What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Here is the answer for the question – What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?. You’ll find the correct answer below

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
A. Attribution modeling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels

The Correct Answer is

A. Attribution modeling

Reason Explained

A. Attribution modeling is correct for What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

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