offline marketing efforts to an online audience – False

He should sell at a cheaper price on the website to attract more customers – False

He should identify his various online and offline audiences, and how best to engage them – True

He should consider paid online advertising as the sole means of promoting his business online – False

C. Understanding customer behaviour 

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

Website layout

Instagram account

Instructor’s Blog

Email marketing

D. How to stand out from the competition 

Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?

Hire a financial planner

Identify a USP

Ship to new countries

Build a SWOT analysis

Distribute feedback forms to suppliers

Review competitor websites

E. Using goals to improve business performance 

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

Ensure 80% of clients use the gym’s online system to book personal training appointments

Increase how much money customers spend in the gym’s juice bar

A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’

Ensure 90% of new gym members book an induction session within the first two weeks of joining

Google Digital Garage Exam Answers Module 4 ( Unskippable)

15. What is the first step in creating an online business strategy?

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

16. What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

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17. Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

It gives businesses an opportunity to collect more data from potential customers

You may also like: Google Ads Search Certification Answers 

18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels

19. What type of information can KPIs provide?

Audience segmentation

Long-term projections

Financial viability

Board decisions

Google Digital Garage AnswersCheck Your Knowledge – Module 5 (Skippable)

A. Search engine basics 

Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?

Customers can locate Seth’s products and services when they search for them online

Search engines can help to get the word out locally about Seth’s new business

Search engines can help Seth to target customers who are already looking for his business

Customers will see advertisements for Seth’s business whenever they use a search engine

B. How search engines work 

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

Point out unique aspects of his business

Write a blog to sing the praises of his Peruvian beans

Make sure his shop appears on Google maps

Paste in a product description of his Peruvian beans that he found on another website

Try to get other coffee-enthusiasts to review his business/website

C. How search engines see the web 

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results.
What are a few things he could pay attention to in order to achieve this?

Image file names

Page titles

Key words in the content

Keyword meta tags

D. Organic search explained 

3rd Picture

E. Paid search explained 

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

Seth’s adverts are shown to people who are already interested in his type of business. – True

Seth will only be charged for advertising when his ad appears in the search results. – False

The paid search results are given a more prominent position on the search results page. – True

Seth will be charged for advertising only when someone clicks on his ad. – True

F. Google search console 

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
How can Google Search Console help Seth with this?

It can help show whether he’s using proper keywords in his content

It can recommend better page titles for Seth to use

It can recommend content that will drive more traffic to his site

Also checkout new updated Google ads display certification exam answers

Google Digital Garage Exam Answers Module 5 ( Unskippable)

20. Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there

People who search are actively looking for information, products or services

Search engines are a big trend these days

Search engines guarantee new customers

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21. What technology do search engines use to ‘crawl’ websites?





22. Which of the following can help a search engine understand what your page is about?

The date it was published

The number of images used

The total number of words

The title tag

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23. Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results

The search results page

Business directories

Display advertising networks

24. Which of these is an important factor in the paid search auction system?

How famous your brand name is

How cool your logo is

How long your business has been around

How relevant your ads are

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25. Which of these can Google Search Console help you to do?

It helps you increase your social media following

It helps you optimise your Google My Business listing

It helps you understand which keywords people are searching for on Google

It helps you run A/B tests on your home page

Google Digital Garage AnswersCheck Your Knowledge – Module 6 (Skippable)

A. Intro to search engine optimization (SEO)  

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online.  Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? 

3rd Picture

B. The importance of an SEO plan  

Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it? 

Do keyword research 

See where I appear in search results for specific keywords 

Look for gaps in my SEO performance 

Review results and adjust plan 

C. The SEO process  

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.  Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.  Which advice should he not take? 

Contract an agency offering top organic search positions

Don’t change your keywords as it confuses search engines

Stay up to date with search engine changes

Read about the trends in your industry and use them to create content for your page

Get opinions from your customers on what might be missing from your site

D. How to choose keywords  

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords? 

Buy organic potatoes from a family farm

E. Setting realistic SEO goals  

Eric has been selling fruit and veg online for a while.  He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.  What information will analytics give him? 

Where website visitors are located

Which website visitors turn into paying customers

What content visitors interact with

Whether customers enjoy the fruit and veg they buy

Google Digital Garage Exam Answers Module 6 ( Unskippable)

26. Which of the following factors should you consider when optimising your website for search engines?

Colour scheme

Recycled content

Inspiring business name

Site popularity

27. What should be the first step of a structured SEO plan?

Identifying your ad budget

Buying an analytics software

Setting up your presence on social media sites

Keyword research

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28. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following

Bid value

Domain authority

Average number of visitors to the company’s website

29. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords

Long-tail keywords

High-relevance keywords

Top-tail keywords

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30. Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows

Increasing how many relevant people visit your website

Showing your website to as many people as possible

Being in first place in SERP for any keyword

Module: 7/26 – Make search work for you

Google Digital Garage AnswersCheck Your Knowledge – Module 7 (Skippable)

A. Making your web pages search friendly

Eric Blake sells the produce from his farm online.
He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy.
Can you help Eric choose a suitable title and meta description?

Click to select title – Blake’s Produce: Fresh Fruit and Vegetables

Click to select meta description – Fresh fruit and vegetables grown locally and delivered straight to your door

B. How other websites can work for you

Eric is working on his website, which sells produce from his farm.

He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic.
Which of these ideas will help improve his search visibility?

Write recipes that use vegetables that he sells

Get lots of likes or followers on social media

Encourage others to write about his website

Add lots of links to the website

C. Cross borders with SEO

Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well.

Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing?
Select the things Eric should avoid then select Submit to remove them.

Separating out each language into different pages

Having different languages on the same page

Adding language annotations to his webpage

Using automated services to translate content

Google Digital Garage Exam Answers Module 7 ( Unskippable)

31. Which of the following page titles would be most suitable for a website page describing a store’s return policy?

How to Send Stuff Back

[Company Name’s] Return Policy

Return Policy

Company Policies

32. Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you

Send them emails until they link to you

Building relationships with similar sites

Use as many relevant keywords on the page you’d like them to link to

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You may also like: Google Shopping Ads Certification Exam Answers

33. When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

Time and dates written in the local format

Exchange rate information

Free giveaways for local customers

Module: 8/26 – Make search work for you

Google Digital Garage AnswersCheck Your Knowledge – Module 8 (Skippable)

A. Introduction to search engine marketing (SEM)

Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website. Where will her website appear if she uses search engine marketing?

1st Picture

B. The SEM auction

Michelle has created some adverts to promote her wedding photography business in Cardiff. She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

Cardiff wedding photographer – 25% discount

Cardiff wedding photographer

Discount wedding


C. What makes a good keyword

To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Cross off the keywords which she shouldn’t use.

Wedding photography Cardiff

Cardiff weddings

Wedding photography business based in Cardiff

D. Make your ads stand out

Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

Which of these text statements would work best as an ad?

Cardiff wedding photography. Get 25% off your first order. Make your reservation now.

Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!

Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Google Digital Garage Exam Answers Module 8 (Unskippable)

34. Search engine marketing can also be called what?

Pay-per-click advertising

Organic advertising

Search box marketing

One-click advertising

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35. In an SEM auction, your Quality Score is based on which aspect of your ad?





36. Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.





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37. What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link

Module: 9/26 – Improve your search campaigns

Google Digital Garage AnswersCheck Your Knowledge – Module 9 (Skippable)

A. Achieve relevance with good structure

Anna is a commercial photographer.
She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.
Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

Bridal party photos

Candid wedding photos

Baby photoshoot

Newborn baby photography

Professional website photos

B. Get the most from your keywords

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site.

She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.
Which of the following keywords are the negative keywords?




Family photo


C. Fine-tune with keyword match types

Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Put the keywords in order of the broadest to the most restrictive.

Photography, portraits

Portrait photography studio

Movie themed portrait photography

Film themed portrait photography, low cost

D. How to know what’s working and what isn’t 

Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?


Enquiry page

Enquiry confirmation page Newsletter sign-up page

Google Digital Garage Exam Answers Module 9 ( Unskippable)

38. Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases

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39. When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly

40. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match

41. What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors

Click here for answers

Module: 10/26 – Get noticed locally

Google Digital Garage AnswersCheck Your Knowledge – Module 10 (Skippable)

1st Picture

B. The power of local directories
Jim owns a local bike shop and wants to be noticed more by the people in his town.
He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business.
Help Jim create his listing by choosing the minimum information he should add.

Jim’s Bikes

10 Bird Way, Cowseld, West Sussex, RH11 5XN

Phone number 01269 559632

Open 9–5 Mon–Sat

Image of a bike

Google Digital Garage Exam Answers Module 10 ( Unskippable)

42. How can you improve a business’s visibility to people located near you geographically?

Translate your website into at least two more languages

Offer free phone support during business hours

Ensure you have good analytics on your website

Make sure your phone number, address and business hours are easy to find

43. Which of the following is an example of a local search?

“bike shop near me”

“bike shop in UK”

“local bicycle shop”

“bike shops”

44. Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns

Increased likelihood of being discovered through search engines

More mentions on social media platforms

Guaranteed sales to local customers

Click here for answers

45. Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers

Business name, business address, telephone numbers

Website, telephone numbers, email address

Business name, email address, website

Module: 11/26 – Help people nearby find you online

Google Digital Garage AnswersCheck Your Knowledge – Module 11 (Skippable)

A. Using digital to advertise locally

Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively?

Show ads to people within 10 miles of her shop

Display the ad during the shop’s opening hours

Tailor her ads for people who live locally

Hand out flyers and business cards to local shops

B. Reaching locals on their mobiles

Esmeralda runs a local bike shop.
She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.
She has a couple of ideas how to use the app to engage her customers.
Can you remove the ideas that do not need GPS?

Send sales alerts when customers are near the shop

Notify people of promotional events like a free tune-up

Direct customers to Esmeralda’s shop

Send personalised coupons to repeat customers

Let customers schedule appointments for repairs

C. SEO for local businesses

Esmeralda owns a bike shop and wants to make her website interesting for local customers.
She’s currently planning blog content that will help her show up on searches for local shops.
She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with?

2nd Picture

Google Digital Garage Exam Answers Module 11 ( Unskippable)

46. Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is

47. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective

Click here for answers

48. Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website

Module: 12/26 – Help people nearby find you online

Google Digital Garage AnswersCheck Your Knowledge – Module 12 (Skippable)

A. Social media basics

Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?

Start a conversation with your followers

Comment on all of your followers’ personal posts

Delete all negative comments

Post regularly

Name and shame competitors

B. The right social media sites for you

Lily has drafted a number of different posts for her social media accounts. Can you match the post to the best social network for each of the following scenarios?

Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details – Linkedin

Loving these recent photos of the new range by my fantastic photographer friend Rae – Instagram

So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? – Facebook

C. Setting your goals for social media 

Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious. Which of Lily’s business goals can she achieve with social media?

Raise the profile of the business

Keep expenditure within the stated budgets

Attract new customers and grow the customer base

Control the flow of stock

Discuss new products with customers

D. Getting on social media

Lily is setting up a Twitter profile for her business. She’s put together a list of the key things she’ll need to get her profile up and running. Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?

A business email account

Annual membership fee

A company logo or photo

Business description and contact details

Number of employees in the business

Google Digital Garage Exam Answers Module 12 ( Unskippable)

49. Which of the following can businesses achieve by using social media?

Attract new audiences

Build a good reputation with customers

Meet sales goals

Increase traffic to their website

Click here for Answers

50. Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation

The most expected engagement

A relevant audience

The most users

51. Which of the following is an example of a social media goal?

Acquire genuine reviews on products

Drive more traffic to your store

Develop one-way communication with customers

Mimic your competition’s approach

Click here for answers

52. Which details should you look to include on a business profile page on social media?

Details about the CEO

Link to a local listing site you’re on

Description of the business

Cost of products and services

Module: 13/26 – Deep dive into social media

Google Digital Garage AnswersCheck Your Knowledge – Module 13 (Skippable)

A. Your long-term social media plan

Lily runs a vintage clothing shop and wants to engage more with her customers online.
She currently posts to two social media networks but wants to develop a full social media strategy.
Review the possible options. Can you place them into the right order, starting with what Lily should do first?

Create a social media plan

Set up accounts on appropriate social media sites

Sign up to a social media management tool

Create a list of posts to be automatically posted in the coming weeks 

B. Advertising on social media 

Lily has decided to use some of her social media budget for targeted Facebook adverts. She’s keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?

Users who have posted about buying vintage clothes

Users who have ‘liked’ vintage clothing

Users who live within 20 miles of Lily’s shop

Users who live in countries that she’d be happy to mail her products to

C. Measuring success in social media

Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question. Can you help her by crossing off the things that analytics won’t be able to help her with?

Tell Lily how many visitors interact with her website

Show Lily how visitors found the site

Schedule content to be posted automatically at specified times

Send custom posts to specific visitors

D. Avoiding social media pitfalls

Lily sees a negative post on Twitter about her vintage clothing business:
“Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”
How do you think she should respond?

“So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.”

“@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”

“@sophie112 That’s a shame, sometimes the zips just break.”

Google Digital Garage Exam Answers Module 13 ( Unskippable)

53. A robust social media plan includes which of the following?

A list of content that mimics competitor content

All of your online business goals

A long-term schedule identifying when to post content

A list of friends who can post on the accounts

54. What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns

Ask people to share your content to their networks

Use paid promotion to reach new audiences

Put links to your social on your website

Click here for answers

55. What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing

56. Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics

Module: 14/26 – Discover the possibilities of mobile

Google Digital Garage AnswersCheck Your Knowledge – Module 14 (Skippable)

A. The evolution of mobile devices

Phil runs a local plumbing business. He has a website but it isn’t mobile-optimised.
He’s deciding whether to make his site responsive or create a customised app.
Help him to decide which route to take first.

2nd Picture

B. Understanding mobile web and mobile apps 

Now that Phil has decided on a responsive website, he needs to select a great design. Have a look at these website layouts. Which do you think is best suited for mobile?

Website A

C. Understanding mobile apps

Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers.
It’s important to select the right approach when making an app.
Which of the following routes would you not recommend to Phil?

A professional app developer

An online self-service tool

Repurpose an existing app

Make the app himself

Google Digital Garage Exam Answers Module 14 ( Unskippable)

57. When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme

Optimise your site

Create a mobile app

Shorten your website content

Click here for answers

58. What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster

59. When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content

Click here for Answers

60. What can a business use to send messages to users who have already downloaded their app?

Text messages

Pull notifications

Push notifications

Email notifications

Module: 15/26 – Make mobile work for you

Google Digital Garage AnswersCheck Your Knowledge – Module 15 (Skippable)

A. Introduction for advertising on mobile 

Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?

Leaky tap

Blocked sink

How to fix a burst pipe in your bathroom

Local plumber

Pressure has failed in boiler, how can I fix it myself?

Ubend fix

Why is my dishwasher making a gurgling sound?

B. Search campaigns for mobile 

Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?

Google Keyword Planner

Google Analytics


C. Display campaigns for mobile

Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?

2nd Picture

D. Social media campaigns for mobile

After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience. Which parameters should he use to decide who to target?

Age, interests, location

Internet speed, age, interests, hair colour, location, job title

Marital status, gender, interests, age

E. Video for mobile

Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?


Google Digital Garage Exam Answers 2022 (61-115)

Google Digital Garage Quiz Answers, Google Digital Garage Quiz Answers 2022
Google Digital Garage Exam Answers, Google Digital Garage Answers 2022

Google Digital Garage Exam Answers Module 15 ( Unskippable)

61. When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords

Click here for answers

62. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

63. Which of the following can be used to target an audience when using some social media ads?

People’s names

People’s address

People’s pet names

People’s relationship status

64. When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number

Click here for answers

Module: 16/26 – Get started with content marketing

Google Digital Garage AnswersCheck Your Knowledge – Module 16 (Skippable)

A. Intro to content marketing  

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

Could it help her find cheaper suppliers? – False

Could it help her develop a stronger brand identity? – True

Could it help her understand her customers’ shopping preferences? – False

Could it help her connect with the right audience? – True

B. Get to know your online customers

Find out who his audience is

Segment his audience into groups

Create specific content targeted to these audience profiles

Publish the content and promote it to his audience

C. Choosing the right format for your content

Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?

List of the top 10 sports equipment outlets/shops

A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes

10% discount vouchers for all new customers

A blog about the store’s recycling scheme for old trainers

D. Writing for online audiences 

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

Focus on your target audience

Only write about the products or services you offer

Be consistent in your writing style and tone of voice

Add the hook to the end of your blog post

The longer the post, the better

E. Help your content be seen 

Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?

The Perfect Order is as under

Consider all the channels available

Decide what content to create, and when, based on the target audience

Create content

Publish content

Promote content

F. Measuring your success in content marketing

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

How long users spend on each blog post

Which websites are referring traffic to her blog

The number of new subscribers to her email marketing list

How many people click the “Buy Now” CTA at the end of each blog post

Google Digital Garage Exam Answers Module 16 ( Unskippable)

65. Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service

66. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels


Audience segmentation

Group dynamics

Click here for Answers

67. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.





68. Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

Certain blogging platforms have a limit on the word count you can publish

Online readers only like to engage with long-form pieces of content

Online audiences are typically younger, so the language used needs to reflect this

Click here for answers

69. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar

Designing illustrations to support content

Segmenting your audience

Identifying social media influencers

70. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

Page views

Referral traffic

Unique page views

Module: 17/26 – Connect through email

Google Digital Garage AnswersCheck Your Knowledge – Module 17 (Skippable)

A. Email marketing basics 

Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?

It’s a good way of keeping customers informed about products

It helps customers talk to each other via email

It will let me send info about dog-related products to customers who have dogs

It lets customers email me if they have problems or questions

B. Your email marketing options

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

They make it easier for customers to sign up to receive marketing emails

They can help you create a customer database

They write marketing emails for you

They make it straightforward to send out personalised emails

C. Crafting great marketing emails

Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she select to use in the subject line of the email?

Hi John, do you have a new puppy?

Save ££££s on PUPPY FOOD!!!!

MEGASALE on food for PUPZ!

D. Managing successful email campaigns

Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?

Open rates

Clickthrough rates

Weekly sales

Trash rates

E. Measuring success in email marketing 

Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric?

The reason for the rate being higher or lower is not known

The less people that open the email, the lower the rate

It doesn’t track the number of bounces 

Google Digital Garage Exam Answers Module 17 ( Unskippable)

71. Which of the following will you need to start an email marketing programme?

A collection of email templates

A ‘Contact Us’ form

A way to collect people’s email addresses

A set budget

Click here for answers

72. Which of the following is a common feature of email marketing platforms?

Personalised, custom templates

A free list of email addresses you can target

A feature allowing users to unsubscribe from your emails

Automation of your search ad campaigns

73. Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Send the same generic and simple message to your entire contact database

Include enough content in the email so there is no need for them to click away to read further elsewhere

Only include a call-to-action on the landing page you’re linking to in the email

Click here for Answers

74. If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website

Change the colour of the buttons inside your email

Send your emails to more contacts

Adjust the subject line of your email

75. Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing

There’s no need for analytics when it comes to email marketing

You need to include personal contact details

You can use any imagery, despite copyright

Click here for answers

Module: 18/26 – Advertise on other websites

Google Digital Garage AnswersCheck Your Knowledge – Module 18 (Skippable)

A. What is display advertising? 

Colin has been running a film review website for his podcasts for the past two years. He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners. Who do you think Colin should contact?

A forum for movie fans

Film production agency

An offline business directory

A network that matches businesses with ad space to sell

B. Search advertising vs. display advertising 

To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

Home movie watchers – Create a search ad with keywords based on Colin’s film reviews

Cinema-goers – Place a display ad on a cinema listings site

C. The ins and outs of display advertising 

Colin’s favourite director has launched a new film. Colin has written a review and wants to use it to bring in visitors with a digital campaign. Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?

Filmography page of the director

His friend’s culinary blog

Cinema listings

Local news website

Google Digital Garage Exam Answers Module 18 ( Unskippable)

76. If you own a film blog, which type of customer can you expect to reach with display advertising?

People who use ad-blockers and are interested in your subject

People who haven’t read your blog before but are interested in your subject

Only people who have read your blog previously

Only people interested in films and movies

77. Fill in the blank: The ads on search engines are usually made up of ________.





Click here for Answers

Google Digital Garage Exam Answers
Google Digital Garage Exam Answers, Google Digital Garage Final Exam Answers 2022

78. When using search engine marketing, where can your ads appear?

Only on search engines

Only on websites

On search engines and websites

On websites and social media

79. When setting up display advertising campaigns, who can you target?

People with specific names

People who speak different languages

People who already own specific products

People with a specific address

Click here for answers

Module: 19/26 – Deep dive into display advertising

Google Digital Garage AnswersCheck Your Knowledge – Module 19 (Skippable)

A. Making display ads meet your goals

Text-based ad

Video ad

Image and text ad

B. Understanding ad networks

Tweet the video link to his friends

Email website owners to ask if they will feature his video

Use an ad network such as Google Display Network

Share the video on his Facebook page

C. How retargeting works 

Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

People who visit his site

People who search for TV-related podcasts

People who have started (but not finished) the subscription process

People who download his e-catalogue

Commentators on film forums

Google Digital Garage Exam Answers Module 19 ( Unskippable)

80. In what way can display advertising be effective?

It guarantees more visitors to your site

It guarantees increased sales

It drives traffic to your website

It improves your ranking in search engines

81. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad

The cost of each ad you publish

The cost of creating the ad

A prediction of sales you can make from your ad

82. Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page

The network provides data on the click-through-rate

The network provides names of the people who click your ad

The network will continue to show your ad for 7 days once your budget has expired

Click here for answers

83. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up

Redesigning your website

Creating a Facebook page for your business

Retargeting with a display ad that has a discount coupon

84. What is the first step of display retargeting?

Sourcing keywords

Defining your audience

Writing content

Setting a call to action

Module: 20/26 – Make the most of video

Google Digital Garage AnswersCheck Your Knowledge – Module 20 (Skippable)

A. The rise of online video

Justin is a passionate cook. He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video?

Upload cooking videos to YouTube

Advertise on other videos to promote his recipes

Add video to his own website

Advertise on online games

Buy a TV commercial slot

Share video on his social media pages

B. How video fits into your online strategy

Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world. Can you help him plan where to put a promo video so it will most effectively reach his target audience?

In an email to his customers

Cookery section of YouTube

Websites selling speciality vegetarian ingredients

Local directory listings

C. Creating video content within your budget 

Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog. Can you help him order his to-do list?

Plan the video release schedule

Storyboard the video content

Decide on a location and source props

Find a video crew and film the videos

Edit then upload the videos

D. Sharing and promoting your videos

Justin is uploading some new videos. What can he do to increase the chance of them being promoted and shared?

Post it on his website as well as other sites

Use a title and keywords that the target audience will use to search

Have a call to action such as a ‘share’ option

Add hashtags to your videos for social networking sites

E. Advertising on video sharing sites

Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which keywords should he choose for the Google Ads programme?

Home cooking

TV chefs

Instructional videos

Cooking videos


TV shows

F. Measuring video performance

Justin is studying his food blog’s analytics. He notices that most people give up on his videos after 60 seconds. He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.

Change his preview image and video title

Update the video description

Keep new videos under 60 seconds

Review the comments to see what viewers have said

Google Digital Garage Exam Answers Module 20 ( Unskippable)

85. When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business’s physical shop on their website

Publishing a how-to video on their website

Producing sale campaign videos

Sharing personal vlogs

Click here for answers

86. What can using video as part of your online presence help you create?

Content that will go viral

A channel to engage with customers

A variety of different brand perceptions

An online following and fanbase

87. Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

An agency, professional crew and equipment

Creativity, lots of experience and a large budget

Creativity, planning and any budget

Creativity, planning and high-quality equipment

Click here for Answers

88. Using videos in email marketing and social media is an effective way to do what?

Increase word of mouth referrals

Engage and grow your audience

Guarantee sales of your product or service

Lower the cost of developing content

89. How can you take advantage of video for your product/services without actually making a video?

This isn’t possible

Advertise on other people’s videos

Use images with a call to action instead

Share other people’s videos

Click here for answers

90. When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider removing the video from the platform

Consider re-shooting your video based on comments

Consider updating your preview images, video titles or descriptions

Consider asking people to watch the whole video in the description

Module: 21/26 – Get started with analytics

Google Digital Garage AnswersCheck Your Knowledge – Module 21 (Skippable)

A. What is web analytics?

Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor’s experience. Take a look at the following terms – do you know what they mean in the web analytics world?

Time spent on site – Metric

Visitor’s device type – Dimension

Visitor’s location – Dimension

Signing up to the newsletter – Conversion

B. Making web analytics work for you

Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse. Linda gets some advice from her friends. Whose advice should she take?

“Stop sending newsletters as people aren’t reading them”

“Review the content of the newsletters to check they’re suitable”

“Check you’re not sending too many newsletters”

“Send more newsletters reminding customers to book a room”

C. Tracking specific goals with web analytics

Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website.
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

Number of visits to the site per month

Number of site pages users explore on average

Amount of time visitors spend on the site

Number of people clicking on the links in her newsletters

Percentage of orders made on smartphones and tablets

Google Digital Garage Exam Answers Module 21 ( Unskippable)

91. Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic

How many mentions or likes you get on social media

How well your competitor’s ad campaigns are doing

The email addresses of visitors to your landing pages

Click here for Answers

92. Analytics can give you immediate valuable information about which type of customers?

Previous and current customers

Current and future customers

Previous and future customers

Offline and online customers

93. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your ‘How To Find Us’ page

Which day of the week is most popular for bookings

Whether your funny Tweet goes viral

How many people visiting your site book a room with you

Click here for answers

Module: 22/26 – Find success with analytics

Google Digital Garage AnswersCheck Your Knowledge – Module 22 (Skippable)

A. Web analytics and organic search 

Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports?

Which search engines visitors use

How traffic is trending over time

How relevant the content is for keywords

How many visitors are using mobile devices

B. Tools to measure SEM 

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?

Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today! 478 clicks 6% conversion rate

Family friendly guesthouse Lots to do nearby Come and see what we have to offer! 830 clicks 2% conversion rate

Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now 630 clicks 4% conversion rate

C. Breaking down your data for insights

Linda runs a successful guesthouse in the centre of Guildford. She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance. Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?

Devices used

The visitor’s city

The visitor’s country

The number of clicks on a page

Google Digital Garage Exam Answers Module 22 ( Unskippable)

94. Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system

Their location, type of device they’re using and pages visited

Their location, type of device they’re using and contact details

Their interests, when they delete their browser cookies and their location

95. Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine

Tweak the ad’s copy and analyse the results

Hire a professional ad agency

Delete the ad and try again

Click here for Answers

96. Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search



Search Console

Module: 23/26 – Turn data into insights

Google Digital Garage AnswersCheck Your Knowledge – Module 23 (Skippable)

A. Using data to understand audiences 

Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing?

Data can be accessed and analysed in real time

Data helps you make informed decisions

Data allows you to regard every customer as a number, removing the need for personalisation

Digital data reaches more customers

B. Understanding the Data Cycle

Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible. Rearrange the steps below in the correct order to help Jo understand what should happen first.

Identify the goals of the campaign and plan the next actions to take

Collect the relevant data

Check and investigate the findings

Take action to test the hypothesis

C. Creating actionable insights from your data

Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered:

Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.

Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.

Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.

Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

D. Managing numbers using spreadsheets

Cassie has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal. Which graph best shows that the open rate of her emails has decreased over time?

2nd Graph

E. Presenting data effectively 

Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. Anya has created the following four graphics to illustrate the growth demand. Which graphic would be the clearest and make the most impact on the investors?

Image of a table of figures

Image of bar graph

Image of pie chart

Image of a heat map

Google Digital Garage Exam Answers Module 23 ( Unskippable)

97. Which type of data relates to a metric that can be represented with a number?





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98. What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities

It helps you evaluate your competition

It provides information about what users like about your website

It presents collected data in a visually appealing way

99. Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.





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100. Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly

Data can only be accessed when all users are online

Valuable customer and market insights can be delivered quickly

Spreadsheets are the only way to collect data and extrapolate results

101. If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Bar chart

Pie chart


Heat map

Click here for answers

Module: 24/26 – Build your online shop

Google Digital Garage AnswersCheck Your Knowledge – Module 24 (Skippable)

A. Using e-commerce to sell

Jo owns a furniture shop, and she’s just started using the internet to boost sales. She has some ideas on what to do to sell products on her website. Help Jo decide on one idea and cross off the rest.

Publish her inventory on a third party site

A forum to get feedback on her services

Use a money transfer provider to take customer payments online

B. Taking payments and manage orders 

Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores?

Order management via a backend system – Yes

Customer reviews pane – Yes

Products browser – Yes

Over-the-phone payments via a web-based calling system – No

Google Digital Garage Exam Answers Module 24 ( Unskippable)

102. What would be beneficial to include on a product description page?

Previous versions of the product

Links to other suppliers

Reviews of the product

Price comparisons

103. Which of the following is an advantage of e-commerce?

More relaxed checkout procedure

Low operational costs

Minimal interaction required with the customer

Segmentation of audiences

104. To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors

It provides a backend system with order management

It provides a quicker checkout process than a physical store

It allows you to feature more sales and discounts than a physical store

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105. What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing

Third-party payment processing

External payment processing

Internal payment processing

Module: 25/26 – Sell more online

Google Digital Garage AnswersCheck Your Knowledge – Module 25 (Skippable)

A. Creating a smooth e-commerce experience

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

Customers access the shop a lot on mobile – Introduce responsive design

Customers want to find a specific product – Add a search feature

There are lots of website visits but no one is buying the products – Add customer reviews

Repeat customers add products to their cart but are not checking out – Create registration for customer accounts

B. Product promotion and merchandising

Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

Create a ‘Suggested products’ banner

Use analytics to understand who is visiting the site

Add a video tour of the shop

C. Retargeting for e-commerce 

Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers?

Conversion rates

Number of people clicking on each ad type

Comments on her social media profile

How many pages visitors check before they leave the site

Google Digital Garage Exam Answers Module 25 ( Unskippable)

106. Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

A specific product is not selling much compared to your other products

You get a lot of questions about your return policy

People are having trouble using a promo code for a current sale

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107. What is an example of product merchandising?

Running an ad for your products

Adding a way for customers to filter your products

Displaying very specific, featured products on your home page

Cross-selling products in the checkout process

108. Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven’t been on your website yet

Once a user visits your site, the code drops an anonymous browser cookie

Once your customer purchases, you can not turn off the retargeting ad

Retargeting will always drive customers to your site

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Module: 26/26 – Expand internationally

Google Digital Garage AnswersCheck Your Knowledge – Module 26 (Skippable)

A. Introduction to international marketing and export

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin.
What tools can help him choose his new market?

Market insight tools

Search trends by location

Translation services

B. Validating your new market

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?

High search traffic on vintage record terms from Portugal – Google Market Finder

Low competition on search ads in Portugal – Google Keyword Planner

People in Portugal are looking at his website – Google Analytics

C. Being understood abroad

Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks.

Which items on his list relate to localisation?

Adjusting colloqualisms so they make sense in Portuguese

Adding his UK office’s address to the main site

Calculating prices of the products in local currency.

Adjusting humourous product descriptions so they make sense in Portuguese

D. Advertise across borders

Matt’s chosen his market, now it’s time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas?

Advertise on Portuguese music websites

Send English emails to current UK customers

Use search ads driven by translated search terms

Set up a Portuguese fanpage for his store

E. The support systems you will need 

Custom duties and tariffs

Portuguese taxes

Exchange rates

National holidays

Product safety requirements

Insurance cover

F. Helping customers abroad buy your products 

Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website. What things will Matt definitely need to do now he has customers in a new market?

Use an international payment system

Research the Portuguese music scene

Visit Portugal frequently

Use an automated translation service

Learn to speak Portuguese

Check his site from an international point of view

G. Delivering to customers across the globe

Matt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.
Can you cross it out for him?

Research label requirments for international shipping

Set up a few Portuguese social media accounts

Choose an international shipping partner

Set up customer service for international orders

Google Digital Garage Exam Answers Module 26 ( Unskippable)

109. What is the best way to translate the content on your website for a new market?

Google translate

Native speakers

Translation software

Language guide

110. Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Translation software

Keyword planning tools

Interviews with people from that country

A range of search ads in different countries

111. When adapting your website for customers who speak a different language, what should you do?

Have a ‘translate’ button that pulls a translation from an external provider

Translate your content with consideration to particular words and phrases

Translate your content directly, word for word

Localise the name of the business owners

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112. Which of the following is primarily meant to target new customers online?

Email marketing

Print advertising

Retargeting advertising

Search advertising

113. What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language

Open a new office in the capital city

Determine its ability to deliver products and review all tax and legal information

Invest in major ad campaigns to raise brand awareness

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114. When selling to people in different countries, what payment form should you consider using if you aren’t already?

Debit cards

Credit cards

Paypal or Worldpay

Bank transfers

115. Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

What times of the day international shoppers are online

The legal and tax considerations in that market

Which social channels are popular in that market

Which couriers offer the cheapest services for global shipping

Click here for answers

Google Digital Garage – Digital Marketing Final Quiz Exam Answers

If You Don’t Find the Digital Garage Final Quiz Exam Answers You can find all Possible Questions here

Take a business online 

1.) What’s The Biggest Challenge For Most Businesses When Going Online?

Planning a budge

Developing a plan

Optimising a website

Defining a customer base

2.) When Looking To Advertise A New Business Online, What Is One Of The Major Benefits Of Display Ads?

They are seen by everyone

They have higher click-through rate

They can come in many different formats

They don’t cost too much to set up

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3.) Website Hosting Servers Have Their Own Unique IP Address, What Does This Address Consist Of?

Numbers and letters



Letters and symbols

4.) Which Are The First Steps You Should Consider When Constructing An Online Business Strategy?

Understand the target audience

Change your mission statement to match the goals

Create goals and identify a USP

Define and segment your audiences

5.) When Defining A Strategy For Your Business, How Can Competitor Analysis Help You Establish A USP (Or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors’ pricing

It can identify how your offering is different in comparison to your competitors

It can give you deeper insight into the market and their approach

It can reveal which additional regions you could be operating in so that you can grow your business

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If You Don’t Find the Digital Garage Final Quiz Exam Answers You can find all Possible Questions here. Digital Garage Final Quiz Exam Answers

Make it Easy for People to find a business on the web

6.) Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?

Place them well within your text

Make them eye-catching

Put branding on them

Give them descriptive names

7.) Google Search Console “Crawl” Reports Let You Monitor…?

If potential customers can access your web pages

If Google can view your web pages

How people interacts with your website

What information Google records about your site

8.) When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?

How long the content on the page is

If you mention keywords over 50 times in a short piece of content

Unique, engaging, relevant content

Where you are in the world when adding content to your site

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9.) When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?

They are hidden messages that have no bearing on search engines

They are the on-page content that appears on your homepage, telling search engines what you do

They are automatically generated and help websites rank within search engines

They are embedded messages that help the search engine determine what’s on the page

10.) Gaining Backlinks To Your Website Is A Great Way To Improve The SEO Performance. What Best Practice Will Encourage People To Link Back To Your Site?

Pay people to link back to your site

Write some great content they will find useful

Ensure your staff link back to your site

Link to them first, regardless of whether they have anything interesting on their site

11.) Which Of The Following Is A Benefit Of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service

Create different types of ad formats to show to potential customers

Target people based on their interests and habits

SEM is a lot cheaper than any other advertising medium

12.) When Advertising On Search Engines, If You Bid The Same As Your Competitor, Having A Higher Quality Score Will Mean You Appear Where In Comparison?

Alongside them

Below them

On the next page after them

Above them

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13. What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

Drive more traffic to your website

Target more people in different areas of the world

Ensure people see relevant ads that relate to their search query

Stop using negative keywords

14. If You Want To Track A Completed Order In Your Website, What Would Be A Proper Place To Add The Conversion Tracking Code?

Website’s homepage

Order confirmation page

Order form page

Contact us page

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Reach more people locally, on social media or on mobile

15. Local Directories Are A Great Tool For Getting Noticed Locally Online. What Would Be The First Step In Using A Directory?

Research competitors

Create a listing

Create an ad

Post a link

16. Fill The Blank: When It Comes To Promoting A Business Locally, Search Engines Can _______________ Your Business In The Search Results Page If The User Is Near Your Location.





17. Why Is Social Media A Great Tool For Your Business To Build Trust And Engagement With Your Audience?

You can share offers and discounts exclusively to your following

You can share blogs from other businesses to cover more than what you do

You can share honest reviews about your product or service

You can connect with customers at any time of the day

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18. When Looking To Promote A Business On Social Media, What Is A Good Way To Grow Your Social Media Following Or Engagement Quickly?

Paid advertising

Pay for followers

Follow all of your competitors’ followers

Overuse hashtags

19. When It Comes To Mobile, How Would You Define Usability?

The visitor’s time navigating your sitev

The visitor’s experience on your site

The visitor’s general time on your site

The vistior’s purpose when on your site

20. Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?

Optimised for different devices

Visually engaging

Full of relevant information

Text heavy

Click here to get the Answer

21. How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?





Reach more customers with advertising

22. Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?

The amount of links contained in the email

The number of images in your email

The opportunity for customers to opt-out

The subject line of the email

23. When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called…

Search Engine Optimisation

Banner advertising

Display advertising

Webpage advertising

24. Which Of The Following Is A Benefit Of Display Advertising Over Search Advertising?

Display advertising is cheaper than search advertising

Appearing on relevant websites offering advertising space

Ads can appear at the top of search engine results pages

Display ads are more likely to be clicked on

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25. Retargeting Allows You To…

Target users, based on the specific actions they take on your site

Target people, based on their likes and interests

Appear higher within the search results

Target people before they come to your website

26. When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing?

Shooting as much as you can and culling it later

Finding editing software

Finding equipment to use

Planning your content

27. What Can You Do To Help Your Videos Appear In Search Results?

Make the content really interesting

Give detailed descriptions of its content

Clearly brand your videos

Include calls to action within the videos

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Track and measure web traffic

28. When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Dimension?

The device users access the site with

The time a user spends on the site

The browser a user uses to visit the site

The geographical location of the user

29. In The World Of Analytics, The Time The User Spent On Your Site Is Considered Which Type Of Data?





30. How Do You Handle Data In Analytics To Gain Greater Insights Into Our Audience’s Behaviour?





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31. When It Comes To Web Analytics, What Insights Can You Gather Using Analytics Tools?

What websites users visit after leaving your website

How you currently rank in search engines

How people interact with your website

How people interact with your competitors’ websites

32. Why Should You Avoid Focusing On Collecting As Much Data As Possible?

Vast quantities of data will take a long time to process

Large amounts of data are harder to store online

The right information, at the right time, is more valuable

Spreadsheets have a limit on the amount of information they can store

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33. What Is The Benefit Of Using Digital Data?

It can help you make informed decisions and improve online performance

Digital data is always 100% accurate

Digital data allows you to save money on offline analytics

Using digital data allows you to automatically reach more customers

Sell products or services online

34. When Building Your Online Product Store, To Make It As Effective As Possible You Should Look To Optimise The Performance By Using Images In What Kind Of Way?

Use images direct from the internet to ensure accurate file size

Use images direct from the original manufacturer

Ensure images are of a high quality

Use detailed descriptions instead of images to help search engines

Click here to get the Answer

35. Which Of These Is Not A Benefit For Businesses Using Fully Integrated E-Commerce Platforms?

Stock control

Integrated invoicing

The ability to track shipping

Automated complaints process system

36. If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is?

SEM advertising

Social advertising


Email campaigns

37. Fill In The Blank: When You Are Considering The Layout Of The Product Pages, It Is Important To Put Them In ________ Order?



a constantly changing


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Take a business global

38. Fill In The Blank: When Considering Expanding A Business Internationally, The Best Place To Start Is To__________?

use online tools to help you understand where there’s a strong demand for your products

move the whole business to that country

replicate your current business in as many countries as possible

buy new domains for the country

39. Fill The Blanks: When Advertising Internationally, You Should Make Your Business ______ To The New Market, Consider The ___________ And Any Possible ___________ Implications.

accessible | supply chain | legal

affordable | supply chain | language

exciting | customers needs | currency

affordable | customer needs | legal

40. When Looking To Expand Your Business Internationally On Social Media, What Should You Do First?

Treat all social media channels the same

Use popular phrases and memes for that area

Analyse platforms popular in that area

Not advertise at all, as other countries don’t like social advertising

Click here to get the Answer

If You Don’t Find the Digital Garage Final Quiz Exam Answers You can find all Possible Questions here.Digital Garage Final Quiz Exam Answers

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Google Digital Garage Exam Answers Completed

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57 thoughts on “Google Digital Garage Exam Answers – Fundamentals of Digital Marketing”

  1. please update the latest answers of the final quiz . As the questions have been changed

  2. You ought to have a “Table of Content” at the top

    I wasted time on the parts I’ve already passed. Thinking it’s the final exams. Until I scrolled to the end.

    • We Fixed that after the day you commented. Sorry for the late Reply We hope you Like the new Table of Contents that is available on the top and floats on the right side of the screen as you scroll down too

  3. Superb.. Thanks a lot. There was a lot to learn also updates answers matters and it’s truly great experience on this page. Thanks for the help

    • We have experts for solving and they are quick at this and even more productive when we all sit and discuss our answers and solve them. we hope you will find more at RDE-34.

    • We are very happy to hear that you got a lot to learn. To let learn is our motive in this industry for new comers

  4. Please update the final exam question. All module questions are accurate but please check the final exam question once. Please

    • Hello Arsham, Thankx for your valuable comment. We have updated the question you can now access the latest questions.

    • Hello Dina, Google tries to change the exam. We have updated the exam. You can find your Right Answers now.

    • We have updated everything. In case you still don’t find a few of the answers we have provided the final Quiz answers Link in the article at several places. We’re sure you’ll find all answers by visiting there.

    • Hello Sushmita, Google constantly change the exam questions and we have provided the link to all the possible questions of the final exam in between the final quiz Answers. If you can’t find the exam in this you can access that exam and get all the possible questions and their Answers.
      Thanks 🙂

  5. Hello
    I’m Nirjhar from bangladesh
    and i have 2 question about fundamental of digital market
    before starting this course
    1) How i renew my certificate after 1year?
    2) Do i have retake the exam to renew my certificate?
    Please reply

    • Hey Nirjhar,

      Yes, Most of google certificates are valid for 1 year. you have to retake the test to renew the certificate. Even if it doesn’t expire we recommend retaking it in few months because the questions are updated in the final quiz.

      Hope this Helps.
      Team Answerout

    • We’re sorry for being late. All exams were in updation. We’ve updated the Final Exam. We hope it helps. Have a great day.

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