Moz Academy Local SEO Fundamentals Quiz Answers

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Total Questions – 26

URL Of Exam –

1 – Which of these types of search intent would most likely result in a Top of Funnel search result page?

(A) Navigational

(B) Branded

(C) Informational

(D) Comparisons

2 – Navigational search intent is characterized by what feature?

(A) Fewer results per page

(B) Slow load speeds

(C) Map Packs in results

(D) Reviews

3 – Which of these types of search intent would most likely result in a Bottom of Funnel search result page?

(A) Navigational

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(B) Question-format

(C) Informational

(D) Comparisons

4 – Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?

(A) Top

(B) Middle

(C) Bottom

(D) International

5 – Which of the following does NOT count as an interaction?

(A) Review the business

(B) Make a reservation

(C) Call the phone number

(D) All of the above are interactions

6 – The primary goal of a Local SEO strategy is to increase:

(A) Reviews

(B) Interactions

(C) Rankings

(D) Website traffic

7 – True or False: You must have a physical location of some kind to have a Google My Business listing.

(A) True

(B) False

8 – True or False: Ads are not allowed to be displayed in Map results.

(A) True

(B) False

9 – True or False: Local search optimization is completely separate from more Classic SEO practices.

(A) True

(B) False

Local SEO Eligibility Quiz Answers


1 – An easy way to determine business eligibility for Local SEO is to check the:

(A) Contact Us page

(B) Beginners Guide to SEO

(C) Guidelines for representing your business on Google

(D) HTML Sitemap

2 – True or False: Only brick & mortar businesses are eligible for Local SEO.

(A) True

(B) False

3 – Multi-practitioner businesses can be challenging because:

(A) Often have duplicate listings

(B) Practitioners may compete with the parent business

(C) All of the above

(D) None of the above

4 – True or False: All businesses can benefit from a Local SEO strategy.

(A) True

(B) False

Listing & Propagation Quiz Answers


1 – True or False: Only the business owners can create new listings in Google Maps.

(A) True

(B) False

2 – What does “NAP” stand for?

(A) Name And Phone

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(B) Number, Address, Primary category

(C) Name, Address, Proximity

(D) Name, Address, Phone

3 – The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”

(A) Compilation

(B) Induction

(C) Conflation

(D) Concoction

4 – True or False: A business listing must be verified to show up in a SERP.

(A) True

(B) False

5 – True or False: You can create and verify a business listing using Google My Business.

(A) True

(B) False

6 – To identify duplicates for your business listing, what free tool should you use?

(A) Google My Business

(B) Google Search Console

(C) Moz Check Listing Tool

(D) Screaming Frog

7 – The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”

(A) Compilation

(B) Inconsistency

(C) Conflation

(D) Induction

Local SEO Audit Quiz Answers


1 – True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.

(A) True

(B) False

2 – Which of the following is NOT a best practice for website content?

(A) Add NAP to every core page of website

(B) Limit use of local content on Contact Us page

(C) Easily discoverable Reviews/ Testimonials page

(D) Location name in core page titles

3 – Which best defines the results displayed in a Geo-modified search query?

(A) Restricted results to a defined geographic region

(B) Display results for a town and it’s outlying areas

(C) Show results based on the physical location of the searcher

(D) Display all results from the Nielsen geographic region used in the query

4 – True or False: You cannot optimize your pages for Near-Me search queries.

(A) True

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(B) False

5 – True or False: Multiple location and service area business listings should always point to the homepage of the website.

(A) True

(B) False

6 – True or False: Search Engines compare the business website with information provided in a business listing, such as name, address, and phone number.

(A) True

(B) False

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