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Total Questions and Passing Score – 40 Questions and Passing Score is 80%
1 – A Channel with a semi-transparent branding type will reveal the Publisher ID to potential buyers in a bid request.
2 – In Ad Manager, Google collects payments from buyers and pays the seller, but does not take on the collection risk. Therefore if Google does not collect from the buyer, the seller will not get paid.
3 – A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue?
A) Revenue will most likely increase.
(B) Revenue will most likely decrease.
4 – Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar.
5 – If your video player is not integrated with Google’s IMA SDK, the following Ad Manager line item priority types are available to use except …
(B) Ad Manager
A) Standard line item (Priority10) with $6.50 temporary CPM
(B) AdSense (Priority 12) with $7 CPM
A) Private auctions
C) Open offers
D) Direct offers
10 – When creating a new video ad tag, which “Technology” option would you select if your video player is integrated with Google’s IMA SDK?
A) IMA Adapter
(B) Direct SDK
11 – A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.
A) Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
B) Yes, the publisher should opt in Image ads to both of ad units.
(C) Yes, the publisher should change small square ad unit into large rectangle ad unit.
12 – A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.
13 – Estimated revenue is the exact amount a publisher will be paid in the next eligible payments cycle.
A) “Text Only” because those have the highest click-through-rates.
B) “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
(C) “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.
16 – What account capabilities are available with your Mobile In-App inventory? Select all that apply.
(A) Create Preferred Deals and Private Auctions
(B) Run reports to analyze the performance of your Mobile In-App Inventory
(C) Block sensitive categories of ads from showing, like ‘Weight Loss’ ads
(D) Target phones running an Android operating system
17 – According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-6520710435163184&slotname=8487431944&ad_type=skippablevideo_text_image_flash&description_url=http%3A%2F%2Famazingnewssite.com%2Fsports&videoad_start_delay=0
(B) Skippable instream
C) Standard instream
18 – After you create a new line item in a Ad Manager order, a creative set must be added. If the video player you’re using is not integrated with Google’s IMA SDK, which creative set type must be used?
19 – To use the dynamic allocation feature in Ad Manager, AdSense and/or Ad Manager backfill must be enabled.
20 – After 30 days of becoming an Ad Manager NPM partner, ad requests from unclassified domains will not deliver any ads.
B) Inventory Sizes
C) Settings rules
(D) App names
22 – One of the most important optimizations a publisher can do is to have at least one ad unit above the fold.
23 – Which of the following Ad Manager terms describes the process to set up and manage ad campaigns by creating orders, line items, and creatives, and then targeting them?
A) Network Partners are bound by the same program guidelines as all Ad Manager publishers.
(B) Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.
C) Publishers should always be aware of the content their Network Partners are monetizing.
D) Network Partners are not allowed to further subsyndicate and monetize inventory not owned by them.
E) Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.
(C) Education & Training
D) Weight Loss
28 – When using dynamic allocation, Ad Manager selects the best line item that can serve to the impression by comparing their CPCs (cost-per-click).
29 – Violation of the Google Ad Manager Partner Guidelines could lead to the suspension of the publisher’s account.
A) must be set up manually by the user in Ad Manager
(B) is given to a guaranteed line item to compete with Ad Manager/AdSense
C) is used to compete only with other, contending remnant line items
D) is lower the further behind it is from meeting its delivery goal
31 – It’s commonly seen that wider ad sizes outperform their taller counterparts, due to their reader-friendly format.
32 – Which Standard Instream ad position might be compared to a commercial, meaning the ad will show at some point between when the feature video starts playing and before it ends?
(A) Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.
B) Positioning ads next to violent content is allowed.
C) Placing ads in webmail applications is allowed.
D) Positioning ads next to pornographic or mature content is allowed.
A) Where Ad Manager buyers see your Publisher Profile to learn about your value.
B) A section of the Ad Manager buyer user interface
C) A tool to provide a shopping-like experience to help buyer’s discover publishers, and strike deals.
(D) A section of the Ad Manager seller user interface.
36 – Which ad size performs best when it is placed within an app’s text or other content, usually appearing after the user has scrolled below the fold?
37 – A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal?
A) Give users the option to subscribe to their email list for updates and/or a newsletter.
B) Constantly provide new, high-quality content and showcase it on their top landing pages.
C) Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.
(D) Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.
E) Create a section that links users to popular content on the same subject to drive more engagement.
(A) The Google Mobile Ads Software Development Kit
B) The Ad Manager Mobile Implementation Kit
C) The DoubleClick Ads Software Development Expansion
D) The Google Mobile Ads Digital Software Kit
39 – From which section of the Reports > Queries tab can you find pre-made queries from Google, relevant to your Mobile inventory?
A) Owned by me
B) Diagnostic Queries
(C) System Queries
40 – A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except ________.
A) place up to three ad units per page
B) opt-in to text and display ads
C) identify the best placements for ad units
(D) place ads in iframes
E) using bigger ad formats
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