SEMrush Advertising Toolkit Exam Answers

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About SEMrush Advertising Toolkit

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Total Questions and Time Limit – 20 Questions with 27 minutes to finish the exam.

URL Of Exam –

1 – You can see copies of your competitors’ PLAs with the help of SEMrush.

(A) True

(B) False

2 – Ad Builder DOESN’T allow you to edit several ads simultaneously.

(A) True

(B) False

3 – Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

(A) Keyword Ad History

(B) Display Advertising

(C) PLA Research

(D) CPC Map


4 – Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

(A) Domain Overview

(B) Traffic Analytics

(C) Position Tracking

(D) Organic Research

5 – Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

(A) Position Tracking

(B) Advertising Research

(C) Keyword Magic Tool

(D) PPC Keyword Tool

(E) Organic Traffic Insights

6 – Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

(A) Ad Builder

(B) PPC Keyword Tool

(C) Position Tracking

(D) Display Advertising

7 – Which report can be useful for starting an advertising campaign?

(A) All the listed

(B) Advertising Research

(C) PLA Research

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8 – With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

(A) Keyword Gap

(B) Advertising research

(C) PPC Keyword Tool

(D) Display Advertising

(E) Keyword Ad History

(F) Position Tracking

9 – Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

(A) Keyword Manager

(B) Keyword Magic Tool

(C) Keyword Gap

(D) This cannot be done

10 – Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

(A) PPC Keyword Tool

(B) Advertising Research

(C) Keyword Ad History

(D) CPC Map

11 – You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

(A) Advertising Research

(B) Keyword Magic Tool

(C) Organic Research

(D) PLA Research

12 – Which tool should you use in order to see the sources where your competitor published display ads?

(A) Keyword Magic Tool

(B) Advertising Research → Ad Copies

(C) Keyword Ad History

(D) Display Advertising

(E) This cannot be done

(F) PPC Keyword Tool

13 – Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

(A) PPC Keyword Tool

(B) Keyword Magic Tool

(C) Keyword Ad History

(D) Keyword Overview – Phrase Match Report

(E) PLA Research

(F) Position Tracking

14 – What step should you take after you have grouped new keywords and moved them from one group to another?

(A) There is nothing left to do. You can start exporting the results

(B) Filter results by CPC

(C) Remove cross-match negatives

(D) Specify keywords match type

15 – What keywords CANNOT be compared with the help of Keyword Gap?

(A) Domains’ unique keywords

(B) Domains’ common keywords

(C) Domain’s desktop and mobile data

(D) Domain’s organic and paid keywords

16 – Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

(A) Position Tracking

(B) Keyword Ad History

(C) Keyword Gap

(D) Keyword Magic Tool

(E) Keyword Overview – Phrase Match Report

17 – The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

(A) Top Paid Competitors

(B) Traffic Analytics Sources

(C) Top Backlinks

(D) Position Tracking Trend

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(E) Ad Copies

18 – The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for in terms of cost per acquisition?

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for in terms of cost per acquisition?

(A) August 2017

(B) October 2017

(C) September 2017

(D) March 2017

(E) November 2017

19 – Which types of ads can be created with Ad Builder? Choose two answers.

(A) Text ads

(B) Video ads

(C) Flash ads

(D) Ads with responsive HTML

20 – Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

(A) Keywords that your competitors are ranking for in paid search

(B) Keywords that your competitors are ranking for in organic search

(C) Keywords from .xls, .csv and .txt files

(D) Keywords from Google Shopping campaigns

(E) Keywords from Google Search Console

21 – According to the image below, we can say that the domain has bid on the “game of thrones” keyword most.

(A) True

(B) False

22 – Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

(A) True

(B) False

23 – You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

(A) Keyword Magic Tool

(B) PLA Research

(C) Advertising Research

(D) Sensor

What Is SEMrush Advertising Toolkit Course And Exam

The SEMrush Advertising Toolkit provides several tools to create your own PPC ads as well as spy on your competitor’s ads. You can perform competitor research using certain tools like Domain Overview and Advertising research. These tools allow you to discover the PPC ads and keywords of your competitors. You also learn about keyword research using Keyword Magic Tool, Keyword Gap, and PPC Keyword Tool. Finally, you learn to create high converting ads using the Ad Builder tool. The course contains 12 video lessons with a total content time of around 2 hours. The course is 100% free.

The SEMrush Advertising Toolkit exam tests your knowledge about these tools and provides you a certificate if you are able to pass the exam. The exam contains 20 questions and you have 27 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

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Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A free SEMrush account.

Course Modules

Here are the different lessons in the course.

(1) Domain Overview.

(2) Advertising Research.

(3) Display Advertising.

(4) PLA Research.

(5) Charts.

(6) Keyword Overview.

(7) Keyword Gap.

(8) Keyword Magic Tool.

(9) PPC Keyword Tool.

(10) Keyword Ad History.

(11) Ad Builder.

(12) Reporting.

Features Of The Course And Exam

The key features of this course and exam are:

(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) The Course and Exam are Free.

(4) You get an industry recognized certificate that you can use in your CV.

Google SEMrush Advertising Toolkit Completed

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