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Lesson 2 Quiz Answers
Contents of Article [show]
(A) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
B) A separate strategy outside of your inbound efforts that allows you to send email.
C) A strategy for sending all types of email for your business, including sales emails and administrative emails.
D) None of these.
2 – True or false? Email marketing is about having a conversation with the person you’re sending to.
Lesson 3 Quiz Answers
1 – Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________.
A) at the right test equals success
B) at the right time equals sending
C) at the right term equals successful sending
(D) at the right time equals success
2 – There are three best practices for creating a successful segmentation strategy. One best practice is having a clean and organized database, and another is understanding implicit and explicit data. What is the third?
(A) Collecting the right information
B) Sending at the right time
C) Having buyer personas
D) Segmenting by the buyer’s journey
3 – If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
A) Information gathered by importing contacts
B) Information gathered from a form submission
(C) Information gathered from user behavior
D) Information gathered from live trainings
A) A contact property only lives on a form submission, not in your database.
(B) A contact property stores information about an individual contact.
C) A contact property stores information about an individual company.
D) None of these
Lesson 4 Quiz Answers
A) context and timing
B) content and timing
(C) context and content
D) contacts and timing
2 – True or false? You should send your company’s emails from a generic email address, like [email protected]
A) Consideration, decision, content.
(B) Awareness, consideration, decision.
C) Awareness, decision, action.
D) Awareness, decision, content.
5 – There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
A) The right style and the right placement of your CTA
(B) The right person, which comes down to how you segment your contacts, and the right time
C) The right subject line and the right preview text
D) The right order of emails you send in a nurturing campaign and the right footer information
Lesson 5 Quiz Answers
1 – There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?
A) Create a CTA that will direct people to that goal
B) Create your email send
C) Select a secondary goal for your email send
(D) Optimizing each part of your email to drive the conversions toward that goal.
2 – With subject lines, shorter is better. What is the average character length that will appear on a mobile device?
A) 80-100 characters
B) 60-75 characters
(C) 41-50 characters
D) It doesn’t matter
3 – True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.
4 – To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?
(A) The open and the click
B) The subject line and the CTA
C) The sender name and the preview text
D) The CTA and the type of device of the recipient
5 – When using the Five W’s to help you set goals for your emails, what is the most important question that you ask?
Lesson 6 Quiz Answers
1 – When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
(A) Verifiable permission
B) Email address
C) Email domain
D) Verifiable business name
A) Email you never opted into receive and is a form of spam
(B) Email you technically opted in to receive but don’t really want anymore.
C) Email that comes from merchants.
D) Email that is marked for your junk folder
(A) Sources, permissions, expectations
B) Sources, expectations, delivery rate
C) Sources, clicks, opens
D) Sources, permissions, delivery rate
(A) The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
B) A program to get into people’s inboxes.
C) The measurement of how successful a sender is at not getting lost in the spam folder.
D) The measurement and understanding of spam filters.
Lesson 7 Quiz Answers
A) The brand and the images
B) The brand and the footer used
(C) The brand and the email client and device it’s opened on
D) The brand and the logo at the top
2 – Two of the three steps to creating an outline for your email design are setting a goal and writing and designing the content. What’s the third step?
A) Creating a design that is image focused
(B) Creating a consistent experience
C) Creating a stable experience
D) Creating a top-to-bottom experience
3 – In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
A) Buttons for CTAs
(B) Mobile responsiveness
C) Formatted block text
D) Social links
A) It helps clearly communicate your message and helps you provide a beautiful email
B) It helps clearly communicate your message and helps you design around the CTA
C) It provides a consistent experience and helps you capture more information.
(D) It helps clearly communicate your message and helps you provide a consistent experience.
A) An email client helps you deliver your emails into the inbox.
B) An email client is someone you are engaging with via email.
(C) An email client is a computer program that allows you to access and manage your email.
D) An email client is someone you are advising on how to send better email.
Lesson 8 Quiz Answers
1 – There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third?
(A) Whole email marketing channel metrics
B) Whole inbound strategy metrics
C) There are only two
D) Email marketing strategy metrics
2 – True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
A) The percentage of people who clicked on any asset from your website
B) The percentage of people who opened and left your email
C) The percentage of people who clicked to open your email
(D) The percentage of people who clicked on a link in your email after opening it
(A) The detailed examination of anything complex in order to understand its nature or to determine its essential features
B) The detailed examination of your emails specifically
C) The examination of all your marketing efforts at all times
D) The examination of how well you’re doing analysis
Lesson 9 Quiz Answers
A) Only run them once a month
B) Running multiple tests at the same time
C) Not reviewing the metrics
(D) Ending them too early
(A) A method of comparing two versions of a webpage or app against each other
B) A method only used to compare two versions of an email against each other
C) A method only used to test subject lines in email
D) A method only used by inbound professional to measure the success of all emails
5 – When you and your business decide you are going to run a test what is the one thing you need to have to get started?
A) A system to doing testing with
(B) A purpose for the test
C) An email to test
D) Metrics to review
Lesson 10 Quiz Answers
A) The practice of sending emails based off the other emails they’ve had with your company
(B) The practice of sending automated, targeted emails to your contacts based on the historical interactions they’ve had with your company across channels
C) The practice of sending automated emails based off how a contact came into your database
D) The practice of sending emails regarding behaviors
A) It’s a timely, essential, and targeted approach.
B) It’s an essential, efficient, and targeted approach.
C) It’s a timely, efficient, and personalized approach.
(D) It’s a timely, efficient, and targeted approach.
A) The process of building relationships with the goal of continuing to gain a customer’s business after their initial purchase
B) The process of sending emails to your contacts database
(C) The process of building relationships with your prospects with the goal of earning their business when they’re ready
D) The process of building relationships with only your customers to continue their relationship with you
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