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Total Questions – 10
URL Of Exam – https://academy.moz.com/seo-fundamentals
Q.1 – What is commonly absent from Top of Funnel search queries?
(A) Technical language
(B) Informational search queries
Q.2 – Which of the following content pieces would likely align best with a Bottom of Funnel search query?
(A) Informational blog post: 7 Benefits Of a Water Filter For The Shower
(B) Product page to purchase: Culligan WSH-C125 Filtered Showerhead
(C) Instructional video: How To Install a Shower Head Water Filter
(D) Comparison article: Shower Head Filter vs Water Softener
Q.3 – What does S.E.R.P. stand for?
(A) Search Engine Ranking Potential
(B) Search Engine Results Page
(C) Search Engine Rank Performance
(D) SEO Engine Results Page
Q.4 – True or False: If your page ranks in the first position, you always show up at the top of the SERP.
Q.5 – What are the 3 common types of Search Intent?
(A) Branded, Informational, Semantic
(B) Informational, Navigational, Organic
(C) Organic, Paid, Referral
(D) Informational, Navigational, Transactional
Q.6 – Which of these search operators shows you the number of cached pages for a site?
Q.7 – The first files a crawler reads on your site are:
(A) robots.txt and cached pages
(B) robots.txt and indexed pages
(C) the homepage
(D) robots.txt and sitemaps
Q.8 – True or False: The search engine will crawl and index every page it finds.
Q.9 – Which of the following is true about the impact of Google Hummingbird?
(A) The number of paid search results increased
(B) Fewer images appear in the search results
(C) Search results now match intent rather than searcher language
(D) None of the above
Q.10 – How does the Featured Snippet appear?
(A) Google extracts content from a website ranking organically on the first page of results
(B) It’s Google’s answer to a question
(C) It’s a paid search engine result
(D) None of the above
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