Once you apply a variable to the market as you do your segmentation exercise, it has to continue to be part of your segmentation process, even when you add a second, or third, or fourth variable.

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Once you apply a variable to the market as you do your segmentation exercise, it has to continue to be part of your segmentation process, even when you add a second, or third, or fourth variable.

The Correct Answer is

TRUE

Reason Explained

TRUE is correct for Once you apply a variable to the market as you do your segmentation exercise, it has to continue to be part of your segmentation process, even when you add a second, or third, or fourth variable.

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