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Rich media for in-app environments
Video serving files, companions, and tracking pixels
2. You want to know how many viewers watched your entire 20-second ad. Which metric do you reference?
Video First Quartile Completions
3. You’re trafficking to two different publishers. One publisher does not accept .mov files. What do you do?
Create two separate campaigns
Manually create VAST tags for the publisher that does not accept them
Turn off “Control transcodes from the placement”
Turn off .mov transcodes on the placement level for that publisher
Create placements for each publisher
Export VAST tags
5. Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio. In what category can you find this metric in Report Builder?
6. Hannah’s video ad is not rendering properly in her publisher’s video player. What should Hannah do to troubleshoot the problem?
Nothing, as VAST tags are updated dynamically
Avoid using cookie-based targeting, particularly in desktop environments
Test her VAST tag with the VAST Suite Inspector
Re-upload her creatives
7. Your campaign uses geographic targeting. How do you ensure your ad always has an eligible ad to serve on mobile devices?
Use the VAST Suite Inspector
Verify your publisher’s mobile requirements
Never include companion creatives
Activate the default ad
8. What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?
The smallest file possible
A good balance of quality and file size
Optimized for mobile devices
The highest quality possible
9. Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative. How will Samir execute this request?
Swap in new creative and re-send VAST tags to publisher
Swap in new creative and the VAST tags will update dynamically
Create a new in-stream placement for the new creative
Tell the client creative swaps are not supported
11. What type of video ad would an advertiser use to target users who are watching streaming video content?
A creative application program interface (API) that lets an advertiser build rich media ads
Video in Campaign Manager Answers Completed
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