Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Online advertising is always less expensive than traditional media
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

The Correct Answer is

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Reason Explained

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data is correct for Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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