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Total Questions – 26
URL Of Exam – https://academy.moz.com/local-seo-fundamentals-video
1 – Which of these types of search intent would most likely result in a Top of Funnel search result page?
(A) Fewer results per page
(B) Slow load speeds
(C) Map Packs in results
3 – Which of these types of search intent would most likely result in a Bottom of Funnel search result page?
4 – Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
(A) Review the business
(B) Make a reservation
(C) Call the phone number
(D) All of the above are interactions
(D) Website traffic
7 – True or False: You must have a physical location of some kind to have a Google My Business listing.
9 – True or False: Local search optimization is completely separate from more Classic SEO practices.
Local SEO Eligibility Quiz Answers
(A) Contact Us page
(B) Beginners Guide to SEO
(C) Guidelines for representing your business on Google
(D) HTML Sitemap
(A) Often have duplicate listings
(B) Practitioners may compete with the parent business
(C) All of the above
(D) None of the above
Listing & Propagation Quiz Answers
(A) Name And Phone
(B) Number, Address, Primary category
(C) Name, Address, Proximity
(D) Name, Address, Phone
3 – The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
(A) Google My Business
(B) Google Search Console
(C) Moz Check Listing Tool
(D) Screaming Frog
7 – The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
Local SEO Audit Quiz Answers
1 – True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
(A) Add NAP to every core page of website
(B) Limit use of local content on Contact Us page
(C) Easily discoverable Reviews/ Testimonials page
(D) Location name in core page titles
(A) Restricted results to a defined geographic region
(B) Display results for a town and it’s outlying areas
(C) Show results based on the physical location of the searcher
(D) Display all results from the Nielsen geographic region used in the query
5 – True or False: Multiple location and service area business listings should always point to the homepage of the website.
6 – True or False: Search Engines compare the business website with information provided in a business listing, such as name, address, and phone number.
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