HubSpot Marketing Software Quiz Answers

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Lesson 2 Quiz Answers

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1 – True or false? Your CRM database is available to only the marketing team so that contact information is NOT shared between the sales and service teams.

(A) True

(B) False

2 – Which tool exemplifies the all-in-one approach to reporting on your marketing performance?


(B) Campaigns

(C) Custom reports

(D) Contacts

3 – True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.

(A) True

(B) False

4 – If your area of opportunity for growth is to improve your website conversion rate, what would be the best kind of marketing project you could create using Marketing Hub, from the options below?

(A) Form submission nurturing automation project


(B) Blog optimization project

(C) Customer survey feedback campaign

(D) Content offer campaign

Lesson 3 Quiz Answers

1 – Your ___________ is/are the foundation you’ll use to create personalized experiences for your contacts in a scalable way for your business.

(A) contacts database

(B) contacts

(C) marketing automation

(D) content tools

2 – True or false? Your contacts database is built upon the CRM.

(A) True

(B) False

3 – What is the definition of contact management?

(A) A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.

(B) A strategy that focuses on using only marketing software to easily store and source a contact’s information, including their name, contact history, email information, and so much more.

(C) A strategy that focuses on using a software program to easily store and source company information specific to making a deal in the CRM.

(D) A strategy that focuses on dividing marketing and sales to separate contact information and storing that information in a software platform.

Lesson 4 Quiz Answers

1 – Who should assist in identifying and documenting your business’ buyer personas?

(A) Marketing team

(B) Executive team

(C) Services team

(D) All of the above

2 – True or false? You can’t develop a buyer persona until you have a testimonial you can use from a real customer.

(A) True

(B) False

Lesson 5 Quiz Answers

1 – 10x and resource pillar pages are best used in which stages of the buyer’s journey?

(A) Awareness

(B) Consideration

(C) Decision

(D) A and B

(E) A, B, and C

2 – Which of the following is NOT a best practice for creating a well-optimized pillar page?

(A) Add a hero image

(B) Add a table of contents with anchor links

(C) Add a video that’s at least two minutes long

(D) Add synonyms and closely related keywords

3 – Which of the following is a question to ask yourself when creating new topic clusters?

(A) Does it make “business sense” to pursue this core topic?

(B) What is the search opportunity of this core topic?

(C) How difficult will it be to rank for this core topic?

(D) B and C

(E) A, B, and C

4 – True or false? Local SEO only works when people mention a specific city in their search query.

(A) True

(B) False

5 – Fill in the blank: When identifying a core topic, strive for a monthly search volume of at least _________.

(A) 20

(B) 300

(C) 1,500

(D) 10,000

Lesson 6 Quiz Answers

1 – Campaigns usually follow which goal setting framework?





2 – True or false? You can only create a campaign once all the assets have been created first.

(A) True

(B) False

Lesson 7 Quiz Answers

1 – The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?

(A) Campaigns tool

(B) SEO tool

(C) Social media tool

(D) A and B

(E) A, B, and C

Lesson 9 Quiz Answers

1 – What is a call-to-action button?

(A) A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer.

(B) An automated set of marketing and/or sales actions that execute based on a starting condition.

(C) A series of targeted, timed emails to nurture a prospect over time.

(D) A pop-up form.

2 – What design element(s) should you consider when creating a call-to-action button?

(A) Shape, balance, verbs

(B) Copy, visuals, location

(C) Color, space, texture

(D) Proportion, contrast, copy

3 – Where should your call-to-action button lead a visitor who’s in the decision stage of the buyer’s journey?

(A) A subscription to your blog so your visitor can learn more about the symptoms of their problem.

(B) An informational white paper to teach your visitor strategies on how to best solve their problem.

(C) A case study so your visitor can learn more about the strategy they’ve chosen to solve their problem.

Lesson 11 Quiz Answers

1 – ____________ is the breaking up of your contacts into smaller groups of similar people.

(A) Automation

(B) Contact management

(C) Segmentation

(D) Sequences

2 – True or false? There’s a difference between a report and a list.

(A) True

(B) False

3 – A/the ___________ is designed to designate which stage your conversations are at with your contacts.

(A) lifecycle marketing

(B) buyer persona

(C) buyer’s journey

(D) lifecycle stage

Lesson 13 Quiz Answers

1 – To market your products and services and nurture relationships in a human and helpful way” is the description of your __________.

(A) inbound marketing strategy

(B) email marketing strategy

(C) inbound sales strategy

(D) email health strategy

2 – True or false? Your email and conversational channels work together to create relationships and experiences with people.

(A) True

(B) False

Lesson 14 Quiz Answers

1 – _______________ is the software that exists with the goal of automating your marketing actions.

(A) Marketing automation

(B) Inbound marketing

(C) Lead nurturing

(D) Marketing workflows

2 – True or false? Marketing automation is only used for nurturing leads.

(A) False

(B) True

3 – A _________ is a series of automated actions that trigger based on a person’s behaviors or contact information.

(A) marketing strategy

(B) marketing task

(C) workflow

(D) sequence

Lesson 15 Quiz Answers

1 – ____________ is an engagement metric that tracks all the interactions a visitor is having across your site until they’ve been inactive for 30 minutes or more.

(A) An entrance

(B) A session

(C) A bounce

(D) An exit

2 – What is an entrance?

(A) An entrance is every instance where the HubSpot tracking code fires.

(B) An entrance is the percentage of sessions that end on a particular page.

(C) An entrance is an engagement metric that tracks all the interactions a visitor is having across your site — from pages views, form submissions, CTA clicks, and more — until they’ve been inactive for 30 minutes or more.

(D) An entrance is the number of sessions that were initiated on a particular page.

3 – True or false? High exit rates are indicative of a poorly performing page.

(A) True

(B) False

4 – True or false? Every time the tracking code fires, HubSpot counts a page view.

(A) True

(B) False

HubSpot Marketing Software Quiz Completed

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