Moz Academy Backlink Basics Quiz Answers

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Total Questions – 10

URL Of Exam –

1 – Which of the following is true about a follow link?

(A) It contributes to Domain Authority

(B) It contains a no-follow tag

(C) It always opens in a new window

(D) All of the above

(E) None of the above

2 – A backlink from which page provides the most equity?

(A) – DA: 49, PA: 49

(B) – DA: 77, PA: 51

(C) – DA: 51, PA: 49

(D) – DA: 52, PA: 30


3 – True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.

(A) True

(B) False

4 – Are placing links in comment sections of blogs an effective link building practice for building Domain Authority?

(A) Yes

(B) No

5 – What type of data can you find in Link Explorer?

(A) The keyword density of a backlinking page

(B) The relevance between domains

(C) Pages linking to a competitor’s site

(D) None of the above

6 – The first step to finding keyword relevant link opportunities is ______.

(A) Search my target keyword to see who’s ranking, and export the results

(B) Look at who is linking to my competitor

(C) Look for directories where I can submit a link

(D) None of the above

7 – In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?

(A) Spam Score

(B) Date first seen

(C) Domain Authority

(D) All of the above

(E) None of the above

8 – What happens when an external website links to your page, but you remove that page, resulting in a 404 error?

(A) You still keep credit for that backlink

(B) You lose all of the credit for that backlink

(C) You lose 15% of the credit for that backlink

(D) None of the above

9 – Which of the following is demonstrating value in a link building outreach email?

(A) “I believe your audience will enjoy my website ( Please take a moment to check us out – I’d really appreciate it!”

(B) “We just published detailed step-by-step instructions ( – we’ve all struggled with this the first couple times! We thought the folks preparing for their big day might find it helpful!”

(C) “We just published a new blog post, and we’re so excited that it’s going VIRAL! (”

(D) None of the above

10 – How can you become a journalist’s source?

(A) Publish your content, waiting for it to get noticed and picked up

(B) Use websites such as and become an official source

(C) Stand outside of the New York Times office with a sign

(D) All of the above

(E) None of the above

Google Moz Academy Backlink Basics Quiz Completed

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