HubSpot Inbound Certification Quiz Answers

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Lesson 3 Quiz Answers

Contents of Article [show]


1 – What is a flywheel?

(A) A wheel that spins without needing a power source.

(B) A machine that stores rotational energy.

(C) A wheel of cheese that attracts flies.

(D) A part of a fly fishing reel used to catch fish.

2 – True or false? The flywheel will replace all funnels in your company.

(A) True

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(B) False

3 – Why is the inbound methodology represented as a circle?

(A) The circle represents the buyer’s journey.

(B) The circle represents the funnel that drives your business.

(C) The circle represents a power source for your company.

(D) The circle represents the flywheel that drives your company’s growth.


Lesson 4 Quiz Answers

1 – What is in the center of Simon Sinek’s Golden Circle?

(A) What

(B) When

(C) How

(D) Why

2 – What is Jobs Theory?

(A) A way of understanding why customers buy your product

(B) A way of hiring the best possible candidates

(C) A way of measuring your company’s sales efforts

(D) A way of training new team members

3 – You’ve used Jobs Theory to conduct research on how customers are buying your products. You’ve discovered that they’re buying for a different reason than you expected. What should you do?

(A) Review the Jobs Theory research you did and look for errors.

(B) Use your findings from Job Theory to change your company’s internal understanding of its purpose.

(C) Interview a few customers and employees and ask them which version they think your company should use.

(D) Do another round of job interviews and see if you get a different result.

Lesson 6 Quiz Answers

1 – What is a buyer persona?

(A) A measurement of how likely a prospective buyer is to buy your products

(B) A specific prospect that your sales team needs to make a sales plan to engage with

(C) A semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses

(D) A demographic description of someone who purchased one of your products within the past six months

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2 – True or false? When creating a buyer persona, you should get input from as many departments as possible.

(A) True

(B) False

3 – When is the work of creating a persona finished?

(A) When the persona exactly matches a certain percentage of new prospects

(B) Never. You should update your personas on an ongoing basis.

(C) When you’ve interviewed at least 15 customers

(D) When it reaches a certain predetermined length

Lesson 7 Quiz Answers

1 – What are the three stages of the buyer’s journey?

(A) Awareness, Consideration, Decision

(B) Awareness, Decision, Evaluation

(C) Consideration, Decision, Evaluation

(D) Activate, Consider, Purchase

2 – What is the definition of the buyer’s journey?

(A) A semi-fictional representation of your ideal customer based on market research and real data about your existing customers

(B) The active research process someone goes through leading up to a purchase

(C) The passive research process that you and your company go through when doing research on your buyer persons

(D) The active research process you go through when deciding on what people to hire for your company

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