SEMrush Role of Content Exam Answers 2022

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Total Questions and Time Limit – 9 Questions with 15 minutes to finish the exam.

URL Of Exam –

Why do people link to you?

To make money via what you pay them

To help you make money

 Because helping their site users by linking to great content increases those users’ affinity for their business

Because Google ranks sites that link out higher

What are some of the ways you can filter links in SEMrush? Choose three answers.

Sort them by the price per link

 Limit the number of links per domain

 Filter our NoFollow/Sponsored/UGC links

 Sort them by PageScore

What are the downsides of using a blog to publish evergreen content? Choose two answers.

 Many pages on a blog are “overhead” pages that Google won’t want to index

 Blog platforms show content based on age, not on importance and relevance

Blogs make publishing too easy

Google doesn’t like blogs

What are the most important aspects of content for SEO? Choose two correct answers.

 Addressing user needs

 Publishing high quality content

Publishing high volumes of content

Publishing more content than your competitor

Which of these is the most important aspect of links to your site?

They are inexpensive

 They are freely given

They use rich anchor text

They link to money pages on your site

What do our case studies about links as a ranking factor show us?

If you get links too quickly it can hurt you

You should focus all of your content efforts on data research reports

 Links obtained via 301 redirects are not helpful

If links are organically owned it’s OK if you get a lot of them very quickly

How do we balance comprehensive content with the desire for easy to navigate websites?

Decide on one or the other, you can’t have both

Prioritize depth of content first, it’s more important

 Invest in CX and UX and content depth and breadth so you can give users both

Prioritize UX and CX first, it’s more important

What are some of the benefits of informational content? Pick the three best answers.

 It can increase your visibility

 It can enhance your brand

 It can build your reputation

It can increase the number of pages on your site that are a ranking factor

How can improving your EAT help your business? Choose the three best answers.

 Get more links to your content

Get more leads as Google uses it as a ranking factor

 Improve your conversion rates

 Get more shares of your content

Google SEMrush Role of Content Exam Completed

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