Moz Academy Technical SEO Site Audit Final Exam Answers

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About Moz Academy Technical SEO Site Audit Final Exam

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Total Questions – 47

URL Of Exam – https://academy.moz.com/technical-seo-site-audit

1 – Why should you conduct a technical SEO audit?

(A) Your website could be inhibiting the crawl process

(B) Your website may not be getting indexed

(C) Your content may not be understood by the search engines

(D) All of the above

(E) None of the above

2 – True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.

(A) True

(B) False

3 – Domain Authority is ______.

(A) Logarithmic

 

(B) Linear

(C) All of the above

(D) None of the above

4 – True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.

(A) True

(B) False

5 – What is Crawl Rate Limit?

(A) How much Google charges to crawl pages

(B) How many sites GoogleBot crawls per day

(C) How often GoogleBot allows itself to crawl your site

(D) None of the above

6 – True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.

(A) True

(B) False

7 – Which of the following does Google deem as low-value URLs, and a waste of their crawl budget?

(A) URLs that load quickly

(B) URLs created by the ability to filter by color

(C) Pages that answer users’ questions

(D) None of the above

8 – Site structure should support _________.

(A) Search bot crawling

(B) User experience

(C) All of the above

(D) None of the above

9 – What is one example of a site structure issue?

(A) A pyramid site structure

(B) Top level pages are category pages

(C) Leveraging familiar icons

(D) Links on pages with hundreds or thousands of links

10 – If you bury important pages deep in your site structure, you _________.

(A) May have limited results in SEO

(B) Will highlight the significance of those pages

(C) Increase your traffic to those pages

(D) None of the above

11 – Which tool can you use to assess site structure?

(A) Keyword Explorer

(B) Screaming Frog

(C) MozBar

(D) None of the above

12 – Why are broken links bad for SEO?

(A) They signify that you don’t actively optimize your site

(B) They potentially hide important content from crawler

(C) They waste crawl resources

(D) The potential to lose customers

(E) All of the above

(F) None of the above

13 – True or False: A 404 error page cannot help convert customers.

(A) True

(B) False

14 – Which of the following is the best example of an optimized 404 page?

(1) A

(2) B

(3) C

(4) D

15 – If you notice that hundreds of pages are suddenly 404’s, what should you do?

(A) Check to see if there’s an underlying issue in the CMS that can be solved with one fix

(B) You should resolve the issue on each URL, starting with the URLs with the highest Page Authority

(C) This issue is not resolvable, as it has already affected too many URLs and your rankings

(D) None of the above

16 – True or False: JavaScript may affect your content’s ability to get indexed.

(A) True

(B) False

17 – Once you identify JavaScript that exists on your site, you should then _________.

(A) Remove all Javascript from those pages

(B) Implement MORE JavaScript on your site

(C) Measure, monitor, and manage expectations for those pages

(D) None of the above

18 – True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.

(A) True

(B) False

19 – What is the Inclusion Ratio?

(A) Count of pages getting traffic / Count of pages that exist on the site

(B) Count of pages indexed by the search engine / Count of pages that exist on the site

(C) Count of pages with backlinks / Count of pages that exist on the site

(D) None of the above

20 – Which of these search operators shows you the approximate number of indexed pages for a site?

(A) cache:

(B) count:

(C) maxpages:

(D) site:

(E) None of the above

21 – True or False: Search engines can still technically find your pages without a sitemap.

(A) True

(B) False

22 – URLs with a _______ status code should be included in a sitemap.

(A) 404

(B) 200

(C) 302

(D) All of the above

(E) None of the above

23 – Which tool can you use to create a sitemap?

(A) Link Explorer

(B) MozBar

(C) Screaming Frog

(D) None of the above

24 – In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.

(A) Web Count

(B) Inclusion Ratio

(C) Page Count

(D) None of the above

25 – What is User-agent in the robots.txt?

(A) It names the website

(B) It names the page being crawled

(C) It names a web crawler

(D) None of the above

26 – True or False: The robots meta tag a replacement for the robots.txt file.

(A) True

(B) False

27 – What is an example of a recommended area to block on your site?

(A) Gift registry

(B) Internal search

(C) Account pages

(D) All of the above

(E) None of the above

28 – Why would having all of the following URLs live on a website create an issue?https://rei.com https://www.rei.comhttps://rei.com/index.html

(A) The strength of each URL is diluted across all 3 URLs

(B) The search engine crawler has a difficult time crawling https URLs

(C) The search engine crawler has a difficult time crawling pages ending in .html

(D) All of the above

(E) None of the above

29 – Which of the following is most likely to create duplicate content?

(A) Frequently Asked Questions pages

(B) Informational blog posts published weekly

(C) The ability to sort products by color

(D) All of the above

(E) None of the above

30 – Which page would be the best choice for the canonical (preferred version) URL?

(1) A

(2) B

(3) C

(4) None of the above

31 – Is the robots meta tag a replacement for the robots.txt file?

(A) Yes

(B) No

32 – True or False: The number of searches on mobile has surpassed desktop.

(A) True

(B) False

33 – What does the term “mobile first” mean?

(A) People are using purchasing a mobile device before a desktop

(B) Mobile rankings will now be the same as desktop rankings

(C) Google will now use the mobile version of the page for indexing and ranking

(D) None of the above

34 – What is one very important factor when optimizing for mobile?

(A) Image resolution

(B) Page speed

(C) Meta descriptions

(D) None of the above

35 – True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.

(A) True

(B) False

36 – Image alt attributes should _________.

(A) Contain accurate and descriptive keywords

(B) Include multiple variants of the same keyword

(C) Not contain any details or adjectives

(D) All of the above

(E) None of the above

37 – If the page title is longer than 60 characters, it may ________.

(A) Hurt the indexation of your URL

(B) Get truncated by Google

(C) Be good for rankings

(D) None of the above

38 – True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.

(A) True

(B) False

39 – How many H1 tags should you implement per URL?

(A) 1

(B) 2

(C) 3

(D) 4 or more

40 – The H2 tags _________.

(A) Are important for increasing the font on your page

(B) Should only be used once per page

(C) Are good for optimizing a page for multiple keywords

(D) All of the above

(E) None of the above

41 – Which of the following is a best practice for internal anchor text?

(A) Use generic anchor text (such as click here or learn more)

(B) Use keywords that will help the users understand what they’re clicking

(C) Use the same anchor text for multiple links

(D) None of the above

42 – Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.

(A) Ranking

(B) Clicks

(C) Session Duration

(D) None of the above

43 – There is data markup for __________.

(A) Articles

(B) Restaurants

(C) Product Reviews

(D) All of the above

(E) None of the above

44 – True or False: Every single website should implement breadcrumbs.

(A) True

(B) False

45 – Which of the following can breadcrumbs assist?

(A) Search engines

(B) Users on the site

(C) Users on the Search Engine Results Page

(D) All of the above

(E) None of the above

46 – Which of the following tools can you use to create accessibility reports?

(A) Google Lighthouse

(B) Google Structured Data Markup Helper

(C) Link Explorer

(D) All of the above

(E) None of the above

47 – When are crawler warnings a major issue that you’ll need to address?

(A) Always

(B) Never

(C) When you’re blocking the crawler on accident

(D) When you’re blocking the crawler on purpose

 

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