Waze Ads Fundamentals Exam Answers 2022

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No. Of Questions – 61
Score Required – 80%

Waze Ads Fundamentals Exam Answers 2022 (1-61)

1. Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

Waze Carpool

Connected Citizens Program

Waze Ads

Waze for Brands

2. Waze is a _____ movement company, with the power to move people to you.

Car

Traffic

GPS

Human

3. Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.

1

2

1.5

0

Waze

Pinterest

Snapchat

Twitter

5. What type of additional support do Preferred Partners receive?

Client acquisition support

Training materials

Dedicated Account Manager

All of these

6. Pricing for Plus starts at $____/day?

$1,000

$500

$169

$400

7. Which solution is meant for businesses with 1 to 10 locations?

Brands

Starter

Plus

None of these

8. In 2017, ads on Waze generated how many navigations to local businesses around the world?

4 million

10 million

14 million

24 million

9. Is there a minimum investment to become Certified?

Yes

No, but Fundamentals Certification is required

No, but Advanced Certification is required

None of these

10. Pricing for Waze Ads is based upon what type of model?

CPM

Flat rate

Yearly subscription

Monthly budget

11. In the U.S., Wazers with how many people in their household make up 65% of overall users?

0

1

2 to 4

5 to 10

12. What business information does a Branded Pin provide when a user clicks on the info button?

Business locations and store hours

Phone number and special deals

Store hours and phone number

Business location, store hours, phone numbers, and special deals.

13. What do all three ad formats help businesses achieve?

Differentiation from similar businesses in their area

Improved location awareness

Increased navigations to their locations and in-store traffic

All of these

14. What can advertising on Waze Local help businesses of all sizes achieve?

Raise their profile

Increase location awareness

Drive in-store traffic by turning their location into a destination

All of these

15. Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

Waze Certified

Preferred Partner

Both

Neither

16. In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

$50K or less

$75K

$90k

$100K or more

17. What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

Business name and logo

Business address

Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination

Business phone number

18. Which ad formats does the Plus solution offer?

Branded Pins and Promoted Search

Zero-Speed Takeover

All of these

None of these

19. If you plan to spend less than $169/day, which solution is most suitable for your business?

Starter

Plus

Brands

None of these

20. Waze uses insights to effectively target drivers _____?

When they are at work

When they are at home

When they are near your business or visiting your competitors

When they are not using Waze

21. What is the most recent Waze offering?

Connected Citizens Program

Waze Ads

Waze Carpool

None of these

22. In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

6 / 10

10 / 16

12 / 19

15 / 24

23. How many people use Waze around the world each month?

20 million

50 million

75 million

> 110 million

24. How many crowdsourced reports on routes and road conditions does Waze receive each month?

10 million

13 million

27 million

53 million

25. Name the level(s) of the Waze Partner Program.

Certified

Partner

Certified and Preferred Partner

Waze Local Partner

26. How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business

The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen

The number of Wazers who see your ad

The number of Wazers who click on your phone number

27. What additional features are in the Plus dashboard?

Ad Downloads

Inbox Impressions

Inbox Action Clicks

All of these

28. Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner

Waze Preferred Partner

Both

Neither

29. More than what percentage of drivers using Waze are between 25 and 54 years old?

25%

50%

75%

99%

Waze

Pinterest

Snapchat

Twitter

Waze Ads Fundamentals Exam Answers 2022 (31-61)

Waze Ads Fundamentals Exam Answers, Waze Ads Fundamentals Exam Answers 2022
Waze Ads Fundamentals Exam Answers, Waze Ads Fundamentals Exam Answers 2022

31. On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands

Waze Local

Waze Ads

None of these

32. What is the newest Waze offering?

Connected Citizens Program

Waze for Brands

Waze Local

Waze Carpool

33. Pricing for both Starter and Plus is based upon what type of model?

CPM

Flat rate

Yearly subscription

Monthly fee

34. Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000

$100 / $500

$2 / $100

$1/$500

35. Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors

When drivers are near your business

When drivers are near your business or visiting your competitors.

When drivers are at home or work

36. Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less

$75K

$90k

$100K or more

37. How many hours per month do Wazers average on the app?

2

5

6

10.5

38. Name the level(s) of Waze Agency partnership?

Certified Partner

Preferred Partner

Certified Partner and Preferred Partner

Waze Local Partner

39. What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area

Improved location awareness

Increased navigations to their locations and in-store traffic

All of these

40. In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million

1.3 million

2.3 million

3.3 million

41. What does Promoted Search offer?

Priority in drivers’ search results

Business name, logo, and address

All of these

None of these

42. How are Waze routes developed to be as efficient as possible?

Crowd-sourcing

Collective GPS tracking

Both of these

Neither

43. What is our company’s mission statement?

Outsmarting traffic, together

Encouraging carpooling

Promoting ride-sharing

Take 50% of cars off the road

44. Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6

10

12

15

45. Zero-Speed Takeover displays ads when drivers ________?

Check their phone

Come to a complete stop for more than 4 seconds

Search for a business

Begin driving

46. If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter

Waze Local Plus

Both

Neither

47. On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%

9%

10%

20%

48. What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months

$45k in the last three months

Either of these

Neither

49. What does the Waze Dashboard allow you to do?

Manage your account settings

Track the performance of your campaign

View your Creatives

All of these

50. Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool

Connected Citizens Program

Waze Local

Waze for Brands

51. How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

1

2

1.5

0

52. In what year did Google acquire Waze?

2005

2008

2013

2017

53. Wazers with 2 to 4 people in their household make up what percentage of overall users?

25%

50%

60%

65%

54. Which additional ad format does Waze Local Plus offer?

Branded Pins

Promoted Search

Zero-Speed Takeover

None of these

55. What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile

Increase location awareness

Drive in-store traffic

All of these

56. What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo

Business address

Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time

Business phone number

57. What type of additional support do Waze Preferred Partners receive?

Client acquisition

Training materials

Dedicated Account Manager

All of these

58. What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours

Phone number and special deals

Store hours and phone number

Business locations, store hours, phone numbers, and special deals.

59. How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions

Impressions/Ad Unit Clicks

Navigations/Ad Unit Clicks

None of these

60. What is the Waze key user benefit?

Save drivers 30 seconds per day

Save drivers 1 minute per day

Save drivers 2 minutes per day

Save drivers 5 minutes per day

61. How many people use Waze around the world?

20 million

50 million

75 million

100 million

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