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About Waze Ads Fundamentals Exam
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No. Of Questions – 61
Score Required – 80%
Waze Ads Fundamentals Exam Answers 2022 (1-61)
1. Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
Waze Carpool
Connected Citizens Program
Waze Ads
Waze for Brands
2. Waze is a _____ movement company, with the power to move people to you.
Car
Traffic
GPS
Human
3. Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.
1
2
1.5
0
4. In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
Snapchat
5. What type of additional support do Preferred Partners receive?
Client acquisition support
Training materials
Dedicated Account Manager
All of these
6. Pricing for Plus starts at $____/day?
$1,000
$500
$169
$400
7. Which solution is meant for businesses with 1 to 10 locations?
Brands
Starter
Plus
None of these
8. In 2017, ads on Waze generated how many navigations to local businesses around the world?
4 million
10 million
14 million
24 million
9. Is there a minimum investment to become Certified?
Yes
No, but Fundamentals Certification is required
No, but Advanced Certification is required
None of these
10. Pricing for Waze Ads is based upon what type of model?
CPM
Flat rate
Yearly subscription
Monthly budget
11. In the U.S., Wazers with how many people in their household make up 65% of overall users?
0
1
2 to 4
5 to 10
12. What business information does a Branded Pin provide when a user clicks on the info button?
Business locations and store hours
Phone number and special deals
Store hours and phone number
Business location, store hours, phone numbers, and special deals.
13. What do all three ad formats help businesses achieve?
Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these
14. What can advertising on Waze Local help businesses of all sizes achieve?
Raise their profile
Increase location awareness
Drive in-store traffic by turning their location into a destination
All of these
15. Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?
Waze Certified
Preferred Partner
Both
Neither
16. In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
$50K or less
$75K
$90k
$100K or more
17. What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
Business name and logo
Business address
Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
Business phone number
18. Which ad formats does the Plus solution offer?
Branded Pins and Promoted Search
Zero-Speed Takeover
All of these
None of these
19. If you plan to spend less than $169/day, which solution is most suitable for your business?
Starter
Plus
Brands
None of these
20. Waze uses insights to effectively target drivers _____?
When they are at work
When they are at home
When they are near your business or visiting your competitors
When they are not using Waze
21. What is the most recent Waze offering?
Connected Citizens Program
Waze Ads
Waze Carpool
None of these
22. In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
6 / 10
10 / 16
12 / 19
15 / 24
23. How many people use Waze around the world each month?
20 million
50 million
75 million
> 110 million
24. How many crowdsourced reports on routes and road conditions does Waze receive each month?
10 million
13 million
27 million
53 million
25. Name the level(s) of the Waze Partner Program.
Certified
Partner
Certified and Preferred Partner
Waze Local Partner
26. How does the Waze Dashboard define the Navigations performance metric?
The number of Wazers who search for your business
The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
The number of Wazers who see your ad
The number of Wazers who click on your phone number
27. What additional features are in the Plus dashboard?
Ad Downloads
Inbox Impressions
Inbox Action Clicks
All of these
28. Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?
Waze Certified Partner
Waze Preferred Partner
Both
Neither
29. More than what percentage of drivers using Waze are between 25 and 54 years old?
25%
50%
75%
99%
30. On which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
Snapchat
Waze Ads Fundamentals Exam Answers 2022 (31-61)
31. On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?
Waze for Brands
Waze Local
Waze Ads
None of these
32. What is the newest Waze offering?
Connected Citizens Program
Waze for Brands
Waze Local
Waze Carpool
33. Pricing for both Starter and Plus is based upon what type of model?
CPM
Flat rate
Yearly subscription
Monthly fee
34. Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?
$10 / $1,000
$100 / $500
$2 / $100
$1/$500
35. Insights and data allow Waze Local to effectively target drivers by knowing what?
When drivers are visiting your competitors
When drivers are near your business
When drivers are near your business or visiting your competitors.
When drivers are at home or work
36. Nearly half (46%) of all Waze users have a yearly household income of what amount?
$50K or less
$75K
$90k
$100K or more
37. How many hours per month do Wazers average on the app?
2
5
6
10.5
38. Name the level(s) of Waze Agency partnership?
Certified Partner
Preferred Partner
Certified Partner and Preferred Partner
Waze Local Partner
39. What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?
Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these
40. In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?
0.3 million
1.3 million
2.3 million
3.3 million
41. What does Promoted Search offer?
Priority in drivers’ search results
Business name, logo, and address
All of these
None of these
42. How are Waze routes developed to be as efficient as possible?
Crowd-sourcing
Collective GPS tracking
Both of these
Neither
43. What is our company’s mission statement?
Outsmarting traffic, together
Encouraging carpooling
Promoting ride-sharing
Take 50% of cars off the road
44. Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6
10
12
15
45. Zero-Speed Takeover displays ads when drivers ________?
Check their phone
Come to a complete stop for more than 4 seconds
Search for a business
Begin driving
46. If you plan to spend less than $100/day, which solution is most suitable for your business?
Waze Local Starter
Waze Local Plus
Both
Neither
47. On average, what navigational increase do businesses experience when they advertise on Waze Local?
2%
9%
10%
20%
48. What is the minimum investment requirement for Preferred Partners?
$15k per month for three consecutive months
$45k in the last three months
Either of these
Neither
49. What does the Waze Dashboard allow you to do?
Manage your account settings
Track the performance of your campaign
View your Creatives
All of these
50. Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?
Waze Carpool
Connected Citizens Program
Waze Local
Waze for Brands
51. How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?
1
2
1.5
0
52. In what year did Google acquire Waze?
2005
2008
2013
2017
53. Wazers with 2 to 4 people in their household make up what percentage of overall users?
25%
50%
60%
65%
54. Which additional ad format does Waze Local Plus offer?
Branded Pins
Promoted Search
Zero-Speed Takeover
None of these
55. What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?
Raise their profile
Increase location awareness
Drive in-store traffic
All of these
56. What do Waze Local ads offer that traditional OOH and billboards lack?
Business name and logo
Business address
Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
Business phone number
57. What type of additional support do Waze Preferred Partners receive?
Client acquisition
Training materials
Dedicated Account Manager
All of these
58. What business information do Branded Pins provide when a user clicks on them?
Business locations and store hours
Phone number and special deals
Store hours and phone number
Business locations, store hours, phone numbers, and special deals.
59. How do you calculate an Ad’s Click-Through Rate (CTR)?
Ad Unit Clicks/Impressions
Impressions/Ad Unit Clicks
Navigations/Ad Unit Clicks
None of these
60. What is the Waze key user benefit?
Save drivers 30 seconds per day
Save drivers 1 minute per day
Save drivers 2 minutes per day
Save drivers 5 minutes per day
61. How many people use Waze around the world?
20 million
50 million
75 million
100 million
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