What are the different purchasing situations/types of decisions for companies? Give examples.

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What are the different purchasing situations/types of decisions for companies? Give examples.

The Correct Answer is

Business markets – fewer, but larger purchase volume, more direct channels of distribution, more buyers involved in purchase decisionconsumer markets- more, but smaller purchase volume, geographically dispersed, longer channels of distribution

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Business markets – fewer, but larger purchase volume, more direct channels of distribution, more buyers involved in purchase decisionconsumer markets- more, but smaller purchase volume, geographically dispersed, longer channels of distribution is correct for What are the different purchasing situations/types of decisions for companies? Give examples.

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