Moz Academy Prepare for the SEO Client Pitch Quiz Answers

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Total Questions – 35

URL Of Exam – https://academy.moz.com/prepare-for-the-seo-client-pitch

1 – What is Search Visibility?

(A) The approximate amount of time it takes to get visibility on a search engine results page

(B) The approximate click-through rate for keyword(s)

(C) The approximate amount of time it takes to search for keyword opportunities

(D) None of the above

2 – Approximately what percentage of clicks does the 1st ranked position for a non-branded search term receive?

(A) 25% – 35%

(B) 40% – 60%

(C) 65% – 85%

(D) 95% – 100%

3 – True or False: The Search Visibility on the 2nd page of Google is above 15%.

(A) True

(B) False

4 – In this campaign, the Search Visibility for _______ keywords is 20.65%.

(A) 59

(B) 16

(C) 99

(D) None of the above

5 – The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?

(A) The Search Visibility of Go Green Solar has steadily been the highest for this group of keywords.

(B) The Search Visibility of Eco Direct has steadily been the highest for this group of keywords.

(C) The Search Visibility of Affordable Solar has steadily been the highest for this group of keywords.

(D) None of the above.

6 – Which of the following is true about the Top of Funnel search queries?

(A) The customer is in the decision phase of the sales funnel

(B) The customer may know very little technical jargon

(C) The customer is comparing prices of various products

(D) None of the above

7 – Which stage of the sales funnel should you expect to have the highest competition?

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

8 – How did search change with the Google Hummingbird update?

(A) Google started to understand concepts, rather than just exact match keywords

(B) Google became more difficult to use

(C) Google started to return results irrelevant to location

(D) None of the above

9 – How many semantic topics should you consider when grouping keywords?

(A) 1

(B) 3

(C) 6

(D) However many topics exist in the industry/niche

10 – Which of the following is NOT a factor in The Matrix?

(A) Sales Funnel

(B) Semantic Topics

(C) Domain Authority

(D) None of the above

11 – Which of the following is the best example of semantic topics?

(A) Top of the Sales Funnel content

(B) Product categories

(C) Outdated content

(D) None of the above

12 – What are a prospect’s keyword strengths?

(A) Keywords with a high search volume

(B) Keywords with a high Difficulty score

(C) Keywords the prospect is ranking well for

(D) None of the above

13 – Which of the following keywords would be the prospect’s STRONGEST keyword?

(1) A

(2) B

(3) C

(4) None of the above

14 – What makes a keyword ranking at position #15 in Google a weakness?

(A) High Search Volume

(B) Low Search Visibility

(C) Low brand recognition

(D) None of the above

15 – What is the definition of a keyword opportunity?

(A) Keywords that have a low click-through rate

(B) Keywords that a prospect may be overlooking

(C) Keywords that have a high search volume

(D) None of the above

16 – An excellent source for topics to create a keyword opportunities list from is __________.

(A) The Matrix

(B) The keywords a competitor is ranking well for

(C) The keywords a prospect is ranking well for

(D) None of the above

17 – Which metric would be a good indicator of a keyword opportunity?

(A) High Rank

(B) Low Monthly Volume

(C) Low Difficulty

(D) None of the above

18 – True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.

(A) True

(B) False

19 – Which keywords should you add to a campaign?

(A) Only keywords the competitor is ranking for

(B) Only keywords that have a high search volume

(C) All keyword strengths, weaknesses, and opportunities

(D) None of the above

20 – What’s a good way to label keywords?

(A) By Sales Funnel stage

(B) By Semantic Topic

(C) All of the above

(D) None of the above

21 – These results are filtered by a label. What is the name of the label?

(A) Rankings

(B) Solar panel estimator

(C) Engines

(D) Tracked

22 – Which metric would be a good indicator of the importance of a URL?

(A) Page Authority

(B) Domain Authority

(C) Keyword ranking

(D) None of the above

23 – In terms of resolving technical issues, which page should you start with?

(1) A

(2) B

(3) C

(4) D

24 – Which of the following is a high priority issue category?

(A) Critical Crawler Issues

(B) Missing Meta Description

(C) Missing H1 Tags

(D) None of the above

25 – Why are 4xx pages a critical issue?

(A) They affect the home page’s title tag

(B) They prevent pages from getting indexed

(C) They’re not a critical issue

(D) None of the above

26 – True or False: Crawler Warnings are ALWAYS issues that need to be removed.

(A) True

(B) False

27 – What is the first step in finding link opportunities for a prospect?

(A) Analyze the prospect’s inbound links

(B) Select a cell from the Matrix

(C) Analyze the prospect’s outbound links

(D) None of the above

28 – Which tool will help you analyze the Google search results for a keyword?

(A) Import.io

(B) Google Analytics

(C) MozBar

(D) None of the above

29 – What type of links should you analyze for possible inbound link opportunities for a prospect?

(A) Follow

(B) Nofollow

(C) Low Domain Authority

(D) None of the above

30 – How will reporting link opportunities help your pitch to a prospect?

(A) It gives them the ability to build their own links

(B) It adds more data for a bulkier report

(C) It demonstrates your ability to increase their Domain Authority

(D) None of the above

31 – Which tool is the foundation of your pitch?

(A) Keyword Explorer

(B) Google Analytics

(C) Moz Pro Campaign

(D) None of the above

32 – Which of the following should include in your pitch?

(A) Strengths, Weaknesses, Opportunities, Threats

(B) Strengths, Needs, Wants, Likes

(C) Strengths, Needs, Issues, Profits

(D) Strengths, Revenue, Budget, Wants

33 – Which elements of a Moz Pro campaign should you add to a report for a prospect?

(A) Best practices

(B) The prospect’s keyword rankings

(C) The prospect’s low priority issues

(D) None of the above

34 – True or False: Showing a prospect their strengths will discourage them from hiring outside SEO services.

(A) True

(B) False

35 – Why should you include your prospect’s competitors’ Domain Authority metrics in a report?

(A) Domain Authority is a metric should be used on a relative basis, and competitors’ metrics provide an ideal range

(B) To show them how poorly they’re doing

(C) It’s a difficult to find out what a website’s Domain Authority is, and doing so will help them

(D) None of the above

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