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Video – Smart Answers 2022
1. Which of the following describes YouTube for performance?
An end-to-end solution that spans format, bidding, targeting and measurement
All answers are correct
A catch-all term to describe any solution on YouTube that drives a specific action
A way to convert an audience’s attention on YouTube into meaningful action
2. Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.
True
False
3. What type of advertiser is a good fit for YouTube for Performance (YT4P)?
Advertiser looking to drive website actions
Advertiser looking to maximize reach and cares about driving views
Advertiser looking to improve their brand image
Advertiser looking for brand impact, such as driving brand lift metrics
4. A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?
Affinity
Customer Match
In-Market
Custom-Affinity
5. What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?
YouTube Red
YouTube Gaming
YouTube Music
YouTube Kids
6. With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.
False
True
7. 95% of the videos on YouTube are watched with the sound on.
True
False
8. A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market?
YouTube Look Book
YouTube Lineups
YouTube Creator Hub
YouTube Find-a-Creator
9. What is the easiest way for users to update their own interests?
Users cannot update their own interests
Google+ Preferences
Ads Preference Manager
GMail Ads Settings
10. Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
Google Search
Google Display Network
YouTube Mobile App
All answers are correct
11. YouTube is the second most viewable video destination globally.
False
True
12. Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Bumpers
TrueView in-stream
Masthead
TrueView Discovery
13. A client wants to reach F18-34. Which targeting option would you recommend?
In-Market
Custom-Affinity
Affinity
Demographic
14. TrueView for action is a non-skippable video ad on YouTube that is always bought on a CPV basis.
True
False
15. This ad product can appear on the YouTube homepage, watch pages, or search results pages.
TrueView Discovery
Standard Reserve
Bumpers
TrueView in-stream
16. Which objective is met by data showing that longer watchtime leads to improved brand metrics?
Brand Recall
Purchase Intent
Awareness & Consideration
Loyalty & Advocacy
17. What is the industry-leading 3P solution that can be compared to Unique Reach?
MOAT
Nielsen Total Ad Rating
Nielsen Digital Ad Ratings
Millward Brown
18. Viewability guarantees that a client’s ad will be seen.
True
False
19. A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs?
Masthead
Google Preferred
TrueView Discovery
Standard Reserve
20. What can be done to make sure Active View metrics are available for a YouTube campaign?
Active View tags need to be added into DBM if a client is buying programmatically
Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports
21. A client wants to reach people who are passionate about beauty. What is the best targeting solution?
Custom-Affinity
Demographic
In-Market
Affinity
22. What is a key value proposition of Unique Reach?
It helps in planning how many total people (not cookies) a campaign could reach
It shows you what % of a client’s ads were viewable by people
It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign
It shows how many people (not cookies) a campaign reached
23. Standard Reserve is billed on a cost-per-view pricing model.
False
True
24. A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they’ve developed ads that are 45-seconds long. Which ad product addresses the client’s needs?
Masthead
Standard Reserve
Bumpers
TrueView in-stream
Video – Smart Certification Exam Answers 2022 (25-48)
25. A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response.
Creators have a strong record of helping brands go viral, guaranteeing about 1M views when partnered with the right advertiser
Creators have greater success delivering against brand objectives like building consideration and loyalty, compared with traditional advertising
Creators are typically cheaper to work with, compared with the production costs of traditional advertising
Creators can connect brands to highly engaged viewers and communities on YouTube
26. Identify the platform innovation that takes users on an augmented adventure, immersing them in a simple, premium mobile experience.
Daydream
YouTube Red
YouTube Living Room
YouTube Gaming
27. Store Visits for YouTube allows you to measure how YouTube ads influence offline visits.
False
True
28. An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.
Performance on desktop is likely to outperform that of mobile
Advertising on YouTube will most likely be effective only when targeting a younger demographic
They should not expect effective CPAs without continual testing and optimizing
CPAs on video should not be compared directly to search or display
29. In which of the following scenarios would you NOT recommend using conversion lift for YouTube?
If the advertiser is happy with their current video performance and is planning to increase investment
All answers are correct
If the advertiser won’t test YouTube unless it incrementality can be measured
If the advertiser is planning to significantly reduce or turn off spend on YouTube
30. When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.
True
False
31. YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.
True
False
32. How are Store Visits for YouTube attributed?
Engagements
Clicks
Impressions
Billable views
33. How does TrueView for action differ from standard TrueView in-stream?
TrueView for action is best suited for advertisers interested in mass reach
Standard TrueView in-stream provides more reach
TrueView for action provides a tailored call-to-action
TrueView for action will only serve on mobile devices
34. A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?
Customer Match
Similar Audiences
In-Market Audiences
Remarketing
35. An advertiser is considering TrueView for action. In order for their performance to be as effective as possible, which of following requirements should be met?
Advertiser should be looking to drive actions on their site
AdWords Conversion Tracking should be implemented
Advertiser should have a clear call to action
All answers are correct
36. TrueView in-stream video views count towards an advertiser’s total YouTube view count.
True
False
37. A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?
Standard Reserve
Masthead
TrueView Discovery
Google Preferred
38. Which type of advertiser would find bumpers to be a good solution for their objective?
An advertiser who wants to tell a complex brand story to shift perception
An advertiser who wants 100% share of voice during their campaign launch
An advertiser who wants to increment their video view count
An advertiser who wants greater reach at a relatively low CPM, especially on mobile
39. Where does a YouTube Masthead ad unit run?
YouTube watchpage
YouTube search results page
Across specific sites within the Google Display Network
YouTube homepage
40. Outstream ads are forced impressions.
True
False
41. Outstream ads are billed on a viewable CPM.
True
False
42. Outstream video ads serve within a video stream.
True
False
43. How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google?
50-100
It depends. Google’s algorithm compares user behavior to comparable demographic trends
10-49
It depends. Google has individual algorithms per user, so it’s not one-size-fits-all
44. A credit card client wants to find new, high-value customers using their data. What is the best audience solution?
Similar Audiences
In-Market
Customer Match
Affinity
It depends. Google has individual algorithms per user, so it’s not one-size-fits-all
45. Google updates audience segment data on a yearly basis.
True
False
46. A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?
In-Market
Life Events
Demographic
Consumer Patterns
47. A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?
Demographic
Affinity
Customer Match
Custom-Affinit
48. A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?
Custom-Affinity
Consumer Patterns
Consumer Patterns
Life Events
Video – Smart Certification Exam Answers Completed
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