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Waze Ads Advanced Assessment Answers 2022
1. What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
Drive There
All of these
Save for Later
Save Offer
2. Which file type(s) can you use for your Waze ad Creative?
Jpg
Png
Both
Neither
3. What types of aggregated performance reports can you receive in the Plus Dashboard?
mpressions
Engagement
Both of these
Neither of these
4. Waze turns business locations into destinations by encouraging Wazers’ drives to be:
Spontaneous
Influenced
Assisted
All of these
5. When designing Waze ads, all brand messaging and creative assets should be _______?
Short and sweet
Simple
Contextual
All of these
6. What types of account management capabilities does the Starter Dashboard offer?
Add Locations
Switch between accounts
Change Budget
All of these
7. What additional performance tracking metrics does the Plus Dashboard include?
Action Clicks
Ad Downloads
Inbox Impressions
All of these
8. Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
No, not on a specific day of the week
No, not at a specific time
No, Waze ads are random
9. In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
9%
10%
20%
10. What are some of the top advertiser categories on Waze?
Retail
Auto Service
Fuel
All of these
11. In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
Newspaper classified or magazine campaigns
Billboards and signs
Repurposed digital ads cut from the Intern
Television commercials
12. What account management capabilities does the Plus Dashboard offer?
Export performance reports
Edit Credit Card Information (only if paid by credit card)
Enable / Disable Accoun
All of these
13. Waze Ads campaigns should follow a recommended limit of _______ characters or less.
25 characters or less
60 characters or less
100 characters or less
200 characters or less
14. What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
Your campaign’s end goal
Waze Ads’ CTA
our campaign’s end goal and Waze’s CTA
A CTA repurposed from your digital campaigns
15. Waze Ads interact directly with drivers in motion, reaching them where?
At their point of departure or destination
At a static point along the roadside
On their way from point A to point B, staying with them as they go
None of these
16. Waze users spend how many minutes per day, two to three times per day on the app?
2 to 3
5 to 10
5 to 20
20 to 40
Waze Ads Advanced Certification Exam Answers 2022 (17-33)
17. To whom do we offer custom Creative for Waze Local campaigns?
Certified Partners
Preferred Partners
Waze Local Starter advertiser
None of these
18. What are among the top advertiser categories on Waze Local?
QSRs / CDRs
Health care
Convenience stores
All of these
19. When designing Waze Local ads, all brand messaging and creative assets should be _______?
Short and sweet
Simple
Contextual
All of these
20. What do the Waze Dashboards allow you to do?
Manage your Starter or Plus account settings
Track the performance of your campaign
View your Creative
All of these
21. What additional performance tracking metrics does the Waze Local Plus Dashboard include?
Navigation History
ave Clicks
Inbox Impressions and Action Clicks
All of these
22. Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6
10
12
15
23. On average, what navigational increase do businesses experience when they advertise on Waze Local?
2%
9%
10%
20%
24. What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?
Impressions
Engagement
Both of these
Neither of these
25. Which of the following is NOT considered a user Action in the Waze Dashboards?
Ad Unit Clicks
Views (Impressions)
URL Visits
Navigations
26. Copy for Waze Local campaigns should follow a recommended character limit of _______?
25 characters or less
60 characters or less
100 characters or less
200 characters or less
27. What should you consider to write a high-impact, aligned CTA for your Waze Local ad?
Your campaign’s end goal
Waze Local’s CTA
Your campaign’s end goal and Waze Local’s CTA
A CTA repurposed from your digital campaigns
28. In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?
Newspaper classified or magazine campaigns
Repurposed digital ads cut from the Internet
Billboards and signs
Television commercials
29. Waze Local’s “billboards with a digital backbone”? reach drivers where?
At point of departure or destination
At a static point along the roadside
hroughout the transition from departure to destination and along the journey
None of these
30. What account management capabilities does the Waze Local Plus Dashboard offer?
SpontaSwitch between accountsneous
Export performance reports
Edit business / location information
All of these
31. What types of account management capabilities does the Waze Local Starter Dashboard offer?
Add Locations
Edit Business/Location Information
hange Budget/Invoice information
All of these
32. If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?
es, with day part targeting
No, not on a specific day of the week
No, not at a specific time
No, Waze Local ads are random
33. Which file type(s) can you use for your Waze Local ad Creative?
Jpg
Png
Both
Neither
Waze Ads Advanced Certification Exam Answers Completed
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