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Course URL – https://app.hubspot.com/academy/8164607/tracks/87/654/3319
Lesson 2 Quiz Answers
1. What is the relationship between templates and pages?
Templates control the style and functionality of pages; the same template can be used to create many different pages.
Templates are the building blocks of pages; the same template can be used to create many different pages.
Templates control the style and functionality of pages; a template can only be used once to create a single page.
2. What are themes in the HubSpot CMS?
Style guides that establish consistency across your web content
Collections of assets that enable a marketer-friendly content editing experience
Tools available for free online through the HubSpot blog
Tools graphics designers use to create graphics
Lesson 3 Quiz Answers
1. What is the Jobs Theory?
The idea that people have jobs in their life that need to be done, and they “hire” the best product or service to do it.
A theory of website design that states that every website needs to have a job to complete for its users.
The concept that products and services fulfill a job based on what the business determines its users need most.
None of the above.
2. What is user experience?
The design of a website or an app
How usable a system is
How a person feels with interacting with a system
The experience someone has interacting with your website
3. True or False? Your users are always changing, so your website shouldn’t be stagnant.
True
False
Lesson 4 Quiz Answers
1. What are the three main characteristics of a good website page?
Well-Designed, Engaging, Optimized
Descriptive, Optimized, High-Converting
Clear, Engaging, Mobile-Friendly
Descriptive, Clear, Well-Designed
2. Fill in the blank. The purpose of a landing page is to _____.
communicate your brand message
spread awareness of your products and services
convert visitors into leads
drive traffic to your blog
Lesson 5 Quiz Answers
1. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
Campaigns tool
SEO tool
Social media tool
A and B
A, B, and C
Lesson 6 Quiz Answers
1. How do search engines rank content?
Relevance > Discovery > Authority
Discovery > Relevance > Authority
Authority > Discovery > Relevance
Discovery > Authority > Relevance
2. True or false? Technical SEO is something to consider for your website, but it’s not a requirement.
True
False
Lesson 7 Quiz Answers
1. What is the difference between website analytics and traffic analytics?
Website analytics are the statistics about the traffic that’s coming to and interacting with your website; traffic analytics is a subset of reporting tools that looks at the engagement data of visitors at the start of your funnel
Website analytics is a subset of reporting options that looks at engagement data throughout your funnel; traffic analytics are the statistics about the traffic that’s coming to and interacting with your website
Website analytics are the facts and statistics about how your content is performing in search engines; traffic analytics describe how visitors are ending up on your website
There is no difference; they are the same thing
2. True or False? Ongoing reporting and continuous optimization are the keys to building a truly successful website.
True
False
Lesson 8 Quiz Answers
1. Choose all that apply. What are the advantages of maintaining an organized CMS?
It makes it easier to find what you need and make changes quickly.
It makes it easier to keep your website up to date and relevant.
It makes it easier to collaborate with your team.
It makes it easier to report on your website performance.
2. True or false? Archiving content and unpublishing content accomplishes the same thing; the two actions are interchangeable
True
False
Lesson 9 Quiz Answers
1. How is information about your website visitors entered into your CRM?
A visitor fills out a form on your website and that data is automatically entered in your CRM.
A visitor lands on a page of your website and the HubSpot tracking code adds their activity to your CRM.
A visitor comes to your homepage and a cookie is dropped in their browser, which enters their data into your CRM.
2. Choose all that apply. Which of these characteristics can you use in smart content?
Country
Contact lifecycle stage
Device type
Workflow enrollment
3. True or False? It is a best practice to use smart content in your blog posts.
True
False
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